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India Smartphone Monthly Model Tracker 2024 Jan (Online Channels)

Overview:

The India smartphone market started 2024 on a positive note with 8% YoY growth in January 2024. Xiaomi led the India smartphone with 19% share in January 2024, driven by strong sales of its newly launched number and Note series. Samsung was at the second spot with 18% share, it launched its flagship Galaxy S24 series during the month. AI features introduced in Galaxy S24 were the highlights of the series, helping it achieve record pre-bookings. Online channel share further reduced to 38% due to the increasing shift in consumer preference towards offline channel, the Repulic Day sale offers and promotions were observed on both offline and online channels during the month. On the offline segment vivo grabbed a share of 24% in January 2024 and led the segment, driven by its CMF approach and strong distribution network on the channel.

In this report you will find India shipments by:

  • By brand (20+) and model (700+)
  • Online and Offline shipments
  • Online shipments by top e-commerce platforms – Flipkart, Amazon, Apple.com, Mi.com and Samsung.com
  • Specifications (100+)
    • Display Size
    • Network technology
    • Operating system
    • Battery capacity
    • Number of cameras
    • And more than 95 other key specifications

Publication Date: March 2024

India Smartphone Monthly Model Tracker 2023 Dec (Online Channels)

Overview:

The India smartphone market closed 2023 on a good note with 31% YoY growth in December 2023. Xiaomi led the India smartphone market for the second consecutive month with 20% share in December 2023, it refreshed its portfolio with the launch of Redmi Note 13 and Redmi 13C series. Although vivo was placed second with 19% share overall, it emerged as the top brand on the offline channel with 24% share in Dec 2023.Online channel could only secure 41% of the overall India smartphone shipments, with Xiaomi as the leader in December 2023. Online channel share is decreasing due to OEMs expansion in offline driven by consumers’ preference. Samsung was in the second spot for both offline channel and online channel shipments in December 2023 with 19% and 12% share respectively, indicating its focus on the dual channel strategy.

In this report you will find India shipments by:

  • By brand (20+) and model (700+)
  • Online and Offline shipments
  • Online shipments by top e-commerce platforms – Flipkart, Amazon, Apple.com, Mi.com and Samsung.com
  • Specifications (100+)
    • Display Size
    • Network technology
    • Operating system
    • Battery capacity
    • Number of cameras
    • And more than 95 other key specifications

Publication Date:  February 2024

India Smartphone Monthly Model Tracker 2023 Nov (Online Channels)

Overview:

The India smartphone market experienced a 30% YoY growth in Nov 2023, this month also marked the end of festive season sales in India. Xiaomi led the India smartphone market just for the second time in 2023 with 20% share in Nov 2023, it also featured 3 smartphones in the top 5 best-shipped smartphone list. Samsung was close behind in the second spot with 19% share driven by its budget Galaxy A04 and Galaxy A05 series. As the offers on major e-commerce platforms reduced drastically with the end of the festive sale, the online share also reduced to less than 40% in Nov 2023. Xiaomi emerged as the top player on the online channel too, capturing almost a quarter of the share.

In this report you will find India shipments by:

  • By brand (20+) and model (700+)
  • Online and Offline shipments
  • Online shipments by top e-commerce platforms – Flipkart, Amazon, Apple.com, Mi.com and Samsung.com
  • Specifications (100+)
    • Display Size
    • Network technology
    • Operating system
    • Battery capacity
    • Number of cameras
    • And more than 95 other key specifications

Publication Date: December 2023

India Smartphone Monthly Model Tracker 2023 Oct (Online Channels)

Overview:

The India smartphone market grew by 16% YoY in Oct 2023, driven by the elongated Festive season sale which started early during the month. 5G smartphone models were one of the major talking points for OEMs during the sale, resulting in 5G shipments rising 2X YoY in Oct 2023. Apple and vivo were the leading 5G brands during the month.  Samsung led the India smartphone market with 16.4% share in Oct 2023, driven by its increasing focus on the premium segment. vivo was at a close second spot with 16.1% share driven by its T series and the new V series models. The online share in Oct 2023 was at 49% with Xiaomi leading brand on the channel followed by Apple. ‘Big Billion Day’ and ‘The Great India Festival’ hosted by Flipkart and Amazon were the major attractions during the month. The promotions for festive season sale were visible on both offline and online platforms with diminishing differences in offer prices between the two channels.

In this report you will find India shipments by:

  • By brand (20+) and model (700+)
  • Online and Offline shipments
  • Online shipments by top e-commerce platforms – Flipkart, Amazon, Apple.com, Mi.com and Samsung.com
  • Specifications (100+)
    • Display Size
    • Network technology
    • Operating system
    • Battery capacity
    • Number of cameras
    • And more than 95 other key specifications

Publication Date:  December 2023

India Smartphone Monthly Model Tracker 2023 Sep (Online Channels)

Overview:

The India smartphone market declined 2% YoY but grew 37% MoM in Sep 2023 driven by driven by the imminent Festive season sale led by e-commerce platforms Amazon and Flipkart. The online shipments share also increased to 58%, OEMs focused on launching new devices and kept filling in channels to prepare for the festive season ahead. Samsung led the India smartphone market with 19% share in Sep 2023 driven by A series and M series success and aggressive push in offline through better incentives and price parity across channels. Samsung was followed by Xiaomi which is pushing to provide 5G technology in budget segment through its Redmi 12 series.

In this report you will find India shipments by:

  • By brand (20+) and model (700+)
  • Online and Offline shipments
  • Online shipments by top e-commerce platforms – Flipkart, Amazon, Apple.com, Mi.com and Samsung.com
  • Specifications (100+)
    • Display Size
    • Network technology
    • Operating system
    • Battery capacity
    • Number of cameras
    • And more than 95 other key specifications

Published Date: November 2023

India Smartphone Monthly Model Tracker 2023 Aug (Online Channels)

Overview:

India’s smartphone shipments grew by 1% YoY in August-23 as OEMS started filling in channel for festive season sale. Rajasthan tender and affordable 5G launches also drove shipments during the month especially in lower price segment. Xiaomi regained top position with 19% market share driven by strong sales of Redmi 12 series . India smartphone market is expected to show high growth in the coming months as India enters the festive season. According to our estimates, the Indian smartphone sales is expected to grow 7% YoY in the Diwali festive season.

In this report you will find India shipments by:

  • By brand (20+) and model (700+)
  • Online and Offline shipments
  • Online shipments by top e-commerce platforms – Flipkart, Amazon, Apple.com, Mi.com and Samsung.com
  • Specifications (100+)
    • Display Size
    • Network technology
    • Operating system
    • Battery capacity
    • Number of cameras
    • And more than 95 other key specifications

Publication Date: September 2023

India Smartphone Monthly Model Tracker 2023 July (Online Channels)

Overview:

The India smartphone market grew 3% YoY and 5% MoM in July 2023, driven by sales on online and offline platforms aimed at reducing inventory, offline channels were central to this expansion. vivo emerged as the top brand in July 2023 followed by Samsung, vivo captured 18% share, driven by the mid-segment Y-series and T-series models. Premiumization trend persisted, with the premium segment (>INR30k) experiencing a 137% YoY growth. The launch of new models increased during the month as the market gears up for the festive season.

In this report you will find India shipments by:

  • By brand (20+) and model (700+)
  • Online and Offline shipments
  • Online shipments by top e-commerce platforms – Flipkart, Amazon, Apple.com, Mi.com and Samsung.com
  • Specifications (100+)
    • Display Size
    • Network technology
    • Operating system
    • Battery capacity
    • Number of cameras
    • And more than 95 other key specifications

Publication Date: September 2023

Author: Shubham Nimkar

India Smartphone Monthly Model Tracker 2023 June (Online Channels)

Overview:

India's smartphone shipments grew by 10% YoY in June-23 and perform better than expected as there was an improvement in macro indicators, reduced inflation improved consumer spending. Samsung continued to lead the market with an 18% share in June-23, primarily due to its omnichannel presence. We are witnessing demand recovery as brands were able to clear existing inventory through multiple sales and promotions.

In this report you will find India shipments by:

  • By brand (20+) and model (700+)
  • Online and Offline shipments
  • Online shipments by top e-commerce platforms – Flipkart, Amazon, Apple.com, Mi.com and Samsung.com
  • Specifications (100+)
    • Display Size
    • Network technology
    • Operating system
    • Battery capacity
    • Number of cameras
    • And more than 95 other key specifications

Publication Date: August 2023

India Smartphone Monthly Model Tracker 2023 May (Online Channels)

Overview:

India’s smartphone market declined by 4% YoY in May 2023. The persisting macroeconomic challenges have been affecting consumer demand negatively, brands resort to various sales strategies across different channels to clear their existing inventory.

Samsung continue to lead the market with 19% share because of its omnichannel presence. Xiaomi share was at 16% as it refreshed its A-series portfolio with Redmi A2 and A2+ which is in high demand in online as well as offline channels.

Online shipment share decreased to 44% in May 2023, those brands which were online focused are now also inclining towards offline segment.

Table of Contents:

  • By brand (20+) and model (700+)
  • Online and Offline shipments
  • Online shipments by top e-commerce platforms – Flipkart, Amazon, Apple.com, Mi.com and Samsung.com
  • Specifications (100+)
    • Display Size
    • Network technology
    • Operating system
    • Battery capacity
    • Number of cameras
    • And more than 95 other key specifications

Published Date: June 2023

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