Samsung Galaxy S10 Sales are 16% Higher Than Last Year’s Galaxy S9 Series During its First Week in the US

Counterpoint’s weekly smartphone tracker reveals first week sales of Samsung S10 series is better than its predecessor.

The S10 Plus is the bestseller taking 50% of the series but the addition of the S10e is giving the series the additional boost.

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April 17, 2019

Samsung’s Galaxy S10 series had a successful debut in the US, according to Counterpoint’s new weekly US smartphone model tracker. The new S10 series sold 16% more in the first week of its sales compared to last year’s sales of the Galaxy S9 series. This is a comparison of sales in the US between March 8th to 14th in 2019 with March 16th to 22nd in 2018.

The S10 series consists of three phones this year – S10 Plus, S10 and S10e. Sales of the S10 Plus is the highest among the three and accounts for 50% of volumes of the series. The S10e is selling the least out of the three. However, it is the additional S10e volumes that helped Samsung get the gains compared to the S9 series sales. Our data reveals that the combined sales of the S10 Plus and the S10 are similar to that of the S9 Plus and the S9.

Jeff Fieldhack, Research Director at Counterpoint Research commented, “The US is a key market for Samsung as this is where the majority of its premium smartphones are sold. The S10e is not cannibalizing older models like the S8 or the S9. It is actually helping Samsung gain share.”

Monthly US Smartphone Market Share: Feb 2018 to Feb 2019

Apple Samsung ChartWith the new S10 series Samsung may reclaim the top spot in the US market for the first time since June 2017.

Tom Kang, Research Director at Counterpoint Research said, “In our next March US smartphone churn report we will be able to see whether the S10 triggered Apple users to switch to Android or it was just an upgrade from existing Samsung S7 or S8 users to the S10.”

Counterpoint Research predicts the S10 series to be on track to ship 40 million units in 2019 as it faces less competition than last year. Also, initial sales are stronger than that of the S9 and the S8 series.


Counterpoint Technology Market Research is a global research firm specializing in detailed industry analysis of the TMT sectors. It services major technology firms and financial firms with a mix of monthly reports, customized projects and detailed analysis of the mobile and technology markets. Its key analysts are experts in the industry with an average tenure of over 15 years in high tech industries.

Analyst Contacts:

Jeff Fieldhack

+1 858 603 2703

Tom Kang

+82 2 553 4813

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