Overview:
Counterpoint Research conducted an online quantitative consumer study in January 2024 to gauge opinions on premium smartphones (defined as smartphones priced at $400 and above) with a focus on fast and smooth performance. This study targeted smartphone users in both India and the US, capturing insights from over 1,500 participants in each country and setting quotas across various price bands to ensure proper representation.
Key findings from the study include insights into the importance of fast and smooth smartphone performance to consumers, expected replacement rate of premium smartphones, usage patterns across different apps and activities, and overall satisfaction levels with current smartphones. Furthermore, the report explores how factors such as ownership duration and brand reputation influence consumer perceptions of smartphone performance. Overall, the study offers valuable insights into consumer preferences and behaviors within the premium smartphone segment.
Table of Contents:
- Executive summary
- Current smartphone ownership
- Time of purchase
- Smartphone usage
- Current smartphone experience
- Current smartphone experience by brand
- Current smartphone experience across factors
- Current smartphone experience across factors by brand
- Difference in smartphone performance across factors since time of purchase
- Difference in smartphone performance across factors since the time of purchase
- Impact of sluggish smartphone performance on daily routine
- Sluggish smartphone performance vs duration of ownership
- Performance as key buying factor and brand reputation as performance indicator
- Most suited brand for different parameters
- Importance of fast and smooth smartphone performance
- Consumer opinion around assessing smartphone performance
- Factors responsible for smartphone lag
- Trade-off factors for extreme powerful performance
- Source of information
- Area of improvement in current smartphone
- Research methodology
No. of pages: 27
Publishing Date: January 2024
