Overview:
The India smartphone market closed 2023 on a good note with 31% YoY growth in December 2023. Xiaomi led the India smartphone market for the second consecutive month with 20% share in December 2023, it refreshed its portfolio with the launch of Redmi Note 13 and Redmi 13C series. Although vivo was placed second with 19% share overall, it emerged as the top brand on the offline channel with 24% share in Dec 2023.Online channel could only secure 41% of the overall India smartphone shipments, with Xiaomi as the leader in December 2023. Online channel share is decreasing due to OEMs expansion in offline driven by consumers’ preference. Samsung was in the second spot for both offline channel and online channel shipments in December 2023 with 19% and 12% share respectively, indicating its focus on the dual channel strategy.
In this report you will find India shipments by:
- By brand (20+) and model (700+)
- Online and Offline shipments
- Online shipments by top e-commerce platforms – Flipkart, Amazon, Apple.com, Mi.com and Samsung.com
- Specifications (100+)
- Display Size
- Network technology
- Operating system
- Battery capacity
- Number of cameras
- And more than 95 other key specifications
Publication Date: February 2024