Overview:
The annual smartphone market shrank 4.4% YoY in 2023, as the macroeconomics headwinds and consumer weakness continued to pressure the industry thought the year. The overall smartphone ASP is expected to increase by 8% YoY in 2024. The uptrend will continue, backed by a better product mix toward higher-end smartphones on top of the 5G spread during the forecast period. In 2024, we expect that most top OEMs will integrate GenAI features into smartphones. GenAI smartphones will require an increased BoM, especially in memory. This report provides the smartphone shipment and ASP forecast by region, brand, and 5G/non-5G for 2023-2027.
Table of Contents:
- Assumptions
- Pivot
- Global
- North America
- Caribbean & Latin America
- Middle East & Africa
- Europe (Western Europe / Central & Eastern Europe)
- Asia Pacific (China/India/Japan/Korea/AP Others)
- Flatfile
- Definitions
Published Date: Feb 2024