Facebook has invested in Indonesian ride-hailing and food delivery company, Gojek… “This investment will support Facebook and Gojek’s shared goal of empowering businesses and driving financial inclusion across the archipelago,” Matt Idema, WhatsApp’s chief operating officer, said in the blog post. “WhatsApp helps small businesses communicate with customers and make sales, and together with Gojek, we believe we can bring millions of people into Indonesia’s growing digital economy,” Idema said.
(CNBC, June 2)
- Clearly an important investment in a strategic market for both companies and underscores FB’s e-commerce ambitions.
- Many businesses already rely on WhatApp, and a Gojek partnership would strengthen customer relationships further.
- This boosts Gojek’s super app ambitions, and could help it scale regionally.
- PayPal partnership brings additional options for Gojek, while the payments company can leverage on Gojek’s reach to scale in Indonesia.