Overview:
Southeast Asia smartphone shipment volumes declined in 2023. While the overall volumes show a dip, there were interesting dynamics to observe on a price range level and the adoption of 5G in the key countries of this region. This report details how the region has faired as a whole and how the year has seen a trend of improvement as it reached the last quarter. It underlines the reasons behind the growth for some brands and the decline for others. This report also delves further into how 5G is being assimilated across price ranges and how consumer sentiment works towards 5G.
This report is useful to anyone who wants to understand how smartphone dynamics are changing in this high growth region.
Table of contents: Base data
- Region smartphone shipment trend: 2022 and 2023
- Key brand analysis
- Brand share trend
- Price range analysis
- Brand analysis within price ranges
- 5G and its potential
- The budget segment and 5G
- Going forward.
No. of pages: 4
Publishing Date: March 2024