The power oflocationas a context blended with the continuous stream of telemetry data and visualized to derive insights or autonomous capabilities has become the new battleground transforming mapping andlocationplatforms into “dataplatforms”. However, choosing the rightplatformis challenging for enterprises and developers. It warrants a thorough evaluation and understanding of the vendor’s capabilities as well as the success of theseplatforms.
To help better understand the key locationplatforms’ capabilities and market trends, Counterpoint has released its latest edition of the LocationPlatform Effectiveness Index report, which analyzes 25+ leading mapping and locationplatform vendors using our proprietary CORE (COmpetitive Ranking Evaluation) framework. This comprehensive and detailed evaluation is based on 80+ key capabilities spanning seven categories – maps data, location intelligence, location services, data platform, developer ecosystem, partners, and customer Rolodex growth since our last update.
The power of location as a context blended with the continuous stream of telemetry data and visualized to derive insights or autonomous capabilities has become the new battleground transforming mapping and location platforms into “data platforms”. However, choosing the right platform is challenging for enterprises and developers. It warrants a thorough evaluation and understanding of the vendor’s capabilities as well as the success of these platforms.
To help better understand the key location platforms’ capabilities and market trends, Counterpoint has released its latest edition of the Location Platform Effectiveness Scorecard report, which analyzes 30+ leading mapping and location platform vendors using our proprietary CORE (COmpetitive Ranking Evaluation) framework. This comprehensive and detailed evaluation is based on 65+ key capabilities spanning seven categories – maps data, location intelligence, location services, data platform, developer ecosystem, partners, and customer Rolodex growth since our last update.
Counterpoint’s CORE (COmpetitive Ranking and Evaluation) is a comprehensive evaluation and comparison of the leading companies and their platform/product/service/solution capabilities, ecosystem and business success for an important technology area/vertical/offering. In this report, we evaluate the most active top 25+ companies globally offering location-centric offerings from maps to tools to services on 65+ criteria.
Location intelligence has become more important than ever with the proliferation of the internet, mobile devices, data-centric applications, urbanization, e-commerce and on-demand services.
These location-centric solutions depend on map data to help in routing (from point A to point B) and geocoding (integrating points of Interest), enabling use cases such as search, discovery, positioning, tracking and mobility.
This integration is currently possible by embedding different location APIs and data steams into millions of apps to build new, enhanced experiences and thereby monetization opportunities for developers.
Considering the growing demand for location data and services as an API or data stream, map providers have been transforming their fragmented portfolio of offerings into a more cloud-centric location platform.
The platform is now layered with location data, intelligence, analytics and tools to help enterprises fuse their telemetry data with location data to analyze, visualize and derive actionable insights.
The platform approach will accelerate the digital transformation of enterprises and power next-generation mobility experiences as the data gets richer. These advanced use cases will stem from smart enterprises to smart cities to autonomous transport systems, enabling greater safety and newer business models and experiences.
Further, adding rich location context to the plethora of connected things/assets will help better manage and shape newer processes with sensor intelligence.
Counterpoint’s CORE (COmpetitive Ranking and Evaluation) is a comprehensive evaluation and comparison of the leading companies and their platform/product/service/solution capabilities, ecosystem and business success for an important technology area/vertical/offering. This report we evaluate the most active top 25 companies globally offering location-centric offerings from maps to tools to services on 60+ criteria. These are the final scores of the leading location platforms globally.
With the proliferation of the internet, growth in mobile devices, applications, increasing urbanization, the rise of e-commerce and on-demand services, the power of location is the key enabling factor.
These location-centric solutions depend on maps data to help route (from point A to B) or geocode (integrate key Points of Interests, places) enabling key use-cases such as search, discovery, and mobility.
This integration is currently done by embedding different location APIs into millions of apps to build new and enhanced experiences as well as monetization opportunities for developers.
While this has been the key business driver for the map providers, they have been transforming more into a location platform. They are adding layers of intelligence, analytics, and tools to help enterprises fuse their data with location data to analyze, visualize, and derive actionable insights.
These new services will not only power mobility experiences now but, as the data gets richer, will also drive future autonomous transport systems enabling greater safety, business models and newer experiences. Further, adding rich location context to the plethora of connected things/assets will help better manage, shape newer processes with sensor-intelligence and help improve businesses and lives.
With the expansion of connectivity, several innovative technologies are becoming more prevalent; location intelligence is one. However, location intelligence and navigation lacked one specific detail – navigation in building and covered spaces. This gave way for innovation in technology that we term as “Spatial Intelligence”. Spatial intelligence is defined as a technology that can generate a dynamic 3D visual representation of an asset (such as a building) that acts as a digital twin. Spatial intelligence is an area that will likely see rapid growth and development over the next five years and beyond.
In this report, Counterpoint Research has investigated multiple companies that operate in this sector, although not all with the same capabilities or focus areas, however all of them have a role to play in the emerging spatial intelligence arena. In addition, our team has analyzed current use-cases as well as future use-cases following discussions with industry experts. Moreover, this report includes Counterpoint’s CORE (Competitive Ranking and Evaluation) and LATCH (Leaders and Top Challengers) frameworks, highlighting the existing platforms' competitiveness and market focus, with recommendations for existing players and new entrants.
Table of Contents:
Introduction
Megatrends, Spatial Intelligence Value Chain & Platform Capabilities
Leading Ecosystem Players
Use Cases – Market Size, Impact, and Key Players
Platforms Competitiveness Matrices
Analysis and Recommendations
Key Takeaways
Number of Pages: 80
Author: Prachir Singh
Published Date: February 2020
With proliferation of the Internet, growth in mobile devices, applications, increasing urbanization, rise of e-commerce and on-demand services, the power of location has become the key underlying driver for the growth of the digital economy
Location-centric solutions such as maps have been the enabling force not only for getting from point A to B but also for search, discovery and adding context to so many other aspects from content to communication
In light of this, the location map providers have transformed into more of a platform play to add intelligence on top of the maps to capture the context and analytics to analyze different intelligent data points and transform data into information for actionable services
These actionable services will power advanced connected autonomous transportation systems as well as a plethora of connected things ensuring better productivity, safety and experiences
In this report, we give an overview of the location ecosystem value chain identifying key location platform players, then deep dive into their offerings, recent developments and summarize with an evaluation scorecard.
•With proliferation of internet, growth in mobile devices, applications, increasing urbanization, rise of e-commerce and on-demand services, the power of location has been the key driver underneath
•Location-centric solutions such as maps have been the enabling force not only for getting from point A to B but also for search, discovery and adding context to so many other aspects from content to communication
•In light of this, the location maps provider have been transforming into a more of a platform play to add intelligence on top of the maps to capture the context and analytics to analyze different intelligent data points and transform into information for actionable services
•These actionable services will power advanced connected autonomous transportation systems as well as plethora of connected things ensuring better productivity, safety and experiences
•In this report, we first give an overview of the location ecosystem value chain identifying key location platform players, deep dive into their offerings, recent developments and supporting evaluation scorecard.
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