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Global Foldable Market Analysis, Q4 2023

Overview:

Global foldable smartphone shipments increased in Q4 2023, although overall smartphone shipments declined 4% YoY during the quarter. In 2023, global foldable shipments increased by 25% YoY, as foldables transitioned from being a niche device to a mass-market product. This shift was driven by diversification in folding types, cover window materials, and the pricing of foldable phones.

Counterpoint Research expects global foldable shipments to grow further in 2024, primarily due to these factors:

  • The emergence of mid-priced foldable products.
  • The diversification of foldable products supplied to the worldwide market.
  • Growth in relatively smaller regional markets.

Table of Contents:

  • Key Takeaways
  • Global Foldables Status: Continuing Market Growth, Changes In OEMs Strategy
  • Regional Foldable Market: Overall Rise Except for Asia Others, North America, and WE
  • OEM Trends in Foldables: Solid Samsung, Strong Challenges from Huawei, HONOR
  • Clamshell vs Book Type: Clamshell Foldables Expected to Advance in 2024
  • Global Foldable Display Size Trends
  • Global Foldable Smartphone Market ASP Trends
  • Cover Window in Foldables: Resurrection of CPI, Possibility of Coexistence with UTG
  • Foldable Smartphone Launch Plans
  • Long-term Forecast by OEM
    • Huawei Mate X5’s Irregular Demands
    • Huawei Pocket 2
    • HONOR Sales Focus Changes, Targeting Global Foldables
    • OPPO Withdrawing or Focusing?
    • Minor OEMs’ Movement: The Advance of Low-cost Foldables

Number of Pages: 19

Published Date: March 2024

Global Foldable Smartphone Market Forecast Q4 2023

Overview:
The 2024 global smartphone market is expected to reach 1.25 billion units, a 4.2% increase over the previous year.

The foldable market is expected to increase in 2024 reaching to 19.1 m units mainly due to the following factors: 1) Emergence of mid-priced foldable products and growth of the mid-priced market; 2) Diversification of foldable products supplied to the global market; 3) Growth in relatively small regional markets such as Asia and MEA with the revival of major regional markets such as North America and Europe.

The global foldable market, which has seen explosive growth since 2019, decelerated in 2023. It is natural for many niche markets to experience some slowdowns after initial rapid growth. However, the foldable smartphone market has yet to reach that stage, especially when we consider the size of the ultra-premium or premium smartphone market. Conversely, the decline in the growth rate of the global foldable market in 2023 is expected to serve as an opportunity for the foldable market to grow differently than before.

Table of Contents:

Assumptions
Foldable Shipment Forecast by OEMs

Foldable Model-level Forecast (+1 year)

Number of Pages: 3

File Format: Excel

Published Date: Mar 2024

Global Foldable Smartphone Market Tracker Q4 2023

Overview:

The global foldable smartphone market grew continuously in 2023. In Q4 2023, the global foldable smartphone market increased 31.3% YoY, based on shipments, to reach 4.8 million units, driven by the Chinese foldable market (up 91.4% YoY), the Asia-Pacific foldable market (up 80.5% YoY) and the Europe foldable market (up 37.6% YoY). The primary factor in the changes in the global foldable market in 2023 was the continued high growth of the Chinese foldable market. Another characteristic of 2023 is that even excluding China, the Asian and MEA foldable markets are showing continued growth. Based on this situation, the growth of Chinese OEMs in the foldable market in 2023 is noteworthy in the global foldable market.
Table of Contents:

  • Foldables by region
  • Foldables by OEM
  • Foldables by form factor, folding type, material, main display size
  • Foldables by model
  • Foldable model specification

Number of Pages: 7

File Format: Excel

Published Date: Mar 2024

OPPO Foldable Phone Hinge Evolution

Overview

The hinge is one of the most important parts of the foldable smartphone, constituting up to 18% of its hardware bill of materials (BOM) cost. This component’s design significantly impacts the thinness of the smartphone when folded. This report uses OPPO’s foldable products as an example to analyze how the foldable’s hinge design has evolved over the past three years.

Table of Contents

  1. Analyses of Hinge Design Development
  2. Cost of Hinge
  3. Improvements in future

 

Number of Pages (if it’s a PDF)

Published Date: March 8, 2024

Global foldable market analysis, Q3 2023

Overview:

The global foldable smartphone market continued to show steady and robust growth in Q3 2023, powered by the ongoing significant growth of the Chinese market and the surge in previously neglected markets. China’s foldable market achieved strong growth even in Q3 thanks to Huawei and Samsung’s new launches. Also, Samsung’s shipments significantly increased in AP Others, MEA and India. With Chinese OEMs’ entry, these regions’ foldable market growth will continue while the competitive landscape will become more diverse.

Table of Contents:

  • Key takeaways
  • Global Foldable Smartphone Shipment Trends, Q3 2023
  • Regional Share in Global Foldable Market
  • OEM Trends in Global Foldable Market
  • OEMs’ Strategies for Product and Form Factor
  • Foldable Smartphone Launch plans
  • Global Foldable Smartphone Market ASP Trends
  • Long-term Forecast by OEM
  • Foldable Display Size Trends
  • Samsung – Z Flip 5 & Z Fold 5
  • Huawei – Mate X5
  • HONOR – Magic V2

Number of Pages: 12

Published Date: January 2024

Global Foldable Smartphone Market Forecast Q3 2023

Overview:

The global foldable shipments are forecasted to continue the uprising trends to reach 16 m units in 2023, showing 26.8% YoY.
This growth trend is expected to grow further in 2024 for the following reasons:

  1. The expected recovery of the global smartphone market in 2024.
  2. Continued growth of the Chinese foldable market.
  3. Accelerated competition among foldable products in the global foldable market.
  4. New launches of entry-level foldable products.

Table of Contents:

  • Assumptions
  • Foldable Shipment Forecast by OEMs
  • Foldable Model-level Forecast (+1 year)

Published Date: December 2023

Global Foldable Smartphone Market Tracker Q3 2023

Overview:

Global smartphone shipments are forecast to decline 5.3% YoY in 2023 to reach 1.16 billion units, the lowest in a decade, as macroeconomic headwinds and weakness in consumer demand pressured the sector throughout the year. However, for the global foldable smartphone market, shipments are advancing in the opposite direction. However, the global foldable smartphone market grew continuously in 2023. In Q3 2023, the global foldable smartphone market increased 27.5% YoY, based on sell-in volume, to reach 7.09 million units, driven by the Chinese foldable market (up 172% YoY), the Asia-Pacific foldable market (up 178.5% YoY) and the MEA foldable market (up 134% YoY).

Table of Contents:

  • Foldables by region
  • Foldables by OEM
  • Foldables by form factor, folding type, material, main display size
  • Foldables by model
  • Foldable model specification

Published Date: December 2023

Global foldable market analysis, Q2 2023

Overview:

Global foldable smartphone shipments rose 10% YoY in Q2 2023 to reach 2.1 million units, driven mainly by the growth in the China foldable market. For 2Q 2023, the regional growth of the foldable market was pitchy. The relatively fast growth of China foldable market has started making a noticeable impact on the global competitive landscape. There are signs that Chinese OEMs’ international expansion is in full swing.

Table of Contents:

  • Key takeaways
  • Global Foldable Smartphone Market Trend, Q2 2023
  • Global Foldable Smartphone Market Share by OEM
  • Global Foldable Smartphone Market Share by Region
  • Foldable Smartphones Launch by Regional Availability
  • Changes in China: Foldable Smartphones by Folding Type, Q2 2023
  • Foldable Smartphones Launch Plans
  • Global Foldable Smartphone Market ASP Trends
  • Long-term Forecast by OEM
  • Recent Foldable infos.
    • Motorola – Razr 40, Razr 40 Ultra (Razr+)
    • HONOR – Magic V2
    • Foldable Display Size Trends

Number of Pages: 12

Published Date: September 2023

Global Foldable Smartphone Market Forecast, Q2 2023

Overview:

The 2Q global foldable market performance shows still positive growth, however, the result is lower than our expectation. This phenomenom will impact on the our 2023 foldable market forecast. We a bit lower the global foldable market forecast for 2023 by approximately 11% from the original 18.8 m units to 16.7 m units. The competition among OEMs is expected to intensify in the global foldable market in the second half of 2023. Chinese OEMs’ entry into global markets other than China, which began in early 2023, is expected to become more active in the second half of the year.

Table of Contents:

  • Assumptions
  • Foldable shipment FCST by OEM
  • Foldable model level forecast (+1 year)

Number of Pages: 3
Published Date: August 2023

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