Overview:
India’s smartphone market declined by 25% YoY in Feb 2023 owing to slower demand post Republic day sale. Also, OEMs are focussing on clearing out existing inventory instead of filling in channels with new models inventory.
Ultra-premium segment (> $650) grows by 81% YoY in Feb 2023 driven by premium models of Apple, Samsung, and OnePlus. The $400-$650 price band captured 6% of the market in Feb 2023. OnePlus became top brand in this price segment and its share increased to 43%, with more contribution from newly launched 11R.
The online market stood at 42% in Feb 2022 with Flipkart as the best online platform. As predicted earlier, we are witnessing offline channels share increasing driven by increasing focus of brands on offline expansion. Poco also entered offline space in Feb 2023.
This report tracks monthly India smartphone shipments by brand by model across different e-commerce channel platforms like Flipkart, Amazon, Mi.com, Paytm, Snapdeal and others. It also tracks 100+ model level specifications which gives an in-depth analysis of the Indian market by channel.
Table of Contents:
- Market Overview
- Key OEM Strategies
- Pricing Analysis
- New launches Analysis
- Spec Analysis
- Channel Analysis: E-commerce and Offline
- Major OEM Promotions
- Key Market Trends
- Market Survey
- Make in India
Number of pages: 107
Published Date: April 2023