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Global TWS Hearables Market Tracker and Analysis: Q2 2023

Overview:

Global TWS sales in Q2 2023 decreased 8% YoY to 71.9 million units, and revenue decreased 6% YoY. The market did not show significant QoQ changes, like in the year-ago period. Although concerns over the uncertain and weaker macroeconomic landscape still lingered, there was demand for affordable TWS products. China’s TWS market showed signs of recovery from COVID-19 in Q2 2023, while the 618 e-commercial festival and promotions helped. Apple’s sales decreased 7% YoY due to the diminishing launch effect of the AirPods Pro 2. The brand continued to maintain its dominance in the TWS market with a 22% share, despite falling 1%p.

Excel report – Table of Contents: 

  • Global TWS Hearables Market by Region
  • Global TWS Hearables Market by Brand
  • Global TWS Hearables Market by Model

PDF report – Table of Contents: 

  • Key Takeaways
  • Global TWS Hearables Market by Brand
  • Global TWS Hearables Market by Region
  • Global Top 10 Hit Models
  • Brand Share by Price Band
  • Major Region Landscape – North America/Europe/China/Asia Pacific
  • Q2 2023 Highlights

Number of Pages (PDF): 14

Published Date: August 2023

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