India Smartphone Monthly Model Tracker 2024 Jan (Online Channels)


The India smartphone market started 2024 on a positive note with 8% YoY growth in January 2024. Xiaomi led the India smartphone with 19% share in January 2024, driven by strong sales of its newly launched number and Note series. Samsung was at the second spot with 18% share, it launched its flagship Galaxy S24 series during the month. AI features introduced in Galaxy S24 were the highlights of the series, helping it achieve record pre-bookings. Online channel share further reduced to 38% due to the increasing shift in consumer preference towards offline channel, the Repulic Day sale offers and promotions were observed on both offline and online channels during the month. On the offline segment vivo grabbed a share of 24% in January 2024 and led the segment, driven by its CMF approach and strong distribution network on the channel.

In this report you will find India shipments by:

  • By brand (20+) and model (700+)
  • Online and Offline shipments
  • Online shipments by top e-commerce platforms – Flipkart, Amazon,, and
  • Specifications (100+)
    • Display Size
    • Network technology
    • Operating system
    • Battery capacity
    • Number of cameras
    • And more than 95 other key specifications

Publication Date: March 2024



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