Overview:
India smartphone market grew by 30% YoY in Nov-23, propelled by an extended festive season sale during Diwali. Additionally, this month marked the end of festive season sales in India. Indian smartphone market ASP grew just 1% YoY and reached $281 (Retail) in Nov 2023, there was a dip in ASP of smartphones as the shipments reduced post the festive season sale period.
The top five smartphone brands contributed 71% share in the overall shipments during the month. E-commerce platforms’ share in the Indian smartphone market reduced drastically with the end of the festive sale; the online share was reduced to less than 40% in Nov 2023. Xiaomi emerged as the top player on the online channel, capturing almost a quarter of the share during the month.
Table of Contents:
- Market Overview
- Key OEM Strategies
- Pricing Analysis
- New launches Analysis
- Spec Analysis
- Channel Analysis: E-commerce and Offline
- Major OEM Promotions
- Key Market Trends
- Market Survey
- Make in India
Number of pages: 107
Publishing Date: January 2024