Overview:
Apple is the leading player in the US smartwatch segment as the brand’s positioning in the smartphone segment helped it establish trust among people. Also, the device ecosystem’s stickiness compliments its performance in the emerging smartwatch segment very well.
Counterpoint Research conducted a consumer study to understand Apple’s positioning in the US smartwatch market. A total of 1,010 responses were collected through the survey, reflecting the US smartwatch market based on the brand’s share.
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Author
Arushi Chawla
Arushi Chawla is a Research Analyst with Counterpoint Technology Market Research, based out of Gurgaon (near New Delhi). Currently, she is dedicated to primary research of emerging technology like mobile phone device, consumer IoT, and other technology-associated segments. She also has a keen interest in researching the impact of mobile phone technology and the digital payment ecosystem on the economy. Arushi holds a Post Graduate Degree in Economics from Amity School of Economics and is a graduate in Economics from Delhi University.
