Global Foldable Market Analysis, Q4 2023


Global foldable smartphone shipments increased in Q4 2023, although overall smartphone shipments declined 4% YoY during the quarter. In 2023, global foldable shipments increased by 25% YoY, as foldables transitioned from being a niche device to a mass-market product. This shift was driven by diversification in folding types, cover window materials, and the pricing of foldable phones.

Counterpoint Research expects global foldable shipments to grow further in 2024, primarily due to these factors:

  • The emergence of mid-priced foldable products.
  • The diversification of foldable products supplied to the worldwide market.
  • Growth in relatively smaller regional markets.

Table of Contents:

  • Key Takeaways
  • Global Foldables Status: Continuing Market Growth, Changes In OEMs Strategy
  • Regional Foldable Market: Overall Rise Except for Asia Others, North America, and WE
  • OEM Trends in Foldables: Solid Samsung, Strong Challenges from Huawei, HONOR
  • Clamshell vs Book Type: Clamshell Foldables Expected to Advance in 2024
  • Global Foldable Display Size Trends
  • Global Foldable Smartphone Market ASP Trends
  • Cover Window in Foldables: Resurrection of CPI, Possibility of Coexistence with UTG
  • Foldable Smartphone Launch Plans
  • Long-term Forecast by OEM
    • Huawei Mate X5’s Irregular Demands
    • Huawei Pocket 2
    • HONOR Sales Focus Changes, Targeting Global Foldables
    • OPPO Withdrawing or Focusing?
    • Minor OEMs’ Movement: The Advance of Low-cost Foldables

Number of Pages: 19

Published Date: March 2024



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Senior Analyst

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