Overview:
India’s neckband shipments grew 71% QoQ and remained almost flat YoY in Q3 2023. The growth was primarily driven by demand for low-priced models, seasonal sales events like Flipkart Big Saving Days, Amazon Prime Days, Amazon Freedom Festival Sale, brand-owned celebrations, and offline events. The top 10 neckband models captured 44% of the total shipments, where boAt captured 4 spots in the Top 10 models list. In this report, we have analyzed this market in detail covering brand strategy, price band analysis, market drivers along with forecasts.
Table of Contents:
- India Neckband Shipment Analysis by Quarter
- India Neckband Shipment Analysis by Brands
- New Entrants by Quarter
- India Neckband Shipment Share by Price Band
- India Neckband Price Band Share by Brand (Q3 2023)
- India Neckband Shipment Share by Brand Origin
- India Neckband Shipment Share by Top 10 Models
- India Neckband ASP Trend by Brands
- India Neckband Local Manufacturing Trend by Quarter
- India Neckband Forecast (2022-2025)
- India Neckband Market by Channel Split (Online/Offline)
- Key OEM Strategies
- Promotion Analysis Q3 2023
Number of Pages: 24
Publishing date: December 2023