Market Monitor Q3 2023 – Quarterly Market Detailed Overview


  • The global smartphone market declined by 1% YoY to reach almost 300 million units in Q3 2023.
  • Samsung led the market in terms of volumes, taking 20% volume share.
  • Apple led the global smartphone market with record Q3 revenue and revenue share.
  • Samsung, which led the market in terms of shipment share, took the second spot in terms of revenue, which stood at 18%.
  • Growing shipments helped Chinese OEMs such as Xiaomi, HONOR and Huawei see higher revenues.

Counterpoint’s Market Monitor – Quarterly Market Detailed Overview is an insightful report providing detailed analysis of the vendor activity and performance, measuring both volume and revenue by sell-in by major region and key countries (70+) and top (140+) vendors covering close to 96% of the global handset shipments. It is one of the detailed industrywide services providing an analysis of the key market drivers broken out by volume and value – which OEMs, brands and models are performing well, in which markets and why. Based on the in-depth analysis and primary knowledge, the report also gives the smartphone industry shipments forecast.

This robust quarterly report with fact-based deep analysis covering multiple dimensions and the robust forecast will help players across the handset value chain to holistically analyze the current state of the global handset market and plan ahead of the competition.

The report is relevant to:

  • Smartphone OEMs
  • Feature Phone OEMs
  • Component players
  • Smartphone Industry Investors

Table of Content:

  • Introduction
  • Key Takeaways
  • Global Market Analysis
  • Overview
  • Revenue by Device Type and Revenue Share by Key OEMs
  • Smartphone and Feature Phone Shipment Share by Price band
  • Smartphone and Feature Phone Market Share by Region
  • Smartphone and Feature Phone Market Growth by Region
  • Smartphone and Feature Phone Share by Key OEMs
  • Smartphone Market and Feature Phone OEM Share
  • Smartphone and Feature Phone Market Key OEM Growth
  • Smartphone and Feature Phone Market – Country Share
  • Smartphone Market Share by Brand Category
  • Global Top 10 Best Selling Smartphone Models
  • Market Analysis by Air Interface: LTE, WCDMA, GSM
  • Handset Shipment by Tech – Growth of 5G
  • Penetration of Air Interface by Region
  • Smartphone – Regional-Deep Dive
  • North America, Europe, Central, and Latin America, Asia Pacific, MEA – Handset Shipment, smartphone share by country and OEMs
  • Top Selling Smartphones by Region
  • Smartphone ASP by Region
  • Smartphone – Market Analysis by Key OEMs
  • Top 5 Smartphone OEMs by Region
  • Chinese Brands: Top 5 Smartphones OEMs by Region
  • Local Brands: Top 5 Smartphones OEMs by Region
  • Top 5 Smartphone OEMs Analysis by Price Band
  • Top 5 Smartphone OEMs Analysis by ASP
  • Key Smartphone OEM Analysis
  • Apple, Samsung, Huawei, Xiaomi, vivo – Regional and country analysis, top 10 models by shipments
  • Growth Arenas
  • Smartphone – Specification Analysis – Camera setup, Megapixels, Battery Capacity, DRAM, NAND, OS, and SoC
  • Featured Report: India Festive Season Analysis, 2023
  • Contacts

Number of Pages: 99

Publication Date: December 2023



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Senior Analyst

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