BoM Cost Archives - Counterpoint

BoM Analysis: Samsung Galaxy S23 Ultra Costs $469 to Make

Qualcomm takes the top spot in terms of cost contribution, accounting for over 34% of the model’s BoM cost.
Qualcomm and Samsung combined contribute more than 65% of the component cost in the Galaxy S23 Ultra.
Featuring Qualcomm’s custom Snapdragon chipset, Samsung’s Galaxy S23 Ultra makes a considerable leap in computing performance with its shift to TSMC’s 4nm process node.

Producing an 8GB+256GB Galaxy S23 Ultra (Sub-6GHz) variant costs Samsung around $469, according to the latest bill of materials (BoM) analysis by Counterpoint’s component research service. The major components driving cost in the smartphone are the SoC, display and camera subsystem. Due to excess inventory and supply, components related to the RF sub-system and memory were subjected to a cost decrease.

Qualcomm and Samsung’s design wins

The S23 Ultra further builds upon Qualcomm’s design, showcasing a customized version of the Snapdragon 8 Gen 2 chipset, manufactured on TSMC’s 4nm process node. Samsung has chosen Qualcomm chipsets due to enhanced cellular support, increased performance gain from both the CPU and GPU, and better battery life. The GPU also has support for raytracing and has gained a slight uplift of 39MHz clock speed.

Qualcomm’s share in the S23 Ultra has increased to an all-time high after attaining design wins for the fingerprint sensor IC, key power management ICs, audio codec, RF power amplifiers, Wi-Fi + Bluetooth, GPS and Sub-6GHz transceiver.

Samsung is the second largest beneficiary. It is an exclusive supplier of the 256GB NAND flash and the 6.8-inch AMOLED display for the S23 Ultra. The display can sustain 1750 nits of peak brightness and has a resolution of 1440 x 3088 pixels that allows the users to view pictures and videos in sharp detail. The 120Hz LTPO panel also supports adaptive refresh rate.

In the camera sub-system, the design wins are shared between Samsung (SEMCO) and Sony. Samsung provides the 200MP wide-angle camera (S5KHP2) and the 12MP selfie camera (S5K3LU), while Sony offers the 12MP Ultrawide (IMX564), 10MP Telephoto and Periscope Telephoto (IMX754) sensors.

Other component suppliers

Silicon Mitus and Maxim are the providers of power management ICs that support the regulation of power for display and other key components.

For sensing components, STM has registered design wins related to the laser autofocus module, accelerometer, gyroscope, barometer, and touch panel controller. The battery is packaged by Samsung and the cell is provided by ATL. The quick charging IC, which charges up to 45W, is sourced from NXP while the 15W wireless charging IC is from Convenient Power.

Samsung’s sourcing strategy and choice of components are enabling the brand to have a competitive edge in terms of cost efficiency.

For detailed component and pricing analyses, queries, or for acquiring this research, contact info@counterpointresearch.com

BoM Analysis: Xiaomi’s 12S Ultra Costs $516 After Camera, SoC, Display Upgrades to 11 Ultra

With the release of the Xiaomi 12S series in early July, Xiaomi has further expanded its flagship portfolio in its home market. The new series is also being seen as an extension of the Xiaomi 12 series, aimed at consolidating the brand’s presence in the $600 and above wholesale price band through the second half of 2022.

Xiaomi 12 Series Failed to Strengthen its Share in Premium Segments (>$600)

Thanks to promotions during the 2022 Xiaomi Fans Festival, Xiaomi managed to improve its sales share in the flagship battlefield in April. However, the brand desperately needs new flagship models to replace the Xiaomi 12 and 12 Pro, whose performance has been far less than expected. Against this backdrop, Xiaomi has introduced the new Xiaomi 12S line-up with optimized user experiences.

Sitting at the top of the new series, the Xiaomi 12S Ultra is a successor of the Xiaomi 11 Ultra. The latest Snapdragon 8 Gen 1 Plus platform, the all-new Samsung E5 LTPO 2.0 OLED display and the industry-leading 1-inch 50MP main camera, as well as a tie-up with Leica, represent the major areas of upgrades.

According to Counterpoint Research’s BoM Analysis Practice, producing a Xiaomi 12S Ultra equipped with 8GB RAM and 256GB storage costs around $516. The market price of the model is RMB 5,999 or around $899. The processing, display and image sub-systems, along with memory, contribute nearly 67% of the total manufacturing cost. Below is the functional cost structure of the ultra-premium model.

Xiaomi 12S Ultra BoM Cost Increases to $516

In terms of suppliers, Qualcomm, Samsung and Sony are among the beneficiaries. Qualcomm has a wide range of design wins, from the SoC and paired power management and RF transceiver to RF front-end components, connectivity IC and audio codec. The latter two vendors provide the display panel and LPDDR5 RAM, and image sensors respectively.

Xiaomi has shipped more than 2 million Xiaomi 11 Ultra smartphones so far at the same starting price of RMB 5,999 or around $899. The Xiaomi 12 Ultra is expected to take the baton from here and help improve Xiaomi’s profitability in the ultra-premium segment.

Smartphone Primary Camera Resolution Continues to Improve Amid Growing Pressure on BoM Cost

Beijing, Boston, Toronto, London, New Delhi, Hong Kong, Taipei, Seoul – July 6, 2021

For the rear main camera, demand for 48MP and above resolution returned to growth, collectively accounting for 38.7% of total smartphone shipments in Q1 2021.
For the front main camera, the share of 16MP and above megapixel counts edged down to 33.2%, down 0.7 percentage points from Q4 2020.

Amid the global COVID-19 pandemic and accelerating 5G penetration in affordable smartphones, the mobile camera specifications continue to improve with the ever-increasing adoption of high-resolution and large-area imaging sensors in both rear and front cameras.

Commenting on the shift towards higher megapixel counts, Research Analyst Alicia Gong said, “With 5G capability spreading to lower price segments, the cost of a smartphone RF front-end subsystem alone has increased by 50% with additional frequency band support. The increase in bill of materials (BoM) cost, particularly for low-end to mid-end smartphones, had temporarily slowed down the resolution improvement in Q1 2021. However, the demand for high-resolution main cameras will continue to increase. The upward trend is expected to accelerate with the mass production of sub-7µm image sensors by the year end.”

Smartphone Rear Main Camera Trends

Exhibit 1: Composition Ratio of Smartphone Rear Main Cameras by Resolution (%)

According to the findings from Counterpoint’s Smartphone Camera Tracker, Q1 2021, the shipment share of 108MP jumped to over 3.4% in Q1 2021, primarily driven by the implementation of 0.8µm-pixel-based Samsung S5KHMX and S5KHM3 in the Xiaomi Mi 11 and Samsung Galaxy S21 Ultra. The more affordable 0.7µm-based S5KHM2 sensor will further push up the 108MP share with growing adoption by value-for-money models from Redmi, HONOR and realme.

The demand for 64MP continues to increase as it has become a sweet spot for the wholesale price band of $300-$499. This resolution also expands its share in lower price segments like $200-$299 and even $100-$199, although the shift to 64MP from 48MP slows down due to the BoM cost increase, particularly in 5G smartphones.

The 50MP share temporarily declined primarily due to the decrease in Huawei’s premium smartphone shipments. However, we expect the share to return to growth from Q2 2021 as more Android brands start equipping their flagship models with big-pixel (1.2~1.4µm 50MP) and large-area image sensors.

With a good cost performance balance (0.7/0.8µm sensor alone costs $4-$5), 48MP is taking much of shipments across multiple price segments. Within the $100-$199 price band, the collective share of 48MP and 64MP reached 46% in Q1 2021. Both resolutions are becoming mainstream and will have a long-lasting impact on the rear camera design.

There is little room left for the 20MP-44MP zone and the proportion of 16MP also tends to decrease.

Regarding 13MP and 12MP, the two still commanded the largest shipment share in Q1 2021 with 25.5% and 24.6% respectively. 12MP has a broad mix of offerings, and the 1.4~1.8µm 12MP-based rear primary cameras have been in great demand in mid-to-high smartphones (wholesale prices above $300).

The proportion of the 8MP and below segment edged down to 6%, as demand for low-end smartphone (wholesale prices below $100) rear cameras continued migrating to 1.22/1.25µm 12MP or 1.12µm 13MP.

Smartphone Front Main Camera Trends

Exhibit 2: Composition Ratio of Smartphone Front Main Cameras by Resolution (%)

The resolution of the front-facing camera is also improving continuously to shoot super-clear selfie images. In Q1 2021, the collective share of 20MP and above resolutions was back above 20%, and the high demand will continue with widespread adoption across multiple price segments.

The trend is expected to accelerate on the back of advancing pixel technologies. In June 2021, Samsung released the world’s first sub-7µm (0.64µm) pixels-based 50MP image sensor, ISOCELL JN1, with a 1/2.76-inch optical format. The sensor can fit in small head cameras.

The share of 16MP came down to 12.9% in Q1 2021, as many low-end to mid-end 5G models adopted 13MP (1.0/1/12µm) or 8MP (1.12/1.22µm) to offset the cost increase. However, the demand for 16MP@1.0µm sensors is expected to revive, particularly within the $100-$299 price segment.

In Q1 2021, the collective share of 10MP-13MP was almost flat at 24.4% compared to the previous quarter. It was backed by strong sales of the Apple iPhone 12 series, Xiaomi Redmi and Samsung Galaxy models across multiple price bands. As the volume of 12MP front cameras is heavily dependent on Apple’s performance, a V-shaped trajectory of share change is expected through 2021, with the forthcoming Apple launches likely to stick to the resolution.

The collective share of 8MP and below slightly increased to 42.4% in Q1 2021, up around 1 percentage point from Q4 2020. 8MP alone accounted for 23.7% of total volume and remained the most adopted resolution for front camera design in terms of smartphone shipments.

Moving forward, the share of 16MP and above resolution will further increase and the demand for low pixel sensors (≦8MP) will gradually decrease.

Note: The price segments appearing in this article are based on wholesale prices and not retail prices.

Background:

Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.

Analyst Contacts:

Ethan Qi

Alicia Gong

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press(at)counterpointresearch.com

BoM Analysis: Apple Watch Series 6 Costs $136 to Produce

Boston, Beijing, San Diego, Hong Kong, Buenos Aires, London, New Delhi, Seoul – June 1, 2021

Apple dominates the global smartwatch market. Ease of use, aggressive marketing, global market grasp and branding make Apple the top player in the segment. According to Counterpoint’s Global Smartwatch Shipment Tracker, Apple’s market share climbed to 33% in Q1 2021.

Producing an Apple Watch Series 6, Apple’s latest smartwatch model, costs the company around $136, a bill of materials (BoM) analysis by Counterpoint’s Component Research Practice. The smartwatch’s application processor, display, sensors and casing together account for ~68% of the total device value.

Apple Watch Series 6 BoM Analysis

Starting with the display, the Apple S6 comes with an Always-On Retina LTPO (low-temperature polycrystalline oxide) OLED screen, supporting 1,000 nits of peak brightness. Apple’s exclusion of the Force Touch gasket in this model, while keeping the BoM cost down, makes the watch a bit slimmer by 0.3 mm compared to the earlier generation. Display and the touch module, along with the strengthened ION-X glass, amount to slightly over 13.2% of the total device BoM.

The new S6 SIP (System-in-Package), which Apple claims is 20% faster than the S5, features dual cores that are based on the A13’s energy-efficient “little” Thunder cores running at 1.8 GHz. The connectivity department also sees an advancement with Apple’s W3 chip handling the wireless part, which includes dual-band Wi-Fi support and Bluetooth 5.0. U1 chip based on the ARM Cortex architecture, built on the 16nm FinFet Process. The U1 (ultrawideband chip) allows for a precise location tracking. The S6 module includes 1GB of LPDDR4X RAM and 32GB (SK Hynix) of onboard memory. The S6 SIP module, DRAM and memory add up to 23.7% of the overall cost.

Commenting on Apple Watch’s capabilities shaping the design choice, Senior Analyst, Ethan Qi, said: “Apple Watch makes for a perfect companion device whether you are out doing yoga or a casual workout. With the ongoing pandemic and the increase in health consciousness among people, Apple’s inclusion of surplus sensors is what makes it a resourceful confidant. Further, the growing app ecosystem and services integration like Apple Fitness+ are driving more users to purchase Apple Watch.”

The sensors can potentially be deployed to detect seizures and tremors, and help people with conditions like irregular heartbeat, epilepsy and low blood oxygen saturation levels, which are associated with conditions like asthma, sleep apnea and COVID-19. Apple Watch can even predict diabetes and hypertension. The vast array of sensors includes an accelerometer with fall detection, third-generation optical heart rate sensor, blood oxygen sensor, gyroscope, altimeter and an ambient light sensor. These sensors together make up around 12% of the total BoM cost.

The speaker gets an improvement as well, with Apple claiming it to be 50% louder. The Digital Crown, which is an integral part of Apple Watch, provides haptic feedback with the help of Taptic engine. This engine takes up around 35% of the space inside Apple Watch. The latest Taptic engine is more robust compared to the former. With the battery size amounting to 303.8 mAh, it is a minor increase of about 7.8mAh from the previous Series 5. Apple also provides fast charging in the Series 6. Battery and the wireless charging coil in the smartwatch amount to about 6% of the total BoM cost.

Apple has opted not to launch the ceramic model for this variant. Ceramic is known for its hardness and is virtually scratch proof overall, but it is a more brittle material compared to titanium. However, Apple has dropped ceramic because it is a bit more expensive to manufacture.

The casing and body materials remain the same, including the body crown, metal frame, rear cover made of aluminium/stainless steel, ceramic/sapphire crystal back, and stainless-steel frame. Together these make up around 13.3% of the BoM cost.

Waterproofing remains identical to the previous model with an ISO rating of 22810:2010 up to 50 metres. Other passive components like analog, discrete ICs and switches are, remarkably, not that expensive.

The core functionality of Series 6 remains the same as that of Series 5 after the addition of the always-on altimeter and blood oxygen sensor, brighter display, minor upgrade to the battery, and fast charging capability.

It is worth pointing out that the miniaturization of Apple Watch components and their tight integration is driving the price further up. With September just a few months away, Apple may bring a redesigned body and a plethora of upgrades to its hardware, software and sensors.

Feel free to contact us at press(at)counterpointresearch.com for questions regarding our in-depth research and insights, or for press enquiries.

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Analyst Contacts:

Ethan Qi

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BoM Analysis: Galaxy S21 Ultra Costs 7% Less Than Galaxy S20 Ultra 5G

Beijing, Boston, Toronto, London, New Delhi, Hong Kong, Taipei, Seoul – April 22, 2021

The Galaxy S21 series makes a big leap in computing performance with its shift from 7nm to 5nm chipsets.
Samsung’s ecosystem contributes as high as 63% of the total BoM cost of the Galaxy S21 international edition.

Producing a 128GB Galaxy S21 Ultra mmWave smartphone costs Samsung up to $533, around 7% less compared to the Galaxy S20 Ultra 5G, according to the latest bill of materials (BoM) analysis by Counterpoint’s component research practice.

The Galaxy S21 series has an optimized cost structure with the models’ cost falling between $400 and $600. Thanks to the integration of 5G modem in the main chipset, the new system has been simplified, helping bring the cost down. The adoption of the in-house Exynos 2100 platform provides room for more cost improvement. Samsung’s ecosystem contributed as high as 63% of the total BoM cost of the Galaxy S21 international edition.

Exhibit 1: BoM Cost Estimates for Galaxy S21 series

Priced lower than the recent series, the new generation of the Galaxy flagship family quickly gained traction in markets such as Europe and North America. The overall sales volume in February (Galaxy S21’s first full month of sales) increased 22% over 2019’s Galaxy S20 series, reaching over 3.4 million units.

Commenting on the aggressive pricing of Galaxy S21, particularly for the base model, Research Analyst Parv Sharma said, “In line with the price drops, Samsung managed to deftly balance the performance versus cost. It made a significant improvement in computing power with the 5nm process-based mobile platforms, either Snapdragon 888 or Exynos 2100 depending on the sales market, and also introduced a refreshed design for the rear camera bump.”

Exhibit 2: Significant Improvement in CPU Performance

The design of Galaxy S21 and S21+ is more cost-oriented. The two models’ BoM cost is estimated to drop by 12%~13% from the Galaxy S20 and S20+ 5G at the expense of hardware specifications (both models have screens with lower density and no ToF camera, along with decreased RAM capacity in the Galaxy S21+). On the other hand, the new Ultra edition is a real top-of-the-range flagship model, a combination of class-leading specs, from the 6.8-inch QHD+ Dynamic AMOLED 2X display to the 108MP led rear camera setup.

Besides cost savings from the single-chip solution, the Galaxy S21 Ultra reduced the number of mmWave antenna modules from three to two and dropped the 25W charger and wired earpieces from the box. 5G baseband and RF components, memory and box contents represent the major areas of the cost decrease. However, the cost of connectivity increased slightly due to the support for UWB and S Pen.

Exhibit 3: Galaxy S21 Ultra BoM Cost Decrease Versus Galaxy S20 Ultra 5G

The early launch of the Samsung Galaxy S21 series is being seen as an effective countermeasure against the intensified competition in the global smartphone market’s premium segment. Sharma said, “Samsung has discontinued the development of Galaxy Note series, with its notable feature of S Pen being passed on to the Galaxy S21 Ultra. From 2021 onwards, Samsung’s flagship range (retail price of $800 and above) will focus on the Galaxy S family and Z series (premium foldables). The former is expected to play a critical role in strengthening Samsung’s share in the high-end segment amid increasing competition from both Apple and other Android phones.”

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Analyst Contacts:

Ethan Qi

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BoM Analysis: iPhone 12 Costs 21% More Than iPhone 11

The blended materials cost for the iPhone 12 with 128GB NAND flash is nearly $415, a 21% increase over the iPhone 11.
In the iPhone 12, Apple’s self-designed components including the A14 bionic, PMIC, Audio and UWB chip make up over 16.7% of the overall BoM cost.
The shift from LCD to OLED in the iPhone 12 is a big jump, resulting in an over $23 cost increase.
Cost increases are also driven by 5G-related components, with components like 5G modem, transceiver and RF front-end system collectively contributing a $34 increase.

Producing a 128GB iPhone 12 mmWave (millimeter-wave) smartphone will cost Apple up to $431, 26% higher compared to the iPhone 11, according to the latest bill of materials (BoM) analysis by Counterpoint’s component research practice. Despite over $27 cost savings due to the simplified RF design, the BoM cost of the sub-6GHz-only model for overseas markets still increased by 18%.

Assuming a 38% mmWave mix, the blended materials cost for the iPhone 12 with 128GB NAND flash is nearly $415, a 21% increase over its predecessor. Application processor, 5G baseband, display and 5G RF components represent the major areas of the cost increase.

Exhibit 1: iPhone 12 BoM Cost Increase Over iPhone 11

First TSMC 5nm process-powered application processor

The new generation of Apple mobile processors, the A14 bionic, contains a whopping 11.8 billion transistors, up 39% from the A13’s 8.5 billion units. This provides significant performance improvements in aspects of CPU, GPU and Neural Engine. Given the much higher 5nm wafer cost (nearly double that for 7nm), the application processor alone is estimated to introduce a cost increase of over $17. Our analysis also suggests Apple’s self-designed components including the A14, PMIC, Audio and UWB chip make up over 16.7% of the overall BoM cost.

The return of Qualcomm

Qualcomm’s advanced cellular technology found its way back with Apple’s latest launch. Besides the SDX55M 5G baseband, Qualcomm also provides the paired transceivers and RF discrete components for both sub-6GHz and mmWave versions. For the iPhone 12, Qualcomm will be the second-largest electronic component supplier behind Samsung Electronics.

Display upgrade from LCD to OLED

Apple has upgraded the display of its base models to OLED, which supports high dynamic range and higher peak brightness. From the cost perspective, the shift from LCD to OLED in the iPhone 12 is a big jump, resulting in an over $23 cost increase. Both Samsung Display and LG Display are set to supply more panels to Apple.

Increased cost to enable 5G

The iPhone 12 has been equipped with more RF components to support the 5G-related spectrum. Our analysis shows the blended cost increase from the RF subsystem is around $19. Besides Qualcomm, other major content gainers are Skyworks, MURATA and Avago.

Diversified sources of supply

Apple has managed to diversify its supply sources. For the iPhone 12, the memory orders are split between industry leaders, with Samsung and KIOXIA (Toshiba) supplying NAND flash, and SK Hynix and Micron supplying LPDDR4X. The camera content shares are largely gained by Sony, LG Innotek and Sharp. NXP and Broadcom continue providing solutions for wireless connection and display/touch control. Cirrus Logic, Goertek, Knowles and AAC dominate the audio design. TI and ST are major suppliers of power and battery management IC. Apple has also expanded its cooperation with ASE/USI, leveraging the latter’s SiP (System in Package) packaging technology to miniaturize the design.

Galaxy Note 20 Ultra 5G costs $549 to Make and Highlights Qualcomm & Samsung’s Semiconductor Prowess

Seoul, Taipei, Hong Kong, Beijing, New Delhi, London, Boston, Los Angeles, Buenos Aires

September 9^th, 2020

The premium flagship smartphone segment has been the flag-bearer for the latest innovations as points of differentiation brands. While the premium segment is dominated by a handful of players such as Samsung, Apple, Huawei and OnePlus, depending on the markets, the competition has never been so intense.

Product designers at these brands have been meticulously integrating the latest technologies – from chipsets, through multiple system components, to design language, manufacturing techniques, optimized software and services to drive differentiation and boost the top and bottom lines. These efforts create a halo effect around the flagship models that trickles down to the rest of the portfolio to spark consumer aspirations on the demand side and scale on the supply side.

To help the industry better understand what constitutes a winning smartphone and who is driving the greatest innovations, Counterpoint’s Components research practice has been publishing deep-dive analyses on the latest Bill of Materials (BoM) and corresponding supplier design wins. Counterpoint’s latest assessment is on the recently launched Samsung Galaxy Note 20 Ultra 5G smartphone designed for the mmWave 5G networks.

Commenting on the research findings, Senior Analyst, Ethan Qi, highlighted, “Samsung has done an excellent job in designing, manufacturing and integrating multiple advanced technologies and components in a very thin and light form-factor compared to the previous generation flagship models, and with a competitive BoM cost structure. The total BoM cost achievement is slightly under $550 with the component cost making up around $468, which is a commendable for a device with a list price of $1299.”

Samsung has launched multiple SKUs for this model, a Qualcomm Snapdragon 865+ variant for some select key markets such as the USA, China, South Korea, and others, whereas an Exynos 990-based variant is destined for the rest of the world.

Mr. Qi, adds, “This mmWave version of the Note 20 Ultra 5G builds on Qualcomm’s reference design featuring the most advanced 5G SoC, the Snapdragon 865+, and the Snapdragon X55 5G Modem-RF System. The mmWave variant costs roughly 10% more than the sub-6 GHz variant in terms of total component costs. The device also features one of the most advanced camera sensors in a nicely integrated three-sensor module. Unlike the Galaxy S20 Ultra 5G, the Galaxy Note 20 Ultra 5G features a lower resolution telephoto lens, omitting the DepthVision sensor, and adding a laser auto-focus module optimized for faster focusing. Samsung CIS camera sensors have come a long way and compete fiercely with Sony for design wins.”

Design wins are a point of validation for component suppliers when OEMs choose their technology for a leading flagship product. For some brands, it also reveals the level of vertical integration or dependence on particular suppliers.

Highlighting the design wins, Research Director, Tom Kang, commented, “Samsung, with its multiple SKU strategy, has a varied level of dependence on vertically integrated internal suppliers and external suppliers. This requires sophisticated system integration. For example, with the mmWave Qualcomm variant of the Galaxy Note 20 Ultra 5G, Samsung contributes to roughly half of the costs of the total components, whereas, for the Exynos variant, Samsung’s share goes up to almost 70%. It is impressive to see Qualcomm’s share in a Samsung flagship exceed 40%, as it offers a fully-optimized system-level solution from SoC to the modem, RF and antenna system. Other important component design wins include NXP which combines UWB, Secure Element, NFC, and eSIM in a single solution. Other notable contributors include Qorvo, Largan Precision, Corning, and others.”

The exhibit below summarizes the BoM cost analysis. An expanded version with details of more than 100 key components and parameters influencing the device’s cost structure is available for clients.

Exhibit 1: SAMSUNG GALAXY NOTE 20 ULTRA 5G 128GB (mmWave) BoM Analysis

Exhibit 2: SAMSUNG GALAXY NOTE 20 ULTRA 5G 128GB (mmWave) Share of BoM by Supplier

Background:

Counterpoint Technology Market Research is a global research firm specializing in technology products in the TMT industry. It services major technology firms and financial firms with a mix of monthly reports, customized projects, and detailed analysis of the mobile and technology markets. Counterpoint’s senior team comes from technology firms such as Nokia, Samsung, LG, Vivo, China Mobile, TSMC, Qualcomm, Intel, Microsoft, Ford, NEC, Panasonic, Philips and more.

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Analyst Contacts:

Ethan Qi

Teardown and BoM Analysis for Xiaomi Pocophone F1

POCO F1 is the first phone from POCO, Xiaomi’s sub-brand. Xiaomi decided to release a mid-to-high end model to take on increasing competition from OnePlus.

Although POCO F1 is designed and built from scratch it does use Xiaomi’s R&D and expertise in several areas.

This teardown aims to give an idea of components on the inside and the related cost.

Xiaomi Poco F1 is the cheapest Snapdragon 845 device on the market, making it a great proposition for affordable flagship users.
The specs offered are still top notch for the price point. This will also help Xiaomi to raise the overall ASP.
Xiaomi knowing the local market dynamics has saved on SoC cost as well by opting out features like Cat 20 LTE capabilities and choosing only the relevant LTE band support. Instead, the Snapdragon 845 on the Poco F1 comes with LTE-A Cat 16 support.
Xiaomi has been able to keep the cost down by choosing a simple design and economical construction material such as a polycarbonate back panel and an unspecified version of the Gorilla glass.
Further, Xiaomi has cleverly opted for the Qualcomm Quick Charge 3.0 instead of the latest 4.0 and excluded Optical Image Stabilization (OIS), NFC, an IP rating, headphones to keep the Bill of Material (BoM) cost down.
By keeping the design simple, Xiaomi might have saved on complex R&D and manufacturing costs as well, passing on the savings to the consumer.
Xiaomi is also using an application-based advertisement model to earn revenue from the device.

For complete teardown analysis, download the report here.

For complete BoM cost analysis, download the report here.

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Insights Tag: BoM Cost

BoM Analysis: Samsung Galaxy S23 Ultra Costs $469 to Make

Qualcomm and Samsung’s design wins

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BoM Analysis: Xiaomi’s 12S Ultra Costs $516 After Camera, SoC, Display Upgrades to 11 Ultra

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Smartphone Primary Camera Resolution Continues to Improve Amid Growing Pressure on BoM Cost

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BoM Analysis: Apple Watch Series 6 Costs $136 to Produce

BoM Analysis: Galaxy S21 Ultra Costs 7% Less Than Galaxy S20 Ultra 5G

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BoM Analysis: iPhone 12 Costs 21% More Than iPhone 11

First TSMC 5nm process-powered application processor

The return of Qualcomm

Display upgrade from LCD to OLED

Increased cost to enable 5G

Diversified sources of supply

Related Posts

Galaxy Note 20 Ultra 5G costs $549 to Make and Highlights Qualcomm & Samsung’s Semiconductor Prowess

Teardown and BoM Analysis for Xiaomi Pocophone F1

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First TSMC 5nm process-powered application processor

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Diversified sources of supply

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