Samsung J Series Captures Six out of the Top Ten Best-Selling Model Spots in LATAM

According to the latest research from Counterpoint’s Market Pulse Q1 2018, Samsung J2 prime was the best-selling model in the LATAM region. Samsung’s success is completely dependent on the affordable J series, as LATAM is a price sensitive market. All other series are considered too pricey for mass consumers in the region.

Motorola captured three positions due to its affordable C series and E series. As LATAM is an operator dominated market, Motorola’s success is dependent on good relationships with operators and affordable phones which cater to the needs of the market.

LATAM Smartphone Model Sales Market Share % Q1 2018

  • Around 80% of the total smartphone market falls in the less than 200 USD price band. Samsung dominates 2/5th of the market in this price band and this clearly shows its domination in the market with 36.7% share in Q1 2018 .
  • Samsung’s bestselling models accounts for 27% of the total smartphone market.
  • Samsung’s J2 Prime was by far, the top-selling model in LATAM during the last 10 months.
  • Motorola had a 10% share in the <199 USD price band, mainly due to its C series.
  • Average Selling Price (ASP) of the top ten best sellers is below 220 USD.

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