Handset Consumer Study: Sub-INR 8,000 Price Segment

0
Dec 22, 2022

Overview:

Counterpoint's Market Lens service conducted a consumer study to understand the handset users in Sub-INR 8K price segment (approximately $100) in India. The objective was to get a better brand-level understanding from both feature phone users and entry-level smartphone users in India. The report revolves around the user’s handset ownership, experience, opinion and preference of consumers. The responses belong to a heterogeneous group in terms of age, monthly income, gender and occupation across 23 Indian cities. The study was performed across Tier 1, Tier 2 and Tier 3 cities with a major focus on the lower-tier cities.

Table of Content: 

...

Subscription required to
continue reading this content

Please log in to your account or click below to make purchase enquiries for this publication

Category

Report Type

Report

Summary

Published

Dec 22, 2022

Contact us

Author

Arushi Chawla

Arushi Chawla is a Research Analyst with Counterpoint Technology Market Research, based out of Gurgaon (near New Delhi). Currently, she is dedicated to primary research of emerging technology like mobile phone device, consumer IoT, and other technology-associated segments. She also has a keen interest in researching the impact of mobile phone technology and the digital payment ecosystem on the economy. Arushi holds a Post Graduate Degree in Economics from Amity School of Economics and is a graduate in Economics from Delhi University.