Overview:
Counterpoint Research tracks the mobile phone market for over 140 brands across 50+ countries. This report gives a perspective of regional smartphone and feature phone shipments by price band for the top brands.
Table of Contents
Publication Date: May 2023
Overview:
This report from Counterpoint’s Market Monitor service highlights the regional revenues and ASPs for 42 brands in the smartphone segment. These 42 brands together capture close to 95% of the total market by revenues.
Summary:
- Global handset market wholesale revenue declined 16% YoY but grew 3% QoQ to close to $113 billion in Q4 2022.
- The top five smartphone brands contributed almost 85% of the total revenue.
- Among regions, China led the revenue share (25%) driven by strong 5G smartphone penetration.
- China’s share of the global smartphone market is down from over 26.5% in Q4 2021 to around 25% in Q4 2022 as North America’s revenue share continues to grow.
Publication Date: February 2023
Overview:
Counterpoint Research tracks the mobile phone market for over 140 brands across 50+ countries. This report gives a perspective of regional smartphone and feature phone shipments by price band for the top brands.
Table of Contents:
Published Date: February 2023
Overview:
Counterpoint Research tracks the mobile phone market for over 140 brands across 50+ countries. This report gives a perspective of regional smartphone and feature phone shipments by price band for the top brands.
Table of Contents:
Published Date: December 2022
Overview:
This report from Counterpoint’s Market Monitor service highlights the regional revenues and ASPs for 42 brands in the smartphone segment. These 42 brands together capture close to 95% of the total market by revenues.
Summary:
- Global smartphone market wholesale revenue declined 3% YoY but grew 5% QoQ to just under $100 billion in Q3 2022.
- The top five smartphone brands contributed almost 85% of the total revenue.
- Among regions, China led the revenue share (25%) driven by strong 5G smartphone penetration.
- China’s share of the global smartphone market is down from over 27% in Q3 2021 to under 25% in Q3 2022 as North America, which achieved the highest revenue share since at least Q1 2018 of 23%.
Publication Date: November 2022
Overview:
This report from Counterpoint’s Market Monitor service highlights the regional revenues and ASPs for 42 brands in the smartphone segment. These 42 brands together capture close to 95% of the total market by revenues.
Summary:
- Global smartphone market wholesale revenue declined 2% YoY and 15% QoQ to $95 billion in Q2 2022.
- Apple led the global smartphone market in revenue terms in Q1 2022 with revenue of over $40 billion.
- Among regions, China led the revenue share (26%) driven by strong 5G smartphone penetration.
- China’s share of the global smartphone market is down from close to 30% in Q2 2021 to under 24% in Q2 2022 as North America and Europe have grown.
- Smartphone revenue share accounts for 99% of the overall handset market by revenue.
Published Date: August 2022
Overview:
This report from Counterpoint’s Market Monitor service highlights the regional revenues and ASPs for 42 brands in the smartphone segment. These 42 brands together capture close to 95% of the total market by revenues.
Summary:
- Global smartphone market wholesale revenue declined 2% YoY and 17% QoQ to $111 billion in Q1 2022.
- Apple led the global smartphone market in revenue terms in Q1 2022 with revenue of over $50 billion.
- Among regions, China led the revenue share (26%) driven by strong 5G smartphone penetration.
- China’s share of the global smartphone market is down from 30% in Q1 2021 as North America and Europe have grown.
- Smartphone revenue share accounts for 99% of the overall handset market by revenue.
Publication Date: May 2022
Overview:
This report from Counterpoint’s Market Monitor service highlights the regional revenues and ASPs for 42 brands in the smartphone segment. These 42 brands together capture close to 95% of the total market by revenues.
Summary:
- Global smartphone market wholesale revenues grew 5% YoY during the fourth quarter of 2021.
- Apple captured 53% of overall smartphone revenue in Q4 2021, its highest ever, as compared with 51% in Q4 2020.
- Among regions, China led the revenue share (26.5%) driven by strong 5G smartphone penetration. In Q4 2021, China accounted for 38% of the 5G smartphone shipment.
- Apple's revenue grew 85% QoQ with the bulk of demand for its latest iPhone 13 series falling in the last (holiday season) quarter of the year.
Date Published: March 2022
Overview:
This report from Counterpoint’s Market Monitor service highlights the regional revenues and ASPs for 42 brands in the smartphone segment. These 42 brands together now capture over 95% of the total market by revenues.
Summary:
- Global smartphone market wholesale revenues declined 10% YoY during the third quarter of 2021.
- Apple captured 37% of overall smartphone revenue in Q3 2021 as compared with 30% in Q3 2020.
- Among regions, China led the revenue share (27%) driven by strong 5G smartphone penetration. In Q3 2021, China accounted for 43% of the 5G smartphone shipment.
- Samsung's revenue grew 36% QoQ as the impact of Covid-induced lockdown on its shipment capacity lessened in the third quarter compared with Q2 2021.
Authors: Harmeet Singh Walia, Aman Chaudhary