Overview:
Apple is the leading player in the US smartwatch segment as the brand’s positioning in the smartphone segment helped it establish trust among people. Also, the device ecosystem’s stickiness compliments its performance in the emerging smartwatch segment very well.
Counterpoint Research conducted a consumer study to understand Apple’s positioning in the US smartwatch market. A total of 1,010 responses were collected through the survey, reflecting the US smartwatch market based on the brand’s share.
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