Overview:
This is a first-of-its-kind, smartphone report from Counterpoint Research for the Southeast Asia region. It focuses on the smartphone models that were launched in Q2 2023. It compares YoY launch strategies used by smartphone OEMs in the quarter. This report also details the number of launches from each key OEM and breaks them down into price ranges to analyze how launch dynamics have changed in the face of reducing demand. It details the important specifications being considered by consumers in the region and how new OEMs are looking to grab share from established players.
Table of contents: Base data
- Overall number of smartphone launches
- Smartphone launch trend over the past few quarters
- OEM-wise YoY launch comparison
- OEM launch and key model series involved
- New brands taking share from established brands
- Focus on key specifications
- New launch retail price break-down
- Future launch expectations
Number of pages: 4
Publication Date: September 2023