LG Electronics (LG) is kicking off the Explorer Project with a 30-second invitation video hinting at the first smartphone under this new lineup. Explorer Project is both an initiative and a category and will include devices that deliver distinctive and yet unexplored usability experiences, a strategy that tackles uncharted territory in the industry. Details of the Explorer Project will be officially announced September 14 at 10:00 (EDT) on LG Mobile’s official YouTube channel and Facebook page.
(September 2, LG Newsroom)
Ankit Malhotra's key takeaways:
- LG seems to have already confirmed the LG Wing as its first Explorer Project device.
- Apart from a few foldables, form factors and designs for the last few years have needed innovation and excitement.
- Kudos to LG for formalizing their ambitions with this initiative. It will be interesting to see how successful they are in incubating features which trickle down to their Universal Line products.