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Indian Youth Centric Smartphone Consumer Study 2024

Overview:

Counterpoint Research conducted a consumer survey across India to explore how young people perceive smartphone brands. The study reached over 1,000 respondents through online channels, collecting opinions and insights in English from smartphone users aged 16 and above. The results are expected to have an accuracy of +/- 4%. The research focuses on understanding how respondents view smartphone brands, starting with the key factors they prioritize when buying a smartphone. It also examines which smartphone brands are most favored by youth in India and how they perceive the respective brands in relation to different criteria.

Table of Contents:

  • Executive summary
  • Keys factors for smartphone purchase: overall and by brands
  • Popular smartphone brand amongst youth
  • Smartphone brand offering the latest technology to youth
  • Smartphone brand offering stylish products to youth
  • Smartphone brand offering value for money to youth
  • Rating latest technology and brand popularity amongst youth across brand
  • Smartphone brand aligning best across age groups
  • Brand association
  • Brand personification: keywords linked with brands
  • Research design – demographic details and methodology

Number of Pages: 15

Published Date: June 2024

India Consumer Survey Report on Smartphone Accessories

Overview:

The report explores recent smartphone buyers’ preferences, patterns, and choices when purchasing accessories such as smartphone covers, screen guards, earphones, cables, adapters, power banks, and more. This is based on in-depth interviews and focus group discussions conducted across India. It covers reasons for purchase, brand preferences, where they prefer to buy, how often they buy, important factors influencing their decisions and where they gather information about smartphone accessories. Additionally, the report examines these buyers’ overall shopping and usage experiences.

Table of Contents:

  • Research design
  • Smartphone cases and covers
    • Factors that trigger purchase of smartphone accessories
    • Key reasons for purchasing smartphone covers/cases
    • Timing of first smartphone cover purchase
    • Reasons for choosing alternatives to Amazon/Flipkart for smartphone cases/covers
    • Consumer perception of smartphone cover/cases
  • Smartphone screen guard
    • Key reasons for purchasing smartphone screen guard
    • Reasons for choosing alternatives of Amazon/Flipkart for smartphone screen guards
    • Consumer perception of screen guards
  • Power banks and hearables
    • Online vs offline for power bank & hearables
    • Consumer perception of power bank & hearables
  • Adapters, cables and gaming accessories
    • Consumer perception of adapters & cables
  • Conclusion

Numbers of Pages: 20

Published Date: June 2024

[Theme 3] India Smartphone After Sales Service Consumer Study

Overview:

Counterpoint Research conducted a series of quantitative consumer surveys on the smartphone brand-authorized service center in February 2024 across 26 cities via offline channels. The survey is designed to gather insights into people’s smartphone issues and their journey to the after-sales service center. The reports delve into understanding consumer experience and expectations around turnaround time, cost, and overall consumer experience. Further, the survey also tries to understand consumer experience with infrastructural amenities provided along with the attitude and knowledge/skills of the staff at the service center.

Table of Contents:

  • Key Takeaways
  • Brand benchmarking
  • Smartphone issues/concerns
  • First point experience upon entering the service center
  • Solution/feedback provided by the service center
  • Frequency of visits to the service center for the same problem
  • Issue resolution
    • Expected vs Actual
    • For those, whose issue was resolved today
    • For those, whose issue was not resolved today
  • Cost of smartphone issue resolution by brand
  • Infrastructure facilities provided at service centers
  • Consumer experience
  • Scope of improvement
  • Research design
    • Demographic details
    • Methodology
  • Appendix

Number of Pages: 32

Publishing Date: March 2024

[Theme 2] India Smartphone After Sales Service Consumer Study

Overview:

Counterpoint Research conducted a series of quantitative consumer surveys on the smartphone brand-authorized service center in February 2024 across 26 cities via offline channels. The survey is designed to gather insights into people’s smartphone issues and their journey to the after-sales service center. The reports delve into understanding consumer experience and expectations around turnaround time, cost, and overall consumer experience. Further, the survey also tries to understand consumer experience with infrastructural amenities provided along with the attitude and knowledge/skills of the staff at the service center.

Table of Contents:

  • Key Takeaways
  • Brand benchmarking
  • Smartphone issues/concerns
  • First point experience upon entering the service center
  • Solution/feedback provided by the service center
  • Frequency of visits to the service center for the same problem
  • Issue resolution
    • Expected vs Actual
    • For those, whose issue was resolved today
    • For those, whose issue was not resolved today
  • Cost of smartphone issue resolution by brand
  • Infrastructure facilities provided at service centers
  • Consumer experience
  • Scope of improvement
  • Research design
    • Demographic details
    • Methodology
  • Appendix

Number of Pages: 35

Publishing Date: March 2024

[Theme 1] India Smartphone After Sales Service Consumer Study

Overview:

Counterpoint Research conducted a series of quantitative consumer surveys on the smartphone brand-authorized service center in February 2024 across 26 cities via offline channels. The survey is designed to gather insights into people’s smartphone issues and their journey to the after-sales service center. The reports delve into understanding consumer experience and expectations around turnaround time, cost, and overall consumer experience. Further, the survey also tries to understand consumer experience with infrastructural amenities provided along with the attitude and knowledge/skills of the staff at the service center.

Table of Contents:

  • Key Takeaways
  • Brand benchmarking
  • Smartphone issues/concerns
  • First point experience upon entering the service center
  • Solution/feedback provided by the service center
  • Frequency of visits to the service center for the same problem
  • Issue resolution
    • Expected vs Actual
    • For those, whose issue was resolved today
    • For those, whose issue was not resolved today
  • Cost of smartphone issue resolution by brand
  • Infrastructure facilities provided at service centers
  • Consumer experience
  • Scope of improvement
  • Research design
    • Demographic details
    • Methodology
  • Appendix

Number of Pages: 18

Publishing Date: March 2024

Importance of Fast and Smooth – Consumer Survey (IND & US)

Overview:

Counterpoint Research conducted an online quantitative consumer study in January 2024 to gauge opinions on premium smartphones (defined as smartphones priced at $400 and above) with a focus on fast and smooth performance. This study targeted smartphone users in both India and the US, capturing insights from over 1,500 participants in each country and setting quotas across various price bands to ensure proper representation.

Key findings from the study include insights into the importance of fast and smooth smartphone performance to consumers, expected replacement rate of premium smartphones, usage patterns across different apps and activities, and overall satisfaction levels with current smartphones. Furthermore, the report explores how factors such as ownership duration and brand reputation influence consumer perceptions of smartphone performance. Overall, the study offers valuable insights into consumer preferences and behaviors within the premium smartphone segment.

Table of Contents:

  • Executive summary
  • Current smartphone ownership
  • Time of purchase
  • Smartphone usage
  • Current smartphone experience
  • Current smartphone experience by brand
  • Current smartphone experience across factors
  • Current smartphone experience across factors by brand
  • Difference in smartphone performance across factors since time of purchase
  • Difference in smartphone performance across factors since the time of purchase
  • Impact of sluggish smartphone performance on daily routine
  • Sluggish smartphone performance vs duration of ownership
  • Performance as key buying factor and brand reputation as performance indicator
  • Most suited brand for different parameters
  • Importance of fast and smooth smartphone performance
  • Consumer opinion around assessing smartphone performance
  • Factors responsible for smartphone lag
  • Trade-off factors for extreme powerful performance
  • Source of information
  • Area of improvement in current smartphone
  • Research methodology

No. of pages: 27

Publishing Date: January 2024

[Theme 1] Understanding the Purchase Journey of Smart TV Buyers

Overview:

The report delves into the Smart TV purchasing journey of recent buyers through in-depth interviews conducted across PAN India. It comprehensively addresses aspects such as the rationale for purchase, brand considerations, preferred purchase channels, payment modes, and sources of information relied upon by buyers. Additionally, the report sheds light on the overall purchasing experience of these recent buyers and their usage experiences thus far.

Table of Contents:

  • Reason to purchase
  • Brand consideration
  • Source of information
  • Channel of purchase
  • Payment type
  • Purchase experience & Challenges
  • NPS
  • Key takeaways
  • Demographic details
  • Research design

Number of Pages: 14

Publishing Date: December 2023

 

[Theme 5] Understanding the Purchase Journey of Smartphone Buyers

Overview:

The report delves into the smartphone purchasing journey of recent buyers through in-depth interviews conducted across PAN India. It comprehensively addresses aspects such as the rationale for purchase, brand considerations, preferred purchase channels, payment modes, and sources of information relied upon by buyers. Additionally, the report sheds light on the overall purchasing experience of these recent buyers and their usage experiences thus far.

Table of Contents:

  • Reason to purchase
  • Brand consideration
  • Source of information
  • Channel of purchase
  • Payment type
  • Purchase experience & Challenges
  • NPS
  • Key takeaways
  • Demographic details
  • Research design

Number of Pages: 21

Publishing Date: December 2023

[Theme 4] Understanding the Purchase Journey of Smartphone Buyers

Overview:

The report delves into the smartphone purchasing journey of recent buyers through in-depth interviews conducted across PAN India. It comprehensively addresses aspects such as the rationale for purchase, brand considerations, preferred purchase channels, payment modes, and sources of information relied upon by buyers. Additionally, the report sheds light on the overall purchasing experience of these recent buyers and their usage experiences thus far.

Table of Contents:

  • Reason to purchase
  • Brand consideration
  • Source of information
  • Channel of purchase
  • Payment type
  • Purchase experience & Challenges
  • NPS
  • Key takeaways
  • Demographic details
  • Research design

Number of Pages: 9

Publishing Date: November 2023

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