Top

BoM Analysis: Galaxy S21 Ultra Costs 7% Less Than Galaxy S20 Ultra 5G

Beijing, Boston, Toronto, London, New Delhi, Hong Kong, Taipei, Seoul – April 22, 2021

  • The Galaxy S21 series makes a big leap in computing performance with its shift from 7nm to 5nm chipsets.
  • Samsung’s ecosystem contributes as high as 63% of the total BoM cost of the Galaxy S21 international edition.

Producing a 128GB Galaxy S21 Ultra mmWave smartphone costs Samsung up to $533, around 7% less compared to the Galaxy S20 Ultra 5G, according to the latest bill of materials (BoM) analysis by Counterpoint’s component research practice.

The Galaxy S21 series has an optimized cost structure with the models’ cost falling between $400 and $600. Thanks to the integration of 5G modem in the main chipset, the new system has been simplified, helping bring the cost down. The adoption of the in-house Exynos 2100 platform provides room for more cost improvement. Samsung’s ecosystem contributed as high as 63% of the total BoM cost of the Galaxy S21 international edition.

Exhibit 1: BoM Cost Estimates for Galaxy S21 series

Counterpoint Research - Samsung Galaxy S21 Ultra - BoM Cost Estimates for Galaxy S21 seriesPriced lower than the recent series, the new generation of the Galaxy flagship family quickly gained traction in markets such as Europe and North America. The overall sales volume in February (Galaxy S21’s first full month of sales) increased 22% over 2019’s Galaxy S20 series, reaching over 3.4 million units.

Commenting on the aggressive pricing of Galaxy S21, particularly for the base model, Research Analyst Parv Sharma said, “In line with the price drops, Samsung managed to deftly balance the performance versus cost. It made a significant improvement in computing power with the 5nm process-based mobile platforms, either Snapdragon 888 or Exynos 2100 depending on the sales market, and also introduced a refreshed design for the rear camera bump.”

Exhibit 2: Significant Improvement in CPU Performance

Counterpoint Research - Samsung Galaxy S21 Ultra - Significant Improvement in CPU PerformanceThe design of Galaxy S21 and S21+ is more cost-oriented. The two models’ BoM cost is estimated to drop by 12%~13% from the Galaxy S20 and S20+ 5G at the expense of hardware specifications (both models have screens with lower density and no ToF camera, along with decreased RAM capacity in the Galaxy S21+). On the other hand, the new Ultra edition is a real top-of-the-range flagship model, a combination of class-leading specs, from the 6.8-inch QHD+ Dynamic AMOLED 2X display to the 108MP led rear camera setup.

Besides cost savings from the single-chip solution, the Galaxy S21 Ultra reduced the number of mmWave antenna modules from three to two and dropped the 25W charger and wired earpieces from the box. 5G baseband and RF components, memory and box contents represent the major areas of the cost decrease. However, the cost of connectivity increased slightly due to the support for UWB and S Pen.

Exhibit 3: Galaxy S21 Ultra BoM Cost Decrease Versus Galaxy S20 Ultra 5G

Counterpoint Research - Samsung Galaxy S21 Ultra - Galaxy S21 Ultra BoM Cost Decrease Versus Galaxy S20 Ultra 5GThe early launch of the Samsung Galaxy S21 series is being seen as an effective countermeasure against the intensified competition in the global smartphone market’s premium segment. Sharma said, “Samsung has discontinued the development of Galaxy Note series, with its notable feature of S Pen being passed on to the Galaxy S21 Ultra. From 2021 onwards, Samsung’s flagship range (retail price of $800 and above) will focus on the Galaxy S family and Z series (premium foldables). The former is expected to play a critical role in strengthening Samsung’s share in the high-end segment amid increasing competition from both Apple and other Android phones.” 

Background:

Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.

Analyst Contacts:

Ethan Qi

 

Follow Counterpoint Research
press(at)counterpointresearch.com

Related Posts

Counterpoint research is a young and fast growing research firm covering analysis of the tech industry. Coverage areas are connected devices, digital consumer goods, software & applications and other adjacent topics. We provide syndicated research reports as well as tailored. Our seminars and workshops for companies and institutions are popular and available on demand. Consulting and customized work on the above topics is provided for high precision projects.

Apple Snack Pack

PREMIUM

Understanding iPhone

Term of Use and Privacy Policy

Counterpoint Technology Market Research Limited

Registration

In order to access Counterpoint Technology Market Research Limited (Company or We hereafter) Web sites, you may be asked to complete a registration form. You are required to provide contact information which is used to enhance the user experience and determine whether you are a paid subscriber or not.
Personal Information When you register on we ask you for personal information. We use this information to provide you with the best advice and highest-quality service as well as with offers that we think are relevant to you. We may also contact you regarding a Web site problem or other customer service-related issues. We do not sell, share or rent personal information about you collected on Company Web sites.

How to unsubscribe and Termination

You may request to terminate your account or unsubscribe to any email subscriptions or mailing lists at any time. In accessing and using this Website, User agrees to comply with all applicable laws and agrees not to take any action that would compromise the security or viability of this Website. The Company may terminate User’s access to this Website at any time for any reason. The terms hereunder regarding Accuracy of Information and Third Party Rights shall survive termination.

Website Content and Copyright

This Website is the property of Counterpoint and is protected by international copyright law and conventions. We grant users the right to access and use the Website, so long as such use is for internal information purposes, and User does not alter, copy, disseminate, redistribute or republish any content or feature of this Website. User acknowledges that access to and use of this Website is subject to these TERMS OF USE and any expanded access or use must be approved in writing by the Company.
– Passwords are for user’s individual use
– Passwords may not be shared with others
– Users may not store documents in shared folders.
– Users may not redistribute documents to non-users unless otherwise stated in their contract terms.

Changes or Updates to the Website

The Company reserves the right to change, update or discontinue any aspect of this Website at any time without notice. Your continued use of the Website after any such change constitutes your agreement to these TERMS OF USE, as modified.
Accuracy of Information: While the information contained on this Website has been obtained from sources believed to be reliable, We disclaims all warranties as to the accuracy, completeness or adequacy of such information. User assumes sole responsibility for the use it makes of this Website to achieve his/her intended results.

Third Party Links: This Website may contain links to other third party websites, which are provided as additional resources for the convenience of Users. We do not endorse, sponsor or accept any responsibility for these third party websites, User agrees to direct any concerns relating to these third party websites to the relevant website administrator.

Cookies and Tracking

We may monitor how you use our Web sites. It is used solely for purposes of enabling us to provide you with a personalized Web site experience.
This data may also be used in the aggregate, to identify appropriate product offerings and subscription plans.
Cookies may be set in order to identify you and determine your access privileges. Cookies are simply identifiers. You have the ability to delete cookie files from your hard disk drive.