Overview:
Canada smartphone sales are expected to decline this year. The cut to international students, the housing crisis, increased carbon tax are a few ways in which the average Canadian will feel the impact on their disposable income.
Carriers have made adaptations to this changing market like BYOD promotions, bundling broadband and mobility to try to mitigate the high churn that has been seen within carriers and introducing new cost-effective devices that are exclusive in prepaid channels.
This report highlights the key changes in 2024 that will motivate the decline in smartphone sales in 2024 and what is expected to be seen in the market for the rest of 2024.
Table of Contents:
- Executive summary
- The status of the Canadian smartphone market
- Government policies throw a wrench in smartphone sales for 2024
- Secondary and unlocked market expected to see an uptick
- Market dynamics are adapting to the economic pressures
Number of Pages: 5
Publication Date: May 2024