This is a first-of-its-kind, smartphone promotions report from Counterpoint Research covering the key countries in Southeast Asia.
Due to low shipments and demand in 2023, OEM marketing initiatives were low in Q1 and Q2. This report looks into all the marketing campaigns undertaken by OEMs and their associated online platform players, retail chains, and operators in each of the key SEA countries.
It focuses on analysing which brands were strong and which brands have been lagging in promotion activities. This report goes deeper into the model series level and looks at how OEMs have been launching new models and taking advantage of online sales occasions in the third quarter. In a region known for its price sensitivity, OEMs have stepped up their campaigns in Q3 2023 and this report looks into the strategy adopted by these OEMs to promote and differentiate their smartphones.
Table of contents:
- OEM key objectives in 2023
- Brand-Promotion Matrix – Q3 2023
- OEM initiatives across Southeast Asia:
- Key factors driving promotions and way forward.
Publishing Date: October 2023
No. of pages: 9