Overview:
Counterpoint's Market Lens service conducted a consumer study to understand the handset users in Sub-INR 8K price segment (approximately $100) in India. The objective was to get a better brand-level understanding from both feature phone users and entry-level smartphone users in India. The report revolves around the user’s handset ownership, experience, opinion and preference of consumers. The responses belong to a heterogeneous group in terms of age, monthly income, gender and occupation across 23 Indian cities. The study was performed across Tier 1, Tier 2 and Tier 3 cities with a major focus on the lower-tier cities.
Table of Content:
...Existing Subscriber?
Sign in to continue reading
New to Counterpoint?
Register to our service
Category
Service
Report Type
Report
Contact us
Related Research
Sep 20, 2022
Dec 7, 2021
Nov 10, 2021