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Global Foldable Smartphone Market Tracker, Q1 2023

Overview:

 The global foldable smartphone market showed 2.52 m units in Q1 2023, a year-on-year increase of about 64% based on sell-in volume. While the overall smartphone market is moving sideways, the YoY increase in foldable smartphones is attributable primarily to the growth of the foldable market in China, where new foldable products were launched recently. In the first quarter of 2023, the Chinese foldable market showed 1.08 m units, accounting for 43% of the global foldable market, the highest ever. Besides the China market, the overall consumer awareness of foldable products is improving, with overall global foldable market demand showing moderate growth in the first quarter.

Table of Contents:

  • Foldables by region
  • Foldables by OEM
  • Foldables by form factor, folding type, material, main display size
  • Foldables by model

Published Date: May 2023

Global Foldable Smartphone Market Analysis, 4Q 2022

Overview:

Global foldable shipments fell 15% YoY in Q4 2022 to 3.46 million units due to high inventory levels from a surge in shipments in Q3 2022. The overall smartphone market faced a slowdown in demand in Q4 2022, with total sell-in volumes falling 19% YoY to 302.6 million units during the quarter. Despite this, the global foldable market grew by a strong 43% YoY in the full-year 2022.

Table of Contents:

  • Foldable Smartphone Sell-in Results, Q4 2022
  • Foldable Smartphone Sell-in Trends by Folding Type
  • Foldable Smartphone Global ASP Trends
  • Foldable Smartphone Market Share by OEM
  • Foldable Smartphone Market Share by Region
  • Foldable Smartphone Market Long-term Forecast by OEM

Number of Pages: 10

Published Date: April 2023

China Foldable Smartphone Market Trends, H2 2022

Overview:

Foldable smartphones have become a bright spot in China’s saturated smartphone market and exhibited strong growth in 2022, albeit from a low base. All major Chinese smartphone brands have launched foldables with different form factors and hope to stimulate stagnant smartphone sales through this emerging category. This report focuses on China’s foldable smartphone market in H2 2022, including OEM market share, forecast, price analysis, top-selling models, consumer dynamics and software ecosystem.

Table of Contents:

  • China Foldable Smartphone Overview
  • China Foldable Smartphone Market Share and Forecast
  • Foldable Product Price Analysis
  • Top Selling Models
  • Consumer Dynamics
  • Software Ecosystem Comparison of Key Players

Number of Pages: 23

Published Date: March 2023

Global Foldable Smartphone Market Forecast, Q4 2022 Feb2023

Overview:

The global foldable market reached 12.98 m units in 2022, a 43.2% year-over-year growth. The 2022 foldable market grew even when the total smartphone market shipment declined by about 12% YoY.

The global foldable market in 2023 is expected to grow by 58.9% over 2022 to 20.8 m units.

We expect the main characteristics of the 2023 foldable market will be:
1) Continued growth of the Chinese foldable smartphone market,
2) Intensifying competition as Chinese OEMs enter the foldable market in earnest, especially in Europe and Southeast Asia,
3) The emergence of new foldable vendors, such as Tecno and Google,
4) Intensifying price competition for foldable smartphones..

Table of Contents:

  • Assumptions
  • Foldable Shipment Forecast by OEM
  • Foldable Model-level Forecast (+1 year)

Number of Pages: 3

Published Date: February 2023

Global Foldable Smartphone Market Tracker, Q4 2022 Feb2023

Overview:

The global foldable smartphone market declined with 3.46 m units in Q4 2022, a year-on-year decrease of about 15% based on sell-in volume. However, this decrease in 4Q foldable sell-in is mainly due to the explosive increase in shipment of foldable products in 3Q. If we check the volume in the second half of 2022, it still shows a 22.3% increase in the unit volume of 9.53 million. So, the sharp drop in global foldable shipments in 4Q compared to the previous year is analyzed as the result of excessive foldable sell-in compared to demand in 3Q.

Table of Contents:

  • Foldables by region                  
  • Foldables by OEM                    
  • Foldables by form factor, folding type, material                
  • Foldables by model                  

Number of Pages: 4

Published Date: February 2023

Global Foldable Smartphone Market Analysis, Q3 2022

Overview:

In Q3 2022, the global foldable smartphone market rose 63% YoY to reach 6.08 million units.

Although the global smartphone market’s total sales volume is expected to decline 11% YoY to 1,240 million units in 2022, the global foldable market’s sales volume is expected to rise 64% YoY in 2022 to 14.9 million units.

In 3Q, there are changes in shipments between major regions, and we can see the gradual increase of shipments in other regions.

Table of Contents:

  • Key Takeaways
  • Foldable Smartphone Sell-in Results, Q3 2022
  • Foldable Smartphone Sell-in Trends by Folding Type
  • Foldable Smartphone Global ASP Trends
  • Foldable smartphone Market Share by Region
  • Foldable Smartphone Market Share by OEM
  • Foldable Smartphone Market Long-term Forecast by OEM
  • Recent Foldable Product trends and Technology
    • Samsung Z Flip 4 and Z Fold 4
    • Xiaomi Mix Fold 2
    • Motorola Razr 2022
    • Huawei Mate Xs 2
    • Technology Trends – Hinge

Number of Pages: 12

Published Date: December 2022

Global Foldable Smartphone Market Forecast, Q3 2022

Overview:

We forecast the global foldable market to reach 14.8 m units in 2022, a 64% year-over-year growth. The foldable market is expected to continue its growth even when the smartphone market is expected to decline by about 11%. Although it was partially lowered compared to the previous global foldable forecast for 2022, this is somewhat affected by the downward trend of the overall smartphone market.

Table of Contents:

  • Assumptions
  • Foldables FCST by OEMs
  • Model level FCST

Published Date: December 2022

Global Foldable Smartphone Market Tracker, Q3 2022

Overview:

The global foldable smartphone market continued to grow with 6.08 m units in Q3 2022, a year-on-year increase of about 63%. In Q3 2022, Samsung led the foldable market with a global market share of 89.7% with the recently introduced Z Flip 4 and Z Fold 4 helping drive its sales.

Table of Contents:

  • Foldables by region
  • Foldables by OEM
  • Foldables by form factor, folding type, and material
  • Foldables by model

Published Date: December 2022

Western Europe Foldable Market Analysis 2022 H1

Overview: 

Western Europe foldable market shows 0.7 m units in H1 2022, showing 127% YoY growth. Even though the Western Europe smartphone market’s total sales volume declined 6% YoY in H1 2022 to 56.1 million units.

This change was due to the consumption polarization* in Western Europe and consumer preference for foldable smartphones. Consumers were attracted by the larger screens and new form factor.

Table of Contents: 

  • Western Europe smartphone sell-in trends
  • Western Europe foldable smartphone sell-in, H1 2022
  • Western Europe foldable smartphone sell-in by OEM, H1 2022
  • Western Europe foldable smartphone sell-in trends by folding type
  • Western Europe foldable smartphone ASP Trends
  • Western Europe foldable smartphone market long-term forecast

Number of Pages: 7

Published Date: November 2022

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