Overview:
We forecast the global foldable market to reach 14.8 m units in 2022, a 64% year-over-year growth. The foldable market is expected to continue its growth even when the smartphone market is expected to decline by about 11%. Although it was partially lowered compared to the previous global foldable forecast for 2022, this is somewhat affected by the downward trend of the overall smartphone market.
Table of Contents:
- Assumptions
- Foldables FCST by OEMs
- Model level FCST
Published Date: December 2022
Overview:
The global foldable smartphone market continued to grow with 6.08 m units in Q3 2022, a year-on-year increase of about 63%. In Q3 2022, Samsung led the foldable market with a global market share of 89.7% with the recently introduced Z Flip 4 and Z Fold 4 helping drive its sales.
Table of Contents:
- Foldables by region
- Foldables by OEM
- Foldables by form factor, folding type, and material
- Foldables by model
Published Date: December 2022
Overview:
Western Europe foldable market shows 0.7 m units in H1 2022, showing 127% YoY growth. Even though the Western Europe smartphone market’s total sales volume declined 6% YoY in H1 2022 to 56.1 million units.
This change was due to the consumption polarization* in Western Europe and consumer preference for foldable smartphones. Consumers were attracted by the larger screens and new form factor.
Table of Contents:
- Western Europe smartphone sell-in trends
- Western Europe foldable smartphone sell-in, H1 2022
- Western Europe foldable smartphone sell-in by OEM, H1 2022
- Western Europe foldable smartphone sell-in trends by folding type
- Western Europe foldable smartphone ASP Trends
- Western Europe foldable smartphone market long-term forecast
Number of Pages: 7
Published Date: November 2022
Overview:
The China foldable smartphone market will continue to show strong growth momentum in the coming years and will be an important strategic focus for major Chinese players as they seek to further penetrate the premium segment.
The foldable smartphone market’s size is expected to reach 10.7 million units by 2025.
Table of Contents:
- Key takeaways
- China Foldable Smartphone Market Timeline
- China Foldable Smartphone Long-term Forecast
- China Foldable Smartphone Market Share
- Foldable Product Price Analysis
- Top 10 Foldable Smartphones, H1 2022
- Latest Foldable-related Technology Trends
- Foldable Smartphone BoM Share Analysis
- Software Ecosystem Comparison of Key Players
Number of Pages: 18
Published Date: November 2022
Overview:
Foldable smartphones first appeared in China’s market in 2018 when local OEM Royole launched its foldable phone Flexpai and the market started taking off in 2021. The report focuses on the foldable smartphone market in China in 1H 2022, including OEM market share, forecast, price analysis, top selling models, software ecosystem and latest technology trends.
Table of Contents:
- China Foldable Smartphone Overview
- China Foldable Smartphone Market Share and Forecast
- Foldable Product Price Analysis
- Top Selling Models
- Software Ecosystem Comparison of Key Players
- Latest Foldable Related Technology Trends
Number of Pages: 21
Published Date: November 2022
Overview:
Counterpoint's Foldable service conducted a consumer survey to understand the preference and opinions for foldable smartphone purchases in the US. The study focuses on how likely respondents are to opt for a foldable smartphone for their next purchase, what is the preferred brand, their willingness to pay and the preferred style of foldable. A quantitative online survey was performed to capture responses from heterogeneous groups categorized on age, monthly income, gender, and occupation.
Table of Contents:
- Key Takeaways
- Consumer preference for foldable phone:
- Likeliness
- Brand Preference
- Design Preference
- Payment Plan Preference
- Appendix: Demographic of the Survey
Number of Pages: 6
Published Date: October 2022
Overview:
Global foldable smartphones in the 2Q 2022 showed a sell-in volume of 1.91 m units, showing an increase of 250% year on year and 24% quarter on quarter. This result was largely due to an increase in the number of participants in the foldable market, while Samsung still leads.
Table of Contents:
- Foldables by region
- Foldables by OEM
- Foldables by form factor, folding type, material
- Foldables by model
Published Date: September 2022
Overview:
The Foldable market will show more dynamics in 2022 with the new entry of various Chinese OEMs. We expect the foldable market to reach 16.1 m units, showing about 77% growth YoY in shipment.
Under the circumstances that the smartphone market is being affected by the macro economy, some major OEMs have delayed the launch of foldable products in the year's second half.
However, as new products are likely to be launched in 1st half of 2023, the outlook for the foldable market is still positive.
Table of Contents:
- Assumptions
- Foldable Shipment Forecast by OEMs
- Foldable Model level Forecast (+1 year)
Published Date: September 2022
Overview:
Foldable smartphones first appeared in China’s market in 2018 when local OEM Royole launched its foldable phone Flexpai and the market started taking off in 2021. The report focuses on the foldable smartphone market in China, including OEM market share, forecast, price analysis, top selling models and latest technology trends.
Table of Contents:
- China Foldable Smartphone Overview
- China Foldable Smartphone Market Share and Forecast
- Foldable Product Price Analysis
- Top Selling Models
- Latest Foldable Related Technology Trends
Number of Pages: 15
Published Date: June 2022
