Overview:
Western Europe foldable market shows 0.7 m units in H1 2022, showing 127% YoY growth. Even though the Western Europe smartphone market’s total sales volume declined 6% YoY in H1 2022 to 56.1 million units.
This change was due to the consumption polarization* in Western Europe and consumer preference for foldable smartphones. Consumers were attracted by the larger screens and new form factor.
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