Overview:
This report analyses the corporate strategy, business performance and consumer demographics of BBK and its direct and indirect subsidiaries: vivo, OPPO, Oneplus, Imoo and Realme. It also emphasizes the BBK handset performance indicator and brand comparison.
Table of Contents:
- Corporate strategy
- Overview
- Corporate mission and philosophy
- Key strategies
- OPPO – OnePlus – Realme relationship
- Brands global expansion plans and availability
- Key marketing and promotional strategies
- Business operations
- Imoo profile
- BBK handset shipments by brand
- BBK handset performance indicator and comparison
- Key takeaways
- OPPO vs. vivo – The competitiveness is real
- OnePlus – A different approach
- BBK – Strategy throughs brands and sub-brands
Number of Pages: 39
Author: Satyajit Sinha
Published Date: November 2018