Overview:
VR shipments in the Chinese market dropped 61% YoY in CY2023, in line with our previous projections. The decline in the consumer segment was notably more pronounced than in the enterprise segment. However, in Q4 2023, VR shipments in China surged by 53% QoQ, fueled by vigorous promotional activities from OEMs during the 11.11 Single’s Day sales and increased demand from China’s enterprise segment. OEMs focusing on the enterprise market, such as DPVR, showed more resilience than their consumer-sector peers.
In contrast to the stagnation in China’s VR market, the AR smart glasses market in China experienced a remarkable 67% YoY surge in CY 2023. This growth was propelled by the strong introduction of new products targeting the Chinese consumer segment. These glasses can be primarily classified into two categories: video-watching AR glasses and information-display AR glasses. A notable development in China’s AR market in Q4 2023 was the release of TCL-RayNeo’s X2, a standalone AR glass based on Qualcomm’s XR 2 Gen 1 SoC, and RayNeo’s self-developed Polychrome Micro LED + Diffractive waveguide solution. Although its FoV remained limited compared to products based on mature solutions, it made progress as an independent lightweight product featuring a complexity of functionalities.
For a comprehensive understanding of the market dynamics, as well as our latest forecast on the 2024 Chinese XR market, please refer to the complete report for detailed insights.
Table of Contents:
- Key Takeaways
- China VR Market Analysis
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- Market Outlook Update
- Competitive Landscape, Q4 2023
- Top-selling Models, Q4 2023
- China AR/Smart Glasses Market Analysis
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- Market Outlook Update
- Competitive Landscape, Q4 2023
- Top-selling Models, Q4 2023
- Industrial Intelligence Update, Q4 2023
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- AR/VR OEMs’ Latest Developments
- Latest Developments- AR/VR Supply Chain and Developer Ecosystem
- Industrial Applications Update
Number of Pages: 32
Published Date: March 2024
Overview:
The global smartwatch market increased by 5% YoY. The expansion was mainly driven by Apple and Huawei, both introducing new models to boost their shipments. In contrast, Google observed a decline of 52% YoY, despite the launch of the Pixel 2 Watch. By region, India, LATAM, and China region shipments grew by 43%, 38%, and 24% respectively, compensating for declines in North America, Europe, and the rest of Asia. By type, basic smartwatches grew the most, 31% YoY, driven by Indian brands including Fire-Boltt, Noise, and boAt.
Published Date: February 2024
Overview:
The market share of high-price and high-performance HLOS smartwatches stood at 59% in Q4 2023 driven by the good performance of Apple S9 and Ultra 2 along with the introduction of Galaxy Watch 6 and Huawei GT 4 in the second half of 2023. On the other hand, the market share of basic smartwatches increased to 31% from 25%, driven by rapid growth in the Indian market.
Published Date: February 2024
Overview:
The global smartwatch market in January declined slightly compared to the previous month but grew by 1% compared to the same period last year. Except for China, US and India all contracted compared to the previous month, but China grew compared to the previous month thanks to the promotion of e-commerce platforms.
In this report, we provide preliminary version sales by Apple Watch model and brand-level monthly sales for Samsung, Huawei, Noise, and Fire-Boltt.
Published Date: February 2024
Overview:
The global smartwatch market in December declined slightly compared to the previous month, but grew by 11% compared to the same period last year. Although growth occurred in both the major markets of the United States and China, the YoY growth in the Indian market was particularly notable.
The US market showed a slight MoM increase (almost flat) due to the end-of-year/Christmas season, and Apple recorded similar performance to the previous month by providing promotions using discounts and trade-in through multiple channels.
In this report, we provide smartwatch sell-through by model for the global top 5 brands – Apple, Samsung, Huawei, Noise and Fire-Boltt – divided into US, China, India, and Rest of World.
Published Date: January 2024
Overview:
The global smartwatch market in December declined slightly compared to the previous month, but grew by 11% compared to the same period last year. Although growth occurred in both the major markets of the United States and China, the YoY growth in the Indian market was particularly notable.
The US market showed a slight MoM increase (almost flat) due to the end-of-year/Christmas season, and Apple recorded similar performance to the previous month by providing promotions using discounts and trade-in through multiple channels.
In this report, we provide preliminary version sales by Apple Watch model and brand-level monthly sales for Samsung, Huawei, Noise, and Fire-Boltt.
Published Date: January 2024
Overview:
VR shipments in the Chinese market dropped 66% YoY during the initial nine months of 2023. We forecast full-year 2023 VR headset shipments to decline 60% YoY based on factors such as iQiyi’s departure from the VR market in August and Pico’s reduced investment since October. In 2024, we anticipate the Chinese VR market to deliver modest performance. In contrast to the stagnation in China’s VR market in Q3 2023, the AR smart glasses market experienced a 60% YoY increase during the quarter. It also witnessed a remarkable 62% YoY surge in the first nine months of 2023. Based on the continuous launch of new products and aggressive promotions by AR OEMs to stimulate sales during the 11.11 e-Commerce festival, we maintain our 53% YoY growth forecast for China’s AR smart glasses market in the calendar year 2023 and over 50% YoY growth in 2024.
Within China’s supply chain ecosystem, innovations persist in the optical and display sectors. Goertek introduced a new pancake optical module series on July 29, while it is reported that Apple is seeking BOE and SeeYa Technology for additional supply of its MR headset displays. For a comprehensive understanding of the market dynamics, please refer to the complete report for detailed insights.
Table of Contents:
- Key Takeaways
- China VR Market Analysis
- Market Outlook Update
- Competitive Landscape, Q3 2023
- Top-selling Models, Q3 2023
- China AR/Smart Glasses Market Analysis
- Market Outlook Update
- Competitive Landscape, Q3 2023
- Top-selling Models, Q3 2023
- Industrial Intelligence Update, Q3 2023
- AR/VR OEMs’ Latest Developments
- Latest Developments- AR/VR Supply Chain and Developer Ecosystem
- Industrial Applications Update
Number of Pages: 28
Published Date: January 2024
Overview:
This report covers the forecast of Extended Reality (XR: AR & VR Headsets) market by shipment and revenue for the period of 2016 to 2027. The report divides the market by top (nearly 25) brands, augmented and virtual reality device types and tethered and standalone form factors for each device type. The report also gives a flavour of the market based on geography and user type.
Data: Brand-level shipments of XR headsets by device type and form factor including wholesale price.
Time Period: 2016 – 2027
Publication Date: January 2024
Overview:
This is a comprehensive database of Extended Reality (XR) headset model level shipments by quarter including retail price and 30+ specifications and features. It covers tethered as well as standalone Virtual Reality (VR) and Augmented Reality (AR) headset models. We are tracking 40+ XR brands and 100+ headset models by memory variants.
- Time period: Q1 2020 to Q3 2023 with quarterly granularity
- By brand (40+) and models (100+)
- By region: Global
- Specification and prices (35+)
- Price bands
- Chipsets Company
- Chipset Models
- Display Size
- Display Type
- Internal memory
- RAM
- Wi-Fi Type
- FOV
- 26+ other specifications
Publication Date: December 2023
