Mobile Handset Forecast by Region (Long Term) Nov 2023


Annual smartphone shipments are forecast to decline 5.3% to 1.16 billion units in 2023, the lowest in a decade, as macroeconomic headwinds and consumer weakness continue to pressure the sector across the year. After destocking efforts complete with relatively healthier inventory level by year-end, however, the 2024 smartphone market is projected to grow. This report provides the mobile handset/smartphone shipment forecast by region, brand, and 5G/non-5G for 2023-2027.

Table of Contents:

  • Track Changes – Smartphone
  • Assumptions
  • Pivot
  • Tech Pivot
  • Global
  • North America
  • Caribbean & Latin America
  • Middle East & Africa
  • Europe (Western Europe / Central & Eastern Europe)
  • Asia Pacific (China/India/Japan/Korea/AP Others)
  • Flatfile
  • Definitions

Published Date: November 2023

India Monthly Smartphone Market Analysis 2023 Sep


The India smartphone market declined 2% YoY but grew 37% MoM in Sep 2023 driven by the imminent Festive season preparation led by e-commerce platforms Amazon and Flipkart. Indian smartphone market ASP grew 7% YoY and reached $286 (Retail) in Sep 2023. The shipments in (>$650) price band have grown by 36% YoY while the shipments in $250-$400 price band have also grown significantly by 54%.

Samsung held a leading position with a 19% market share driven by Galaxy A14 5G and Galaxy A04e. The top five smartphone brands contributed 65% share in the overall shipments in Sep 2023. Chinese brands share accounted to 72% in Sep 2023 driven by vivo, realme Xiaomi, Oppo.

The online shipments share went up to 58% in Sep 2023, equaling the high of the same month the previous year. E-commerce platforms focused on stocking up the inventory for the major festive season sales while offline channel shipments took a back seat for the first time this year and declined by 3% YoY in Sep 2023.

This report tracks monthly India smartphone shipments by brand by model across different e-commerce channel platforms like Flipkart, Amazon,, Paytm, Snapdeal, and others. It also tracks 100+ model level specifications which gives an in-depth analysis of the Indian market by channel.


Table of Contents:

  • Market Overview
  • Key OEM Strategies
  • Pricing Analysis
  • New launches Analysis
  • Spec Analysis
  • Channel Analysis: E-commerce and Offline
  • Major OEM Promotions
  • Key Market Trends
  • Market Survey
  • Make in India

Number of pages: 110

Samsung Sees a Decrease in the Number of Countries It Once Dominated


This report analyzes the fluctuation in the number of countries where Samsung held the top-ranking position from its 2021 performance through 2023. Samsung’s leading position which showed growth from 2021 to 2022, is now anticipated to diminish this year. Notably, the rise of budget brands is challenging Samsung’s dominance in the emerging market. The report offers insights into which countries Samsung is poised to relinquish its top spot and shed light on brand dynamics.

Published Date: October 2023

Counterpoint Quarterly: Smartphone Q3 2023


This insightful report covers key trends in Smart Home Security Cameras, Cellular IoT Connections, AI-driven transformations, revenue dynamics, and emerging technologies. It offers concise, valuable insights for informed decision-making across diverse industries.

Table of Contents:

  • OPPO Find N3 Flip Review: Big Camera System Upgrade, Alert Slider and More
  • OOPPO Group in Tough Battle to Defend its Italian Bastion
  • Longer Waits This Year for Buyers of iPhone 15 Base and Pro Max
  • Saudi Arabia Smartphone Shipments Grow 35% YoY in Q2 2023 on Strong Ramadan Sales
  • Nearly 500 Brands Exited Smartphone Market During 2017-2023
  • Global Foldable Smartphone Shipments Up 10% YoY in Q2 2023, Set for Substantial Growth in 2024
  • First Price Increase of iPhone 15 Pro Max Since 2019: Apple Incentivizing Older Base to Upgrade
  • Apple Vision Pro: A Trillion-dollar Insurance Policy
  • Fairphone’s Path to the Top of the Sustainability Pyramid
  • iPhone 15 Series With USB-C Unveiled; Pro Models Get Titanium Body, A17 Pro SoC, 5x Optical Zoom Camera
  • HONOR Makes Foldable Magic at IFA 2023 With Magic V2, V Purse Smartphones
  • iPhone 14 Pro Long-term Review: Solid Performance, Great Cameras, Battery Life Make it Best Pro Yet
  • Global Smartphone Application Processor (AP) Market Share: By Quarter
  • 4G Smartphones Dominate Mexico’s Q2 2023 Bestsellers List
  • MEA Smartphone Shipments Rebound in Q2 2023 on Better Macroeconomic Environment
  • Infographic: Q2-2023 | Smartphones | Mobile Market Monitor
  • Transsion Updates Q2 2023: Expansion, Premiumization Drive Transsion’s Record Quarter
  • Europe’s Q2 2023 Smartphone Shipments Hit 11-year Low
  • Low Upgrade Rates, Strong Cable Performance Highlight US Q2 2023 Wireless Landscape
  • iOS vs Android Quarterly Market Share
  • LATAM Q2 2023 Smartphone Shipments Fall 15.6% YoY Hurt by Regional Economic Crisis
  • US Feature Phone Market Stages Comeback as Gen Z, Millennials Advocate Digital Detox
  • Apple iPhone Market Share: 2007 to 2023
  • Apple iPhone Shipments Market Share: 2007 to 2023
  • 2023 Global Smartphone Shipments to Hit Decade Low As Apple Inches Closer to Top Spot
  • Global Smartphone Shipments Market Data (Q3 2021 – Q2 2023)
  • China Smartphone Shipments Market Data (Q1 2022 – Q2 2023)
  • US Smartphone Shipments Market Data (Q1 2022 – Q2 2023)
  • India Smartphone Shipments Market Data (Q1 2022 – Q2 2023)
  • India Mobile Phone Cumulative Production Crosses 2 Billion Units Under ‘Make in India’ Initiative
  • Indonesia’s Q2 2023 Smartphone Shipments Drop 10%; OPPO Recaptures Top Spot
  • Philippines Smartphone Shipments Decline 20% YoY in Q2 2023; Xiaomi Rises to Third Spot
  • Under-30 South Korea Survey: 85% Bought Android as First Phone; Now 53% on iOS
  • India Premium Smartphone Segment Grows 112% YoY in Q2 2023; India Now Among Apple’s Top 5 Markets
  • US Smartphone Shipments Fall 24% YoY in Q2 2023 on Lower Upgrade Rates
  • China Sees Lowest Q2 Smartphone Sales Since 2014; vivo, OPPO, Apple Lead
  • Global Foldable Smartphone Shipments to Cross 100 Million by 2027
  • Global Smartphone Market Declines for Eighth Straight Quarter; Premium Segment Growth a Silver Lining
  • Samsung Sustainability Report: Good Progress Made, a Bit More Needed
  • Colombia Telecom Meet Focuses on Digital Divide, 5G Launch
  • Global Foldable Smartphone Market Continues to Expand, Underpinned by China
  • China Smartphone Sales Declined 8% YoY During 618 Period in 2023
  • Infographic: Q1-2023 | Smartphones | Mobile Market Monitor
  • Saudi Arabia Smartphone Shipments Grow 26% YoY in Q1 2023, Buck Trend

Number of Pages: 114

Published Date: October 2023

India Smartphone Festive Sales First Week Analysis, 2023

Overview: According to our early estimates, India smartphone sales grew 8% YoY in terms of volumes and 25% YoY in terms of value during first week of festive sales. The growth was aided by strong demand for premium and 5G smartphones across all online platforms which were offering lucrative offers on these devices. Apple witnessed significant growth as iPhones sales crossed 1.5 million during the first week of festive sale for first time.

Number of Pages: 2

Published Date: October 2023

Smartphone Intelligence Tracker, September 2023


Counterpoint’s monthly Smartphone Intelligence Tracker gives the Counterpoint perspective on a curated collection of recent news and other articles that have made an impact on the smartphone ecosystem (OEMs, app ecosystem, policy, and more). It gives readers an idea of the current state of affairs in the sector and potential ramifications, helping connect the dots.

The September edition analyses key developments within the smartphone ecosystem from 22nd August 2023 to 21st September 2023. It also covers the list of key smartphone launches during the period.

Some of the developments from this edition, where our analysts give their points of view include:

  • Apple to Provide iPhone 12 Software Update in France to Settle Radiation Row
  • Finnish Mobile Carriers Suspend Xiaomi Sales Over Presence in Russia
  • Google Begins Work on QR Code-based eSIM Transfer
  • Xiaomi Supplier to Open Factory Near Delhi for Producing Smartphones
  • Samsung Display to Supply Lion’s Share of iPhone 15 Panels
  • Pakistan government to launch interest-free service to get mobile phones on installments
  • iPhone Maker Foxconn Aims to Double India Investment, Employment
  • OPPO A2 Pro Debuts in China with Free Battery Replacement Program

Additionally, the Smartphone Intelligence Tracker carries a teaser of one of Counterpoint’s latest research reports. In the September edition, a report titled, ‘Understanding the Purchase Journey of Recently Smartphone Buyers Opting for Financing, has been featured. 

Published date: 26th September 2023

Infographic: Global Refurbished Smartphone Market | 2021


  • The global refurbished smartphone market grew 15% YoY in 2021. The LATAM and India markets registered the highest growth.
  • All ecosystem players focused on increasing supply to meet demand.
  • Apple led with more than 40% share in the global market. Samsung was a distant second but growing in volume.
  • Chinese brands saw a growth spurt in select markets like China and India.
  • Refurbished models are increasingly being sold through carriers in mature markets. However, retail channels are growing in most key countries.

Table of Contents:

  • Global Refurbished Smartphone Market: 2016 to 2021
  • Global Refurbished Smartphone Market Share, 2021
  • Retail Sales Growing Much Faster Than Carriers, Operators

Number of Pages: 1

Published Date: May 2022

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