India Quarterly Handset Outlook – February 2024


India’s smartphone shipments remained flat at 151.8  million units in 2023. The market’s performance in Q4 was better than our expectations and the market ended up shipping 39 million units registering 24% YoY growth. Growth in premium segment, 5G upgrades and better than expected festive season aided this growth. As per our latest forecast, the last quarter (October-December) exited the market with healthy inventory levels compared to last year, setting the right tone for growth for next year.  We believe the market will grow by 6% YoY next year driven by premiumization, diffusion of 5G in lower price bands and better macroeconomic conditions.

We believe India smartphone market will be on growth trajectory this year and will experience 6% YoY growth. Consumer sentiments are improving and we expect Government to infuse money in economy due to elections this year. Also 2021 was record breaking year for India smartphone market which led to significant growth in install base as well which we believe will be due for upgrade this year.

In this report you will find India smartphone shipments forecast by:

  • India handset brand wise volumes  till 2025
  • India Smartphone brand wise volumes till 2025
  • India Feature phone brand wise volumes till 2025
  • India Smartphone Volume By Tech (4G and 5G split)
  • India Smartphone volume By Price-Band
  • India smartphone volume By Channel (Online & Offline)

Publication Date: March, 2024

MEA Smartphone Market Report, Q4 2023


MEA smartphone shipments increased 30% YoY and 9% QoQ in Q4 2023. The MEA market continues to outperform all other regions during the quarter, due to an improvement in consumer sentiments, decreasing inflation and stabilizing local currencies. Vendors capitalized on better fundamentals and successfully executed multiple sales events and hefty discounts towards the end of the year.

Table of Contents:

  • Macroeconomic Overview
  • Market Overview
  • The MEA Smartphone Market’s Competitive Landscape
  • 5G Analysis
  • OEM Analysis
  • Country Level Analysis
  • Forecast
  • Key Takeaways

Number of Pages: 54

Published Date: March 2024

Counterpoint Quarterly: Automotive Q4 2023


This report compiles all our automotive-related press releases and blogs published during Q4 2023.  It provides you with data, insights, and a deeper look into what our analysts were thinking about during the quarter. 

Table of Contents:

  • Global BEV Sales: China Players Surge Ahead, Despite Roadblocks
  • Global Passenger Electric Vehicle Market Share, Q4 2021 – Q3 2023
  • HERE Directions 2023: UniMap Powering New Era of Location Experiences Enabling Deeper Partner & Customer Relationships
  • Automotive USA 2023: Day 1 Highlights and Industry Insights
  • All Charged Up: EV Battery Sales Soar 54% YoY in H1, CATL Leads
  • SoftBank’s Investment to Drive Mapbox’s AI-based Map, Location Services
  • Japan Advances Into EV Market Slowly but Surely as Domestic OEMs Join Late

Number of Pages: 28

Published Date: January 2024

Counterpoint Quarterly: Smartphone Q4 2023


This report compiles all our smartphone-related press releases and blogs published during Q4 2023.  It provides you with data, insights and deeper look into what our analysts were thinking about during the quarter. 

Table of Contents:

  • Infographic: Q3-2023 | Smartphones | Mobile Market Monitor
  • Premiumization, Technological Advances Drive Growth in Global Wireless Charging Smartphone Market
  • TECNO’s Premiumization and Regional Expansion Drives Transsion’s Best Quarter Ever
  • 2023 Global Smartphone Shipments to Hit Lowest Level in Almost a Decade
  • South Africa’s Smartphone Market Grows 73% YoY in Q3 2023 to Reach Highest Since 2021
  • Singles Day Growth Boosts Odds of China Market Smartphone Recovery in Q4 2023
  • Samsung Smartphones to Dominate 42 Countries in 2023 vs 46 in 2022
  • Nearly Two-thirds of High-end Smartphone Users in China are Open to Foldables: Survey
  • Colombia’s Smartphone Shipment Down 13% YoY in Year’s Best Quarter
  • October Global Smartphone Sales Break Two-Year Losing Streak, Path Set for Gradual Recovery
  • MEA Smartphone Shipments Grow Fastest Among All Regions in Q3
  • Europe Smartphone Shipments Decline 11% YoY in Q3 2023, Recovery Looks Distant
  • Bangladesh Smartphone Shipments May See Highest-ever Annual Decline in 2023, Modest Growth Expected in 2024
  • Canada Smartphone Sales Down 4% YoY as Consumers Tighten Purse Strings Amid Tough Macroeconomic Environment
  • LATAM Smartphone Shipments Swing to Double-digit Growth in Q3 2023 to End Four-Quarter Decline Streak
  • Latest China Weekly Smartphone Sales Signals Market Recovery, Huawei Rally
  • Premium Segment Bucks Overall Global Smartphone Market’s Trend in Q3 2023, Records Highest Q3 Volumes Share Ever
  • MediaTek Strengthens Premium Push With Gen AI Capabilities
  • TECNO, Infinix, Apple Fastest-growing Smartphone Brands in Southeast Asia
  • BoM Analysis: iPhone 15 Pro Max Costs $37.7 More Than iPhone 14 Pro Max
  • Xiaomi’s New Smartphones, OS Back ‘Human X Car X Home’ Strategy
  • Qualcomm Guides Recovery in Handset Market, Channel Inventory Improving
  • Podcast #71: Key Takeaways from Qualcomm Snapdragon Summit 2023
  • Apple Records its Highest-Ever Sep-Q3 iPhone Revenue and Revenue Share
  • Qualcomm Snapdragon X Elite Unveiled: ARM-based SoC for Windows-powered AI PCs
  • US Smartphone Shipments Decline 19% YoY in Q3 2023 as More Americans Delay Smartphone Upgrade
  • MediaTek’s Q3 2023 Revenue Up 9% QoQ as Inventory Levels Normalize
  • Mobile Operators to Invest Over $30 Billion in Open RAN Networks by 2030
  • Apple Sees Highest Ever Smartphone Shipments in India in Q3 2023; Market Records Flat YoY Growth
  • Qualcomm Snapdragon 8 Gen 3 Unveiled: On-Device Generative AI Takes Center Stage
  • Q3 2023 China Smartphone Sales Fall 3% Signaling Recovery Getting Closer
  • Global Smartphone CIS Shipments Fall 14% YoY in H1, to Reach 4.2 Bn Units in 2023
  • OnePlus Launches Its First Book-type Foldable – The OnePlus Open
  • Early Look iPhone Numbers Show Waning China vs Vibrant US
  • Global Smartphone Market Reaches its Lowest Q3 Levels in a Decade; Apple’s Share at 16%
  • OPPO Find N3 Boasts Flagship-level Specs, Productive Software Features
  • Software Announcements Take Center Stage at Google Pixel 8 Series Launch Event
  • 3GPP 5G NTN Standards Set To Dramatically Boost Mobile Satellite Addressable Market
  • Smartphone ODM Shipments Decline Only 6% YoY in H1 Amid Overall Market’s 12% YoY Fall


Number of Pages: 116

Published Date: January 2024

India Monthly Smartphone Market Analysis 2023 Nov


India smartphone market grew by 30% YoY in Nov-23, propelled by an extended festive season sale during Diwali. Additionally, this month marked the end of festive season sales in India. Indian smartphone market ASP grew just 1% YoY and reached $281 (Retail) in Nov 2023, there was a dip in ASP of smartphones as the shipments reduced post the festive season sale period.

The top five smartphone brands contributed 71% share in the overall shipments during the month. E-commerce platforms’ share in the Indian smartphone market reduced drastically with the end of the festive sale; the online share was reduced to less than 40% in Nov 2023. Xiaomi emerged as the top player on the online channel, capturing almost a quarter of the share during the month.

Table of Contents:

  • Market Overview
  • Key OEM Strategies
  • Pricing Analysis
  • New launches Analysis
  • Spec Analysis
  • Channel Analysis: E-commerce and Offline
  • Major OEM Promotions
  • Key Market Trends
  • Market Survey
  • Make in India

Number of pages: 107

Publishing Date: January 2024

Global Foldable Smartphone Market Forecast Q3 2023


The global foldable shipments are forecasted to continue the uprising trends to reach 16 m units in 2023, showing 26.8% YoY.
This growth trend is expected to grow further in 2024 for the following reasons:

  1. The expected recovery of the global smartphone market in 2024.
  2. Continued growth of the Chinese foldable market.
  3. Accelerated competition among foldable products in the global foldable market.
  4. New launches of entry-level foldable products.

Table of Contents:

  • Assumptions
  • Foldable Shipment Forecast by OEMs
  • Foldable Model-level Forecast (+1 year)

Published Date: December 2023

India Monthly Smartphone Market Analysis 2023 Oct


The India smartphone market grew 17% YoY but declined 12% MoM in Oct 2023 driven by the festive season sale on both online and offline channel which lasted till the end of the month and extending into November. Indian smartphone market ASP grew just 19% YoY and reached $320(Retail) in Oct 2023 as shipments in $650 and above price band have grown by 88% YoY while the shipments in $250-$400 price band have also grown by 98% YoY.

The top five smartphone brands contributed 71% share in the overall shipments in Oct 2023. The online shipments share remained 49% in Oct 2023 as well, since the online festive sale dominated the market while, The offline channel shipments were up by 23% YoY in Oct 2023 as the consumer footfall in the retail stores also increased.

This report tracks monthly India smartphone shipments by brand by model across different e-commerce channel platforms like Flipkart, Amazon,, Paytm, Snapdeal and others. It also tracks 100+ model level specifications which gives an in-depth analysis of the Indian market by channel.

Table of Contents:

  • Market Overview
  • Key OEM Strategies
  • Pricing Analysis
  • New launches Analysis
  • Spec Analysis
  • Channel Analysis: E-commerce and Offline
  • Major OEM Promotions
  • Key Market Trends
  • Market Survey
  • Make in India

Number of pages: 110

Published Date: December 2023

Counterpoint Sustainability Profile – Apple H2 2023


Sustainability has become a vital part of a smartphone manufacturer’s business model. This is the third in a series of reports that asses the sustainability and circularity credentials of smartphone OEMs, this time focussing on Apple.

In this report, we look into how Apple has upped its sustainability credentials, and where it still needs to improve to become a sustainability leader.

Table of Contents:

  • Executive summary
  • Smartphone circularity summary for Apple
  • Sustainability vision
  • Design, use and end of life
  • Outlook
  • SWOT analysis
  • Conclusion

Number of Page: 12

Published Date: December 2023

Mobile Handset Forecast by Region (Long Term) Nov 2023


Annual smartphone shipments are forecast to decline 5.3% to 1.16 billion units in 2023, the lowest in a decade, as macroeconomic headwinds and consumer weakness continue to pressure the sector across the year. After destocking efforts complete with relatively healthier inventory level by year-end, however, the 2024 smartphone market is projected to grow. This report provides the mobile handset/smartphone shipment forecast by region, brand, and 5G/non-5G for 2023-2027.

Table of Contents:

  • Track Changes – Smartphone
  • Assumptions
  • Pivot
  • Tech Pivot
  • Global
  • North America
  • Caribbean & Latin America
  • Middle East & Africa
  • Europe (Western Europe / Central & Eastern Europe)
  • Asia Pacific (China/India/Japan/Korea/AP Others)
  • Flatfile
  • Definitions

Published Date: November 2023

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