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Service: ASP expansion

Market Monitor by Price Band Q2 2020 to Q3 2023

Overview:

Counterpoint Research tracks the mobile phone market for over 140 brands across 50+ countries. This report gives a perspective of regional smartphone and feature phone shipments by price band for the top brands.

Table of Contents:

  • Pivot table
  • Flatfile

Published Date: December 2023

Market Monitor | Quarterly Smartphone Vendor Region Value Share Q3 2023

Overview:

This report from Counterpoint’s Market Monitor service highlights the regional revenues and ASPs for 42 brands in the smartphone segment. These 42 brands together capture close to 95% of the total market by revenues.

Summary:

  • Global smartphone market wholesale revenue declined 2% YoY despite growing by 13% QoQ to clock a little under $97 billion in Q3 2023.
  • The top five smartphone brands contributed around 79% of the total revenue.
  • Among regions, China led the market, although with a sequentially declining revenue share which fell by around 1% to just under 25% in Q3 2023.
  • The smartphone revenue share of North America, on the contrary, grew to around 22% after falling consecutively for five quarters.

Date Published: November 2023

Market Monitor I Quarterly Smartphone Vendor Region Value Share 2023 Q2

Overview:

This report from Counterpoint’s Market Monitor service highlights the regional revenues and ASPs for 42 brands in the smartphone segment. These 42 brands together capture close to 95% of the total market by revenues.

Summary:

  • Global smartphone market wholesale revenue declined 9% YoY but 6% QoQ to clock under $87 billion in Q2 2023.
  • The top five smartphone brands contributed almost 80% of the total revenue.
  • Among regions, China led the market, although with a declining revenue share which declined by over 1% to just over 23% since Q1 2023.
  • The smartphone share of the Middle East and Africa (MEA), on the contrary, grew to an all-time high of over 14%.

​Published Date: August 2023

Market Monitor by Price Band Q2 2020 to Q2 2023

Overview:

Counterpoint Research tracks the mobile phone market for over 140 brands across 50+ countries. This report gives a perspective of regional smartphone and feature phone shipments by price band for the top brands.

Table of Contents:

  • Pivot table
  • Flatfile

Publication Date: August 2023

Market Monitor I Quarterly Smartphone Vendor Region Value Share 2023 Q1

Overview:

This report from Counterpoint’s Market Monitor service highlights the regional revenues and ASPs for 42 brands in the smartphone segment. These 42 brands together capture close to 95% of the total market by revenues.

Summary:

  • Global handset market wholesale revenue declined 8% YoY and 9% QoQ to a close to $104 billion in Q1 2023.
  • The top five smartphone brands contributed over 83% of the total revenue.
  • Among regions, China led the revenue share (24.4%) driven by strong 5G smartphone penetration.
  • China’s share of the global smartphone market is up from 22.6% in Q1 2022 to around 24.4% in Q1 2023 as the region began to recover after the lifting of the Covid-era restrictions.

Publication Date: May 2023

Market Monitor by Price Band Q2 2020 to Q1 2023

Overview:

Counterpoint Research tracks the mobile phone market for over 140 brands across 50+ countries. This report gives a perspective of regional smartphone and feature phone shipments by price band for the top brands.

Table of Contents

  • Pivot table
  • Flatfile

Publication Date: May 2023

Market Monitor I Quarterly Smartphone Vendor Region Value Share 2022 Q4

Overview:

This report from Counterpoint’s Market Monitor service highlights the regional revenues and ASPs for 42 brands in the smartphone segment. These 42 brands together capture close to 95% of the total market by revenues.

Summary:

  • Global handset market wholesale revenue declined 16% YoY but grew 3% QoQ to close to $113 billion in Q4 2022.
  • The top five smartphone brands contributed almost 85% of the total revenue.
  • Among regions, China led the revenue share (25%) driven by strong 5G smartphone penetration.
  • China’s share of the global smartphone market is down from over 26.5% in Q4 2021 to around 25% in Q4 2022 as North America’s revenue share continues to grow.

Publication Date: February 2023

Market Monitor by Price Band Q2 2020 to Q4 2022

Overview:

Counterpoint Research tracks the mobile phone market for over 140 brands across 50+ countries. This report gives a perspective of regional smartphone and feature phone shipments by price band for the top brands.

Table of Contents:

  • Pivot table
  • Flatfile

Published Date: February 2023

Market Monitor by Price Band Q2 2020 to Q3 2022

Overview: 

Counterpoint Research tracks the mobile phone market for over 140 brands across 50+ countries. This report gives a perspective of regional smartphone and feature phone shipments by price band for the top brands.

Table of Contents:

  • Pivot table
  • Flatfile

Published Date: December 2022

Market Monitor I Quarterly Smartphone Vendor Region Value Share 2022 Q3

Overview:

This report from Counterpoint’s Market Monitor service highlights the regional revenues and ASPs for 42 brands in the smartphone segment. These 42 brands together capture close to 95% of the total market by revenues.

Summary:

  • Global smartphone market wholesale revenue declined 3% YoY but grew 5% QoQ to just under $100 billion in Q3 2022.
  • The top five smartphone brands contributed almost 85% of the total revenue.
  • Among regions, China led the revenue share (25%) driven by strong 5G smartphone penetration.
  • China’s share of the global smartphone market is down from over 27% in Q3 2021 to under 25% in Q3 2022 as North America, which achieved the highest revenue share since at least Q1 2018 of 23%.

Publication Date: November 2022

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