Overview:
In-vehicle connectivity had earlier been an afterthought for emerging markets such as India, both from the supply as well as the demand side. However, with the rising adoption of electric vehicles (EVs), spread of 4G and 5G networks, race to differentiate in the premium segment and growing consumer awareness, auto OEMs are embedding high-speed connectivity services and experiences in their cars.
India’s connected car sales almost doubled in 2022 with around one in four cars having in-built cellular connectivity and services to enhance in-vehicle digital experiences. The objective of this research note is to provide insights into the dynamics of the connected car market in India, including the factors driving its growth. Additionally, it will outline the top ten connected car models in India in terms of sales and their unique features.
Number of Pages: 4
Published Date: May 2023