Top

Market Monitor – Global OEM Shipment by Revenue and ASP, Q1 2024

Overview:

This report is part of a series of reports that track the mobile handset market: Smartphone and Feature Phone shipments, ASPs, and revenues every quarter for more than 40 brands covering more than 95% of the total device revenues in the industry. 

Table of Contents:

  • Pivot
  • Pivot Table for Volume (Shipments)
  • Pivot Table for Value (ASP, Revenues)
  • Pivot Chart for Value (ASP, Revenues)
  • Global Handset Volumes, ASP and Revenues
  • Global Smartphone Volumes, ASP and Revenues
  • Global Feature Phone Volumes, ASP and Revenues

Publication Date: May 2024

Market Monitor – OEM Shipment by Air Interface Technology, Q1 2024

Overview: 

This report covers the global mobile phone shipment by air interface technology including market share and rankings by regions and key countries.

The deliverable includes:

  • Single pivot format giving an in-depth analysis of global markets
  • 140+ brands now in comparison to 95 brands earlier
  • Break out of Three Key Countries in each region to give a further granular view of the regions.
  • 18 countries view as compared to six earlier
  • More Visuals and Analysis by Country and by regions

To quickly summarize:

  • The global smartphone market grew by 6% YoY to reach 296.9 million units in Q1 2024.
  • The global handset market also grew by 6% YoY in the same period to reach 353.5 million units Q1 2024.
  • 5G smartphone shipments continued to see YoY growth, with annual growth coming at 14%.
  • The top 5 brands contribute almost 78% of total 5G shipments in Q1 2024.
  • QoQ shipments of 5G-enabled smartphones declined by 7% driven by shipment fall in Apple’s 5G enabled Smartphones by 32%.
  • 5G penetration, however, remained strong at 52%, up from 49% in the same quarter of last year.
  • China accounted for close to 32% of all 5G phones shipped followed by the USA at almost 13% in Q1 2024.

Table of Contents:

  • Introduction
  • Key Takeaways
  • Pivot Chart
  • Global
  • Global Market by Geography
  • Asia Pacific
  • China
  • India
  • Japan
  • Korea
  • Key Asian Countries
  • North America
  • US
  • Canada
  • Europe
  • Western Europe
  • Central & Eastern Europe
  • Key European Countries
  • Caribbean & Latin America
  • Key Caribbean & Latin America Countries
  • Middle East & Africa
  • Key Middle East & Africa Countries
  • Flatfile
  • Definitions

Publication Date: May 2024

Market Monitor – OEM Shipment by Region and Countries, Q1 2024

Overview:

This report is part of a series of reports which track the mobile handset market: Smartphone and Feature Phone shipments every quarter for more than 140 brands covering more than 97% of the total device shipments in the industry.

The deliverable includes:

  • Single pivot format giving in-depth analysis of global markets
  • 140+ brands now in comparison to 95 brands earlier
  • Break out of three key countries in each region to give a further granular view of the regions
  • 18 countries view as compared to six earlier
  • More visuals and analysis by country and by regions

To quickly summarise:

  • The global smartphone market grew by 6% YoY to reach 296.9 million unit shipments in Q1 2024.
  • Samsung dethroned Apple to become the top smartphone player globally, accounting for 20% shipment share.
  • Apple’s shipments declined 13% YoY, however, the brand’s ASP grew to a record first quarter high driven by improved performance of the Pro models.
  • Among the top five OEMs, Xiaomi grew the fastest, registering 34% YoY shipment growth.
  • Global smartphone revenues also grew 7% YoY and reached highest-ever for a first quarter.

Table of Contents:

  • Introduction
  • Updates
  • Key Takeaways
  • Pivot Chart by Brand
  • Pivot Chart by Geography
  • Global Market by Geography
  • Global
  • Asia Pacific
  • China
  • India
  • Japan
  • Korea
  • Key Asian Countries
  • North America
  • US
  • Canada
  • Europe
  • Western Europe
  • Central and Eastern Europe
  • Key European Countries
  • Central and Latin America
  • Key Central and Latin America Countries
  • Middle East and Africa
  • Key Middle East and Africa Countries
  • Flatfile
  • Definitions
  • Contacts

Published Date: May 2024

Market Monitor – Market Analysis and Insights, Q4 2023

Overview:

  • The global smartphone market grew by 7% YoY to reach 323.2 million units in Q4 2023.
  • Apple grew by 2% YoY, overtaking Samsung for the top spot in Q4 2023.
  • Samsung, meanwhile, declined by 9% YoY losing share to Apple in the premium segment, to Chinese OEMs such as Xiaomi in the mid-tier segment and to Transsion brands in the entry-level.
  • Samsung, nevertheless, retained the spot as the world’s top smartphone player annually.
  • Among the top five smartphone brands, Xiaomi grew the most by 23% YoY to 40.7 million units in Q4 2023.
  • HONOR experienced a healthy double-digit growth of 27% YoY whereas Huawei grew by triple-digits, the only top 10 smartphone to do so.
  • In terms of regional performance, the Middle East and Africa (MEA) exhibited the highest annual shipment growth while Europe experienced the highest decline.

Counterpoint’s Market Monitor – Quarterly Market Detailed Overview is an insightful report providing detailed analysis of the vendor activity and performance, measuring both volume and revenue by sell-in by major region and key countries (70+) and top (140+) vendors covering close to 96% of the global handset shipments. It is one of the detailed industrywide services providing an analysis of the key market drivers broken out by volume and value – which OEMs, brands and models are performing well, in which markets and why. Based on the in-depth analysis and primary knowledge, the report also gives the smartphone industry shipments forecast.

This robust quarterly report with fact-based deep analysis covering multiple dimensions and the robust forecast will help players across the handset value chain to holistically analyze the current state of the global handset market and plan ahead of the competition.

The report is Relevant to:

  • Smartphone OEMs
  • Feature Phone OEMs
  • Component players
  • Smartphone Industry Investors

Table of Content:

  •         Introduction
  •         Key Takeaways
  •         Global Market Analysis
  •         Overview
  •         Revenue by Device Type and Revenue Share by Key OEMs
  •         Smartphone and Feature Phone Shipment Share by Price band
  •         Smartphone and Feature Phone Market Share by Region
  •         Smartphone and Feature Phone Market Growth by Region
  •         Smartphone and Feature Phone Share by Key OEMs
  •         Smartphone Market and Feature Phone OEM Share
  •         Smartphone and Feature Phone Market Key OEM Growth
  •         Smartphone and Feature Phone Market – Country Share
  •         Smartphone Market Share by Brand Category
  •         Global Top 10 Best Selling Smartphone Models
  •         Market Analysis by Air Interface: LTE, WCDMA, GSM
  •         Handset Shipment by Tech – Growth of 5G
  •         Penetration of Air Interface by Region
  •         Smartphone – Regional-Deep Dive
  •         North America, Europe, Central, and Latin America, Asia Pacific, MEA – Handset Shipment, smartphone share by country and OEMs
  •         Top Selling Smartphones by Region
  •         Smartphone ASP by Region
  •         Smartphone – Market Analysis by Key OEMs
  •         Top 5 Smartphone OEMs by Region
  •         Chinese Brands: Top 5 Smartphones OEMs by Region
  •         Local Brands: Top 5 Smartphones OEMs by Region
  •         Top 5 Smartphone OEMs Analysis by Price Band
  •         Top 5 Smartphone OEMs Analysis by ASP
  •         Key Smartphone OEM Analysis
  •         Apple, Samsung, Huawei, Xiaomi, vivo – Regional and country analysis, top 10 models by shipments
  •         Growth Arenas
  •         Smartphone – Specification Analysis – Camera setup, Megapixels, Battery Capacity, DRAM, NAND, OS, and SoC
  •         Featured Report: Assessing Oppo’s Current Status
  •         Contacts

Number of Pages: 106

Published Date: April 2024

Market Monitor – Global OEM Shipment by Revenue and ASP, Q4 2023

Overview:

This report is part of a series of reports that track the mobile handset market: Smartphone and Feature Phone shipments, ASPs, and revenues every quarter for more than 40 brands covering more than 95% of the total device revenues in the industry. 

Quick summary:

  • Global handset market rebounded by 10% YoY growth in Q4 2023 in terms of wholesale revenue, crossing $125 billion.
  • Smartphone revenue share accounts for close to 99% of the overall handset market by revenue.
  • Apple led the market with an over 50% share of global revenues.
  • The top five smartphone brands contributed almost 80% of the total revenue.
  • Global smartphone ASP grew by 3% YoY and 18% QoQ as Apple’s shipments grew by 2% YoY.

Table of Contents:

  • Pivot
  • Pivot Table for Volume (Shipments)
  • Pivot Table for Value (ASP, Revenues)
  • Pivot Chart for Value (ASP, Revenues)
  • Global Handset Volumes, ASP, and Revenues
  • Global Smartphone Volumes, ASP, and Revenues
  • Global Feature Phone Volumes, ASP and Revenues

 Published Date: February, 2024

Market Monitor – OEM Shipment by Air Interface Technology, Q4 2023

Overview: 

This report covers the global mobile phone shipment by air interface technology including market share and rankings by regions and key countries.

The deliverable includes:

  • Single pivot format giving an in-depth analysis of global markets
  • 140+ brands now in comparison to 95 brands earlier
  • Break out of Three Key Countries in each region to give a further granular view of the regions.
  • 18 countries view as compared to six earlier
  • More Visuals and Analysis by Country and by regions

To quickly summarize:

  • The global handset market grew by 7% YoY, reaching 385.4 million units in Q4 2023.
  • In the same period, the global smartphone market also grew by 7% YoY, reaching 323.2 million units in Q4 2023.
  • 5G smartphone shipments continued to experience YoY growth, with annual growth reaching 12%.
  • The top 5 brands contributed to almost 80% of the total 5G shipments in Q4 2023.
  • QoQ shipments of 5G-enabled smartphones grew by 16%, driven by increased contributions from Apple and Samsung.
  • 5G penetration remained strong at 52%, up from 50% in the same quarter of last year.
  • China accounted for close to 30% of all 5G phones shipped, followed by the USA at almost 16% in Q4 2023.

Table of Contents:

  • Introduction
  • Key Takeaways
  • Pivot Chart 
  • Global
  • Global Market by Geography
  • Asia Pacific
  • China
  • India
  • Japan
  • Korea
  • Key Asian Countries
  • North America
  • US
  • Canada
  • Europe
  • Western Europe
  • Central & Eastern Europe
  • Key European Countries
  • Caribbean & Latin America
  • Key Caribbean & Latin America Countries
  • Middle East & Africa
  • Key Middle East & Africa Countries
  • Flatfile
  • Definitions

Date Published: February 2023

Market Monitor – OEM Shipment by Region and Countries, Q4 2023

Overview:

This report is part of a series of reports which track the mobile handset market: Smartphone and Feature Phone shipments every quarter for more than 140 brands covering more than 97% of the total device shipments in the industry. 

The deliverable includes

  • Single pivot format giving in-depth analysis of global markets
  • 140+ brands now in comparison to 95 brands earlier
  • Break out of three key countries in each region to give a further granular view of the regions
  • 18 countries view as compared to six earlier
  • More visuals and analysis by country and by regions

To quickly summarise:

  • Apple grew by 2% YoY, overtaking Samsung for the top spot in Q4 2023.
  • Samsung, meanwhile, declined by 9% YoY losing share to Apple in the premium segment, to Chinese OEMs such as Xiaomi in the mid-tier segment and to Transsion brands in the entry-level.
  • Smsung, nevertheless, retained the spot as the world’s top smartphone player annually.
  • Among the top five smartphone brands, Xiaomi grew the most by 23% YoY to 40.7 million units in Q4 2023.
  • HONOR experienced a healthy double-digit growth of 27% YoY whereas Huawei grew by triple-digits, the only top 10 smartphone to do so.
  • In terms of regional performance, the Middle East and Africa (MEA) exhibited the highest annual shipment growth while Europe experienced the highest decline.

Table of Contents:

  • Introduction
  • Updates
  • Key Takeaways
  • Pivot Chart by Brand
  • Pivot Chart by Geography
  • Global Market by Geography
  • Global
  • Asia Pacific
  • China
  • India
  • Japan
  • Korea
  • Key Asian Countries
  • North America
  • US
  • Canada
  • Europe
  • Western Europe
  • Central and Eastern Europe
  • Key European Countries
  • Central and Latin America
  • Key Central and Latin America Countries
  • Middle East and Africa
  • Key Middle East and Africa Countries
  • Flatfile
  • Definitions
  • Contacts

Published Date: February 2024

Market Monitor Q3 2023 – Quarterly Market Detailed Overview

Overview:

  • The global smartphone market declined by 1% YoY to reach almost 300 million units in Q3 2023.
  • Samsung led the market in terms of volumes, taking 20% volume share.
  • Apple led the global smartphone market with record Q3 revenue and revenue share.
  • Samsung, which led the market in terms of shipment share, took the second spot in terms of revenue, which stood at 18%.
  • Growing shipments helped Chinese OEMs such as Xiaomi, HONOR and Huawei see higher revenues.

Counterpoint’s Market Monitor – Quarterly Market Detailed Overview is an insightful report providing detailed analysis of the vendor activity and performance, measuring both volume and revenue by sell-in by major region and key countries (70+) and top (140+) vendors covering close to 96% of the global handset shipments. It is one of the detailed industrywide services providing an analysis of the key market drivers broken out by volume and value – which OEMs, brands and models are performing well, in which markets and why. Based on the in-depth analysis and primary knowledge, the report also gives the smartphone industry shipments forecast.

This robust quarterly report with fact-based deep analysis covering multiple dimensions and the robust forecast will help players across the handset value chain to holistically analyze the current state of the global handset market and plan ahead of the competition.

The report is relevant to:

  • Smartphone OEMs
  • Feature Phone OEMs
  • Component players
  • Smartphone Industry Investors

Table of Content:

  • Introduction
  • Key Takeaways
  • Global Market Analysis
  • Overview
  • Revenue by Device Type and Revenue Share by Key OEMs
  • Smartphone and Feature Phone Shipment Share by Price band
  • Smartphone and Feature Phone Market Share by Region
  • Smartphone and Feature Phone Market Growth by Region
  • Smartphone and Feature Phone Share by Key OEMs
  • Smartphone Market and Feature Phone OEM Share
  • Smartphone and Feature Phone Market Key OEM Growth
  • Smartphone and Feature Phone Market – Country Share
  • Smartphone Market Share by Brand Category
  • Global Top 10 Best Selling Smartphone Models
  • Market Analysis by Air Interface: LTE, WCDMA, GSM
  • Handset Shipment by Tech – Growth of 5G
  • Penetration of Air Interface by Region
  • Smartphone – Regional-Deep Dive
  • North America, Europe, Central, and Latin America, Asia Pacific, MEA – Handset Shipment, smartphone share by country and OEMs
  • Top Selling Smartphones by Region
  • Smartphone ASP by Region
  • Smartphone – Market Analysis by Key OEMs
  • Top 5 Smartphone OEMs by Region
  • Chinese Brands: Top 5 Smartphones OEMs by Region
  • Local Brands: Top 5 Smartphones OEMs by Region
  • Top 5 Smartphone OEMs Analysis by Price Band
  • Top 5 Smartphone OEMs Analysis by ASP
  • Key Smartphone OEM Analysis
  • Apple, Samsung, Huawei, Xiaomi, vivo – Regional and country analysis, top 10 models by shipments
  • Growth Arenas
  • Smartphone – Specification Analysis – Camera setup, Megapixels, Battery Capacity, DRAM, NAND, OS, and SoC
  • Featured Report: India Festive Season Analysis, 2023
  • Contacts

Number of Pages: 99

Publication Date: December 2023

Market Monitor | Quarterly Vendor Revenue By ASP Q3 2023

To quickly summarise:

  • Global handset market wholesale revenue declined 2% YoY despite growing 13% QoQ to close to just under $99 billion in Q3 2023.
  • Smartphone revenue share accounts for close to 99% of the overall handset market by revenue.
  • The top five smartphone brands contributed almost 80% of the total revenue.
  • Global smartphone ASP declined by 1% YoY despite growing by 1% QoQ thanks to Apple’s shipments growing by 8% QoQ.
  • Apple led the global smartphone market in revenue terms in Q3 2023 with the new iPhone revenue share of 44.5%, a 2% increase since the same quarter last year.

Table of Contents:

  • Pivot
  • Pivot Table for Volume (Shipments)
  • Pivot Table for Value (ASP, Revenues)
  • Pivot Chart for Value (ASP, Revenues)
  • Global Handset Volumes, ASP and Revenues
  • Global Smartphone Volumes, ASP and Revenues
  • Global Feature Phone Volumes, ASP and Revenues

Date Published: November 2023

Term of Use and Privacy Policy

Counterpoint Technology Market Research Limited

Registration

In order to access Counterpoint Technology Market Research Limited (Company or We hereafter) Web sites, you may be asked to complete a registration form. You are required to provide contact information which is used to enhance the user experience and determine whether you are a paid subscriber or not.
Personal Information When you register on we ask you for personal information. We use this information to provide you with the best advice and highest-quality service as well as with offers that we think are relevant to you. We may also contact you regarding a Web site problem or other customer service-related issues. We do not sell, share or rent personal information about you collected on Company Web sites.

How to unsubscribe and Termination

You may request to terminate your account or unsubscribe to any email subscriptions or mailing lists at any time. In accessing and using this Website, User agrees to comply with all applicable laws and agrees not to take any action that would compromise the security or viability of this Website. The Company may terminate User’s access to this Website at any time for any reason. The terms hereunder regarding Accuracy of Information and Third Party Rights shall survive termination.

Website Content and Copyright

This Website is the property of Counterpoint and is protected by international copyright law and conventions. We grant users the right to access and use the Website, so long as such use is for internal information purposes, and User does not alter, copy, disseminate, redistribute or republish any content or feature of this Website. User acknowledges that access to and use of this Website is subject to these TERMS OF USE and any expanded access or use must be approved in writing by the Company.
– Passwords are for user’s individual use
– Passwords may not be shared with others
– Users may not store documents in shared folders.
– Users may not redistribute documents to non-users unless otherwise stated in their contract terms.

Changes or Updates to the Website

The Company reserves the right to change, update or discontinue any aspect of this Website at any time without notice. Your continued use of the Website after any such change constitutes your agreement to these TERMS OF USE, as modified.
Accuracy of Information: While the information contained on this Website has been obtained from sources believed to be reliable, We disclaims all warranties as to the accuracy, completeness or adequacy of such information. User assumes sole responsibility for the use it makes of this Website to achieve his/her intended results.

Third Party Links: This Website may contain links to other third party websites, which are provided as additional resources for the convenience of Users. We do not endorse, sponsor or accept any responsibility for these third party websites, User agrees to direct any concerns relating to these third party websites to the relevant website administrator.

Cookies and Tracking

We may monitor how you use our Web sites. It is used solely for purposes of enabling us to provide you with a personalized Web site experience.
This data may also be used in the aggregate, to identify appropriate product offerings and subscription plans.
Cookies may be set in order to identify you and determine your access privileges. Cookies are simply identifiers. You have the ability to delete cookie files from your hard disk drive.