China AR/VR/Smart Glasses Market Analysis, Q4 2023


VR shipments in the Chinese market dropped 61% YoY in CY2023, in line with our previous projections. The decline in the consumer segment was notably more pronounced than in the enterprise segment. However, in Q4 2023, VR shipments in China surged by 53% QoQ, fueled by vigorous promotional activities from OEMs during the 11.11 Single’s Day sales and increased demand from China’s enterprise segment. OEMs focusing on the enterprise market, such as DPVR, showed more resilience than their consumer-sector peers.

In contrast to the stagnation in China’s VR market, the AR smart glasses market in China experienced a remarkable 67% YoY surge in CY 2023. This growth was propelled by the strong introduction of new products targeting the Chinese consumer segment. These glasses can be primarily classified into two categories: video-watching AR glasses and information-display AR glasses. A notable development in China’s AR market in Q4 2023 was the release of TCL-RayNeo’s X2, a standalone AR glass based on Qualcomm’s XR 2 Gen 1 SoC, and RayNeo’s self-developed Polychrome Micro LED + Diffractive waveguide solution. Although its FoV remained limited compared to products based on mature solutions, it made progress as an independent lightweight product featuring a complexity of functionalities.

For a comprehensive understanding of the market dynamics, as well as our latest forecast on the 2024 Chinese XR market, please refer to the complete report for detailed insights.

Table of Contents:

  • Key Takeaways
  • China VR Market Analysis
    • Market Outlook Update
    • Competitive Landscape, Q4 2023
    • Top-selling Models, Q4 2023
  • China AR/Smart Glasses Market Analysis
    • Market Outlook Update
    • Competitive Landscape, Q4 2023
    • Top-selling Models, Q4 2023
  • Industrial Intelligence Update, Q4 2023
    • AR/VR OEMs’ Latest Developments
    • Latest Developments- AR/VR Supply Chain and Developer Ecosystem
    • Industrial Applications Update

 Number of Pages: 32

Published Date: March 2024



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