Overview:
The global smartwatch market continued to contract in Q1 2023, with total shipments falling 1.5% YoY, following an 8% YoY decline in Q4 2022. The market share of Basic smartwatches significantly increased to 34% from 23% driven by rapid growth in the Indian market. Amid the global slowdown in overall smartwatch shipment volumes, affordable products that offer a certain level of performance have generated substantial demand based on their price accessibility. Indian brand Fire-Boltt surpassed Samsung for the first time and reached the second position in the global market. Its shipments increased about 3x compared to the previous year.
Table of Contents:
- Smartwatch Shipments Trends
- By Device Type
- By OEM
- By Region
- By Price Band
- Smartwatch Spec Analysis
- Operating System
- Chipset
- Display Type
- Major OEM Trends: Apple, Samsung
- Market Intelligence Tracker
Number of Pages: 27
Published Date: May 2023