Overview:
India TWS market ASP declined 18% in Q1 2024. We expect the market’s ASP to decline in 2024 due to the brand’s focus towards budget offerings, the rise of new affordable TWS brands, fast-growing local manufacturing, competitive festive sales and a slowdown of the premiumization trend. This report additionally includes an Open-Ear Buds Market Overview, a hearables Quick Commerce Market overview and the Developments & Trends happening in 2024.
Table of Contents:
- India Hearables Online Vs Offline Channel ASP Trends, Q1 2024
- Flipkart & Amazon Hearables Shipment Share by Brand, Q1 2024
- Flipkart and Amazon Exclusive models, Q1 2024
- Top Brands Channel Strategy by Retailers/Channel, Q1 2024
- Key Specification Trend by Price Band, Q1 2024
- Amazon & Flipkart Average Delivery Time Estimation
- Open-Ear Buds Market Overview and Outlook
- India Hearables Quick Commerce Market, Q1 2024
- Upcoming New Launches, 2024
- India Hearables Shipment and ASP Forecast (2024-2026)
- Hearables Developments and Trends in 2024
Number of pages: 19
Published Date: June 2024
Overview:
Global TWS sales in Q1 2024 reached 71 million units, flat YoY. Meanwhile, revenue declined 9% YoY during the quarter. North America experienced slight YoY growth, but the Asia Pacific ex-China region experienced YoY declines due to sluggish growth in the Indian market.
TWS market sales was flat YoY in Q1 2024 as the difficult market conditions were offset by strong demand from developed markets like NAM and Europe. A full-fledged market recovery can be expected starting Q3 2024 following Apple’s new product launch and as peak season begins in emerging markets. Growth rate will be back to almost 8%-9% in 2024 and 2025 as steady growth in demand is expected for a while in emerging regions.
Table of Contents:
- Key Assumptions
- by Region
- by Brand
- Analyst contacts
Number of Pages: 5
Published Date: June 2024
Overview:
This report compiles all our Wearables-related press releases and blogs published during Q1 2024. It provides you with data, insights and deeper look into what our analysts were thinking about during the quarter.
Table of Contents:
- Global XR (AR & VR Headsets) Market Share: Quarterly
- OnePlus Watch 2: Big Upgrades, Competitive Pricing
- Apple’s XR Investment Is An Insurance Policy
- Sony WF-1000XM5 Review: Epitome of Premium Sound with Compact, Lighter Design and Improved Battery Life
- XREAL Air 2 Pro First Impressions: Promising Entry-level XR Glasses
- India Smartwatch Market Sees Record Shipments in 2023 With 50% YoY Growth
- XR Gets Apple Vision Pro Boost, Market Set to Bounce Back in 2024
Number of Pages: 26
Published Date: May 2024
Overview
This report gives an overview of the manufacturing landscape with respect to TWS. It talks about the increase in domestic shipments, the major EMS players and how they have benefited from growth in OEMs push to make TWS in India. It further touches on the government incentives that have been relevant for giving this segment a boost along with a geographical distribution of the EMS production.
Table of Contents
- TWS Manufacturing Landscape in India
- Market Overview
- Major EMS Players
- State Wise Mapping and Government Incentives
- Appendix
Number of pages: 24
Published Date: March 2024
Overview:
The TWS market’s sales volume will increase by 1% YoY in 2023, but its revenue will decrease by 7% YoY. We expect the TWS market to keep growing till 2026 when the smartphone attach rate will reach 35%, while the average lifespan of a TWS device before replacement will be 1.5-1.8 years. We have revised the growth rates for the coming years from the previous forecast, backed by a slower recovery of consumer sentiment, low growth of Tier 1 brands and lack of innovation.
Table of Contents:
- Key Assumptions
- by Region
- by Brand
- Analyst contacts
Published Date: December 2023
Overview:
Global TWS sales decreased by 3% YoY in Q3 2023 to reach 81 million units, and revenue declined a lot YoY. Apple and Samsung will not release new models in H2 2023 due to which growth in the $100 and above TWS market will be sluggish in the absence of new features and models. The sub-$100 segment’s share increased by 8% YoY, and the segment occupies the highest share, accounting for the highest share since 2021. Growth in the Asia-Pacific region, especially the India TWS market, contributed in widening the gap between the sub-$100 segment and the $100 and above segment.
Excel report – Table of Contents:
- Global TWS Hearables Market by Region
- Global TWS Hearables Market by Brand
- Global TWS Hearables Market by Model
PDF report – Table of Contents:
- Key Takeaways
- Global TWS Hearables Market by Brand
- Global TWS Hearables Market by Region
- Global Top 10 Hit Models
- Brand Share by Price Band
- Major Region Landscape – North America/Europe/China/Asia Pacific
- Q3 2023 Highlights
Number of Pages: 14
Published Date: November 2023
Overview:
The TWS market’s sales volume will grow by 2% YoY, but its revenue will decrease by 3% YoY in 2023. We expect the TWS market to keep growing till 2026 when the smartphone attach rate will be 36% while the average lifespan of a TWS device before replacement will be 1.5-1.8 years. We have revised the growth rates for the coming years from the previous forecast to factor in the slower recovery of consumer sentiment, low growth of Tier I brands, and lack of innovation which could attract sizable demand.
Table of Contents:
- Key Assumptions
- by Region
- by Brand
- Analyst contacts
Number of Pages: 5
Published Date: September 2023
Overview:
Global TWS sales in Q2 2023 decreased 8% YoY to 71.9 million units, and revenue decreased 6% YoY. The market did not show significant QoQ changes, like in the year-ago period. Although concerns over the uncertain and weaker macroeconomic landscape still lingered, there was demand for affordable TWS products. China’s TWS market showed signs of recovery from COVID-19 in Q2 2023, while the 618 e-commercial festival and promotions helped. Apple’s sales decreased 7% YoY due to the diminishing launch effect of the AirPods Pro 2. The brand continued to maintain its dominance in the TWS market with a 22% share, despite falling 1%p.
Excel report – Table of Contents:
- Global TWS Hearables Market by Region
- Global TWS Hearables Market by Brand
- Global TWS Hearables Market by Model
PDF report – Table of Contents:
- Key Takeaways
- Global TWS Hearables Market by Brand
- Global TWS Hearables Market by Region
- Global Top 10 Hit Models
- Brand Share by Price Band
- Major Region Landscape – North America/Europe/China/Asia Pacific
- Q2 2023 Highlights
Number of Pages (PDF): 14
Published Date: August 2023
Overview:
Outsourced manufacturing has been a significant feature of the wider consumer electronics industry for many years. The logic is that little value is added by having the production process conducted exclusively in-house. Today, some TWS manufacturers conduct all their own manufacturing, while Apple, does none at all. This report tracks trends in global smartwatch OEMs and outsourced manufacturing relationships, key activities in the segment, drivers and future developments of the outsourced manufacturing sector, as well as observations on regional developments about smart hardware manufacturing in general. This report and tracker track the dynamic of the global TWS manufacturing situation in H2 2022.
Table of Contents:
- Introduction
- Definitions
- Overview of ODM Model
- Key Takeaways
- Global TWS Market Review, H2 2022
- Global Market Overview
- Regional Shipments Overview
- Global Market Share by Brand
- Top 10 Hit Models
- Global Market Share by Price Band
- Global TWS ODM Market Analysis, H2 2022
- TWS Wearables Supply Chain Mapping
- TWS Outsourced Manufacturing Overview
- TWS Outsourced Manufacturing Analysis
- Key OEM-ODM Relationships
- Forecasts for TWS Manufacturing
- Forecast for TWS Outsourced Market
- Growth and Risk Assumptions
- Long-term Assumptions and Opportunities for ODM Market
Number of Pages: 31
Published Date: July 2023
