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India Smartphone Monthly Model Tracker 2024 May (Online Channels)

Overview:

India Smartphone market shipments declined by 6% YoY in May 2024. Consumer sentiments were impacted by extreme heatwave conditions which resulted in postponement of smartphone purchases and prioritized spending on other electric appliances such as refrigerators and air conditioners. vivo led the smartphone market for the third consecutive month with 20% share in May 2024 driven by T3 series. Xiaomi moved up to second spot in May 2023 with 19% share, it was the only one among top brands to witness a double-digit YoY growth. It also led the online shipments during the month with 24% share. The online share slightly decreased from the previous month to 40% in May 2024, there were various promotional summer sale periods from e-commerce players, but it didn’t have much impact on the online shipments. Samsung was in second place in the online smartphone market with 20% share as it launched online-heavy Galaxy F55 model.

In this report you will find India shipments by:

  • By brand (20+) and model (700+)
  • Online and Offline shipments
  • Online shipments by top e-commerce platforms – Flipkart, Amazon, Apple.com, Mi.com and Samsung.com
  • Specifications (100+)
    • Display Size
    • Network technology
    • Operating system
    • Battery capacity
    • Number of cameras
    • And more than 95 other key specifications

Published Date: July 2024

India Smartphone Monthly Model Tracker 2024 Apr (Online Channels)

Overview:

India Smartphone market shipments declined by 3% YoY in April 2024. vivo retained its top spot 19% share in Apr 2024. It launched Y series, V series as well as T series models during the month. Samsung’s share (19%) April 2024 was its highest since September 2023, helping it capture second position in the smartphone market. For the first time this year, Galaxy A15 5G wasn’t Samsung’s most shipped model. realme was the fastest growing player out of the top 5 with 14% YoY growth in April 2024. It has been focusing on 5G with C-series models and also launched a performance centric new P series into the market. Online channel share increased from previous month to reach 41% in April 2024 as brands filled in channels for summer sale ahead. Xiaomi has continued to maintain its lead on the channel with 23% share.

In this report you will find India shipments by:

  • By brand (20+) and model (700+)
  • Online and Offline shipments
  • Online shipments by top e-commerce platforms – Flipkart, Amazon, Apple.com, Mi.com and Samsung.com
  • Specifications (100+)
    • Display Size
    • Network technology
    • Operating system
    • Battery capacity
    • Number of cameras
    • And more than 95 other key specifications

Published Date:  June 2024

India Smartphone Monthly Model Tracker 2024 Mar (Online Channels)

Overview:

India Smartphone market grew by 10% YoY in March 2024 and 8% YoY in Q1 2024. Vivo led in Mar 2024 with 21% share driven by the Y and V series, additionally vivo also led the quarterly shipment with 19% share. Xiaomi secured the second spot with 18% share; it is being aggressive in pursuing multi-channel strategy by increasing the number of offline store representatives and working to enhance its financing model. Samsung moved down to third spot in March 2024, but emerged as the leader in the premium smartphone segment (INR>30K) with 34% share driven by its newly launched A-series models. Holi festival sale was observed on various platforms during the month, but it did not have much impact on the online shipment share which was at 36% in March 2024. Xiaomi led the online channel with 22% shipment share.

In this report you will find India shipments by:

  • By brand (20+) and model (700+)
  • Online and Offline shipments
  • Online shipments by top e-commerce platforms – Flipkart, Amazon, Apple.com, Mi.com and Samsung.com
  • Specifications (100+)
    • Display Size
    • Network technology
    • Operating system
    • Battery capacity
    • Number of cameras
    • And more than 95 other key specifications

Published Date:  May 2024

India Monthly Smartphone Market Analysis 2024 Mar

Overview:

India smartphone market managed to grow by 10% YoY in March 2024. vivo led the smartphone market with 19% share, backed by strong performance from its Y and V series. Indian smartphone market ASP witnessed 15% YoY growth (Retail) and reached to $305 in Mar 2024. As premiumization picking up, the ASP for Samsung, vivo, Oppo, TECNO, and OnePlus has increased YoY by double digit.

The >$650 ultra-premium segment saw a 40% YoY growth. The demand for flagship smartphones is on the rise, boosted further by financing schemes provided by OEMs. Apple led the segment followed by Samsung.

This report tracks monthly India smartphone shipments by brand by model across different e-commerce channel platforms like Flipkart, Amazon, Mi.com, Paytm, Snapdeal and others. It also tracks 100+ model level specifications which gives an in-depth analysis of the Indian market by channel.

Table of Contents:

  • Market Overview
  • Key OEM Strategies
  • Pricing Analysis
  • New launches Analysis
  • Spec Analysis
  • Channel Analysis: E-commerce and Offline
  • Major OEM Promotions
  • Key Market Trends
  • Market Survey
  • Make in India

Number of pages: 112

Published Date: May 2024

India Smartphone Monthly Model Tracker 2024 Feb (Online Channels)

Overview:

The India smartphone market managed to grow by 6% YoY in February 2024. Xiaomi led the smartphone market with 20% share, increased emphasis on offline marketing strategies is contributing to the brand’s growth. vivo was at the second spot 18% share, it offered Zeiss camera in its V series for the first time with V30 Pro. Smartphone shipments are usually weaker during the February month, but the demand in the premium segment persisted due to recent flagship launches. The promotions and sale periods were subdued during the month resulting in the online share reducing to 35% in February 2024. Xiaomi led the Online channel during the month with 23% share. While on the offline Channel vivo led with 24% share and it was also the leading 5G brand during the month.

In this report you will find India shipments by:

  • By brand (20+) and model (700+)
  • Online and Offline shipments
  • Online shipments by top e-commerce platforms – Flipkart, Amazon, Apple.com, Mi.com and Samsung.com
  • Specifications (100+)
    • Display Size
    • Network technology
    • Operating system
    • Battery capacity
    • Number of cameras
    • And more than 95 other key specifications

Published Date:  April 2023

India Smartphone Monthly Model Tracker 2024 Jan (Online Channels)

Overview:

The India smartphone market started 2024 on a positive note with 8% YoY growth in January 2024. Xiaomi led the India smartphone with 19% share in January 2024, driven by strong sales of its newly launched number and Note series. Samsung was at the second spot with 18% share, it launched its flagship Galaxy S24 series during the month. AI features introduced in Galaxy S24 were the highlights of the series, helping it achieve record pre-bookings. Online channel share further reduced to 38% due to the increasing shift in consumer preference towards offline channel, the Repulic Day sale offers and promotions were observed on both offline and online channels during the month. On the offline segment vivo grabbed a share of 24% in January 2024 and led the segment, driven by its CMF approach and strong distribution network on the channel.

In this report you will find India shipments by:

  • By brand (20+) and model (700+)
  • Online and Offline shipments
  • Online shipments by top e-commerce platforms – Flipkart, Amazon, Apple.com, Mi.com and Samsung.com
  • Specifications (100+)
    • Display Size
    • Network technology
    • Operating system
    • Battery capacity
    • Number of cameras
    • And more than 95 other key specifications

Publication Date: March 2024

India Smartphone Monthly Model Tracker 2023 Dec (Online Channels)

Overview:

The India smartphone market closed 2023 on a good note with 31% YoY growth in December 2023. Xiaomi led the India smartphone market for the second consecutive month with 20% share in December 2023, it refreshed its portfolio with the launch of Redmi Note 13 and Redmi 13C series. Although vivo was placed second with 19% share overall, it emerged as the top brand on the offline channel with 24% share in Dec 2023.Online channel could only secure 41% of the overall India smartphone shipments, with Xiaomi as the leader in December 2023. Online channel share is decreasing due to OEMs expansion in offline driven by consumers’ preference. Samsung was in the second spot for both offline channel and online channel shipments in December 2023 with 19% and 12% share respectively, indicating its focus on the dual channel strategy.

In this report you will find India shipments by:

  • By brand (20+) and model (700+)
  • Online and Offline shipments
  • Online shipments by top e-commerce platforms – Flipkart, Amazon, Apple.com, Mi.com and Samsung.com
  • Specifications (100+)
    • Display Size
    • Network technology
    • Operating system
    • Battery capacity
    • Number of cameras
    • And more than 95 other key specifications

Publication Date:  February 2024

India Smartphone Monthly Model Tracker 2023 Nov (Online Channels)

Overview:

The India smartphone market experienced a 30% YoY growth in Nov 2023, this month also marked the end of festive season sales in India. Xiaomi led the India smartphone market just for the second time in 2023 with 20% share in Nov 2023, it also featured 3 smartphones in the top 5 best-shipped smartphone list. Samsung was close behind in the second spot with 19% share driven by its budget Galaxy A04 and Galaxy A05 series. As the offers on major e-commerce platforms reduced drastically with the end of the festive sale, the online share also reduced to less than 40% in Nov 2023. Xiaomi emerged as the top player on the online channel too, capturing almost a quarter of the share.

In this report you will find India shipments by:

  • By brand (20+) and model (700+)
  • Online and Offline shipments
  • Online shipments by top e-commerce platforms – Flipkart, Amazon, Apple.com, Mi.com and Samsung.com
  • Specifications (100+)
    • Display Size
    • Network technology
    • Operating system
    • Battery capacity
    • Number of cameras
    • And more than 95 other key specifications

Publication Date: December 2023

India Smartphone Monthly Model Tracker 2023 Oct (Online Channels)

Overview:

The India smartphone market grew by 16% YoY in Oct 2023, driven by the elongated Festive season sale which started early during the month. 5G smartphone models were one of the major talking points for OEMs during the sale, resulting in 5G shipments rising 2X YoY in Oct 2023. Apple and vivo were the leading 5G brands during the month.  Samsung led the India smartphone market with 16.4% share in Oct 2023, driven by its increasing focus on the premium segment. vivo was at a close second spot with 16.1% share driven by its T series and the new V series models. The online share in Oct 2023 was at 49% with Xiaomi leading brand on the channel followed by Apple. ‘Big Billion Day’ and ‘The Great India Festival’ hosted by Flipkart and Amazon were the major attractions during the month. The promotions for festive season sale were visible on both offline and online platforms with diminishing differences in offer prices between the two channels.

In this report you will find India shipments by:

  • By brand (20+) and model (700+)
  • Online and Offline shipments
  • Online shipments by top e-commerce platforms – Flipkart, Amazon, Apple.com, Mi.com and Samsung.com
  • Specifications (100+)
    • Display Size
    • Network technology
    • Operating system
    • Battery capacity
    • Number of cameras
    • And more than 95 other key specifications

Publication Date:  December 2023

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