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Global TWS Market Forecast 2023-2026_Dec 2023

Overview:

The TWS market’s sales volume will increase by 1% YoY in 2023, but its revenue will decrease by 7% YoY. We expect the TWS market to keep growing till 2026 when the smartphone attach rate will reach 35%, while the average lifespan of a TWS device before replacement will be 1.5-1.8 years. We have revised the growth rates for the coming years from the previous forecast, backed by a slower recovery of consumer sentiment, low growth of Tier 1 brands and lack of innovation.

Table of Contents:

  • Key Assumptions
  • by Region
  • by Brand
  • Analyst contacts

Published Date: December 2023

Global TWS Hearables Market Tracker and Analysis: Q3 2023

Overview:

Global TWS sales decreased by 3% YoY in Q3 2023 to reach 81 million units, and revenue declined a lot YoY. Apple and Samsung will not release new models in H2 2023 due to which growth in the $100 and above TWS market will be sluggish in the absence of new features and models. The sub-$100 segment’s share increased by 8% YoY, and the segment occupies the highest share, accounting for the highest share since 2021. Growth in the Asia-Pacific region, especially the India TWS market, contributed in widening the gap between the sub-$100 segment and the $100 and above segment.

Excel report – Table of Contents:

  • Global TWS Hearables Market by Region
  • Global TWS Hearables Market by Brand
  • Global TWS Hearables Market by Model

PDF report – Table of Contents: 

  • Key Takeaways
  • Global TWS Hearables Market by Brand
  • Global TWS Hearables Market by Region
  • Global Top 10 Hit Models
  • Brand Share by Price Band
  • Major Region Landscape – North America/Europe/China/Asia Pacific
  • Q3 2023 Highlights

Number of Pages: 14

Published Date: November 2023

Global TWS Market Forecast 2023-2026 (September)

Overview:

The TWS market’s sales volume will grow by 2% YoY, but its revenue will decrease by 3% YoY in 2023. We expect the TWS market to keep growing till 2026 when the smartphone attach rate will be 36% while the average lifespan of a TWS device before replacement will be 1.5-1.8 years. We have revised the growth rates for the coming years from the previous forecast to factor in the slower recovery of consumer sentiment, low growth of Tier I brands, and lack of innovation which could attract sizable demand.

Table of Contents:

  • Key Assumptions
  • by Region
  • by Brand
  • Analyst contacts

Number of Pages: 5

Published Date: September 2023

Global TWS Hearables Market Tracker and Analysis: Q2 2023

Overview:

Global TWS sales in Q2 2023 decreased 8% YoY to 71.9 million units, and revenue decreased 6% YoY. The market did not show significant QoQ changes, like in the year-ago period. Although concerns over the uncertain and weaker macroeconomic landscape still lingered, there was demand for affordable TWS products. China’s TWS market showed signs of recovery from COVID-19 in Q2 2023, while the 618 e-commercial festival and promotions helped. Apple’s sales decreased 7% YoY due to the diminishing launch effect of the AirPods Pro 2. The brand continued to maintain its dominance in the TWS market with a 22% share, despite falling 1%p.

Excel report – Table of Contents: 

  • Global TWS Hearables Market by Region
  • Global TWS Hearables Market by Brand
  • Global TWS Hearables Market by Model

PDF report – Table of Contents: 

  • Key Takeaways
  • Global TWS Hearables Market by Brand
  • Global TWS Hearables Market by Region
  • Global Top 10 Hit Models
  • Brand Share by Price Band
  • Major Region Landscape – North America/Europe/China/Asia Pacific
  • Q2 2023 Highlights

Number of Pages (PDF): 14

Published Date: August 2023

Global TWS Hearables Manufacturing Ecosystem – H2 2022

Overview:

Outsourced manufacturing has been a significant feature of the wider consumer electronics industry for many years. The logic is that little value is added by having the production process conducted exclusively in-house. Today, some TWS manufacturers conduct all their own manufacturing, while Apple, does none at all. This report tracks trends in global smartwatch OEMs and outsourced manufacturing relationships,  key activities in the segment, drivers and future developments of the outsourced manufacturing sector, as well as observations on regional developments about smart hardware manufacturing in general. This report and tracker track the dynamic of the global TWS manufacturing situation in H2 2022.

Table of Contents:

  • Introduction
    • Definitions
    • Overview of ODM Model
    • Key Takeaways
  • Global TWS Market Review, H2 2022
    • Global Market Overview
    • Regional Shipments Overview
    • Global Market Share by Brand
    • Top 10 Hit Models
    • Global Market Share by Price Band
  • Global TWS ODM Market Analysis, H2 2022
    • TWS Wearables Supply Chain Mapping
    • TWS Outsourced Manufacturing Overview
    • TWS Outsourced Manufacturing Analysis
    • Key OEM-ODM Relationships
  • Forecasts for TWS Manufacturing
    • Forecast for TWS Outsourced Market
    • Growth and Risk Assumptions
    • Long-term Assumptions and Opportunities for ODM Market

Number of Pages: 31

Published Date: July 2023

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