Overview:

The latest Consumer Lens study focuses on USA smartwatch consumers. The analysis uncovers the factors influencing the smartwatch purchasing decisions with a key understanding of consumer interest in Apple Watch features. The report further dives into demographic breakouts including age, income, and occupation to better understand potential smartwatch customers.

Table of Contents: 

• Key reasons for buying a smartwatch
• Most preferred brand for the next smartwatch purchase
• Factors influencing next Apple Watch purchase decision
• Apple Watch model preferences of potential buyers
• Consumer Interest in Apple Watch Series 4 features

Author: Pavel Naiya