Location Platforms CORE Analysis & Rankings 2018 - HERE, Google and TomTom Lead
Overview:
- With proliferation of the Internet, growth in mobile devices, applications, increasing urbanization, rise of e-commerce and on-demand services, the power of location has become the key underlying driver for the growth of the digital economy
- Location-centric solutions such as maps have been the enabling force not only for getting from point A to B but also for search, discovery and adding context to so many other aspects from content to communication
- In light of this, the location map providers have transformed into more of a platform play to add intelligence on top of the maps to capture the context and analytics to analyze different intelligent data points and transform data into information for actionable services
- These actionable services will power advanced connected autonomous transportation systems as well as a plethora of connected things ensuring better productivity, safety and experiences
- In this report, we give an overview of the location ecosystem value chain identifying key location platform players, then deep dive into their offerings, recent developments and summarize with an evaluation scorecard.
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Counterpoint Research is a global industry and market research firm providing market data, intelligence, thought leadership and consulting across the technology ecosystem. We advise a diverse range of global clients spanning the supply chain – from chipmakers, component suppliers, manufacturers and software and application developers to service providers, channel players and investors. Our veteran team of analysts serve these clients through our offices located across the key innovation hubs, manufacturing clusters and commercial centers globally. Our analysts consistently engage with C-suite through to strategy, market intelligence, supply chain, R&D, product management, marketing, sales and others across the organization. Counterpoint’s key coverage areas: AI, Automotive, Cloud, Connectivity, Consumer Electronics, Displays, eSIM, IoT, Location Platforms, Macroeconomics, Manufacturing, Networks & Infra, Semiconductors, Smartphones and Wearables.
