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Global TWS Market Forecast 2024-2027, June 2024

Overview:

Global TWS sales in Q1 2024 reached 71 million units, flat YoY. Meanwhile, revenue declined 9% YoY during the quarter. North America experienced slight YoY growth, but the Asia Pacific ex-China region experienced YoY declines due to sluggish growth in the Indian market.

TWS market sales was flat YoY in Q1 2024 as the difficult market conditions were offset by strong demand from developed markets like NAM and Europe. A full-fledged market recovery can be expected starting Q3 2024 following Apple’s new product launch and as peak season begins in emerging markets. Growth rate will be back to almost 8%-9% in 2024 and 2025 as steady growth in demand is expected for a while in emerging regions.

Table of Contents:

  • Key Assumptions
  • by Region
  • by Brand
  • Analyst contacts

Number of Pages: 5

Published Date: June 2024

India TWS Q1 2024 Market Analysis

Overview:

India’s True Wireless Stereo (TWS) earbuds shipments grew 38% YoY in Q1 2024, according to the latest research from Counterpoint’s IoT Service. The growth in TWS devices is attributed to their ease of use and wide range of affordable options. Consumers increasingly use these devices for various activities such as commuting, working, exercising, and gaming due to their evolving use cases. The rapid shift towards domestic manufacturing, competitive offers, and enhancements in design and sound quality have accelerated the adoption of this technology.

Table of Contents:

  • India TWS Shipment Analysis by Quarter
  • India TWS Shipment Analysis by Brands
  • New Entrants by Quarter
  • India TWS Shipment Share by Price Band
  • India TWS Price Band Share by Brand (Q1 2024)
  • India TWS Shipment Share by Brand Origin
  • India TWS Shipment Share by Top 10 Models
  • India TWS ASP Trend by Brands
  • India TWS Local Manufacturing Trend by Quarter
  • India TWS Forecast (2023-2026)
  • India TWS Market by Channel Split (Online/Offline)
  • Key OEM Strategies
  • Promotion Analysis Q1 2024

Number of Pages: 23

Publishing date: June 2024

India Smartwatch Shipment by Model Tracker, Q1 2024

Overview:

India smartwatch market remained flat in in Q1 2024, Fire-Boltt led the market with 28% market share and followed by Noise and boAt. The top three players declined dropping their combined market share from 77% to 66% YoY in Q1 2024. Fastrack (along with Titan) and BeatXP registered higher growth and captured further market share. The ASP declined by 16% YoY as competition intensified in the entry-level segment.

Table of Contents:

  • Pivot
  • Flatfile
  • Model
  • Shipment
  • Retail ASP
  • Online Units
  • Offline Units
  • Flipkart Units
  • Amazon Units
  • Mi.com Units
  • Other Online Units
  • Retail Price band
  • Total Market Value (In million)
  • Online Market Value (In million)
  • Offline Market Value (In million)
  • Specs (40+)

Published Date: June 2024

Global Smartwatch Market Analysis (Custom Report) – Q1 2024

Overview:

Global smartwatch shipments declined by 2% YoY. This decline seemed to be due to a slowdown in the growth of the basic smartwatch market. Besides, the HLOS smartwatch market, represented by the Apple Watch and Samsung Galaxy Watch, also contributed to this trend. Apple’s Q1 2024 shipments tumbled 20% YoY, facing decline in all major markets. Huawei experienced a remarkable 48%YoYincrease in shipments.

Table of Contents:

  • Smartwatch Shipments Trends
    • By Device Type
    • By OEM
    • By Region
    • By Price Band
  • Smartwatch Spec Analysis
    • Operating System
    • Chipset
    • Display Type
  • Smartwatch Latest Trends
  • Smartwatch Chipset Market Analysis
  • Smartwatch Market Forecast

Number of Pages: 47

Published Date: June 2024

Smartwatch Shipment Forecast by Brand Region, May 2024

Overview:

Global smartwatch shipments fell by 2% YoY. This decline is mainly due to a slowdown in the growth of the basic smartwatch market, which had been growing steadily thanks to the rise of local Indian brands. Besides, the HLOS smartwatch market, represented by the Apple Watch and Samsung Galaxy Watch, was also sluggish in finding new growth engines. The launch of a new model with a non-invasive blood glucose level check feature that the market is looking forward to is being delayed for technical and regulatory reasons.

One of the most noteworthy recent trends is that the growth of the Indian market is slowing significantly. For the past five years, India has consistently recorded double- or triple-digit YoY growth every quarter, but in Q1 2024, it showed single-digit growth of 3% for the first time.

Regarding the top two brands, Apple is expected to succeed in a rebound as the 3rd generation of SE model will be launched as scheduled in 2H this year. And Samsung’s new line-up of Galaxy Watch FE is expected to help the brand’s growth this year.

This Excel report provides the smartwatch shipment forecast by key brand and region until 2027 including its ASP.

Published Date: May 2024

India TWS Shipment by Model Tracker, Q1 2024

Overview:

India’s True Wireless Stereo (TWS) earbuds shipments grew 38% YoY in Q1 2024, according to the latest research from Counterpoint’s IoT Service. The growth in TWS devices is attributed to their ease of use and wide range of affordable options. Consumers increasingly use these devices for various activities such as commuting, working, exercising, and gaming due to their evolving use cases. The rapid shift towards domestic manufacturing, competitive offers, and enhancements in design and sound quality have accelerated the adoption of this technology.

Table of Contents:

  • Pivot
  • Flatfile
    • Model
    • Shipment
    • Broad Category
    • Retail ASP
    • Online Units
    • Offline Units
    • Flipkart Units
    • Amazon Units
    • Mi.com Units
    • Other Online Units
    • Retail Price band
    • Total Market Value (In million)
    • Online Market Value (In million)
    • Offline Market Value (In million)
    • Specifications

Published Date: June, 2024

India Smartwatch Market Forecast 2020-2028

Overview:

This report forecasts India smartwatch market quarterly for 2024 and annually from 2024-2028. The report forecasts data by key OEMs in the India Market like Noise, Fire-Boltt, boAt, Fastrack etc. Further forecast by retail price bands (in INR)  for shipments, retail ASP and revenue.

Table of Contents:

  • Forecast by OEM and Market Share
  • Forecast by Price Bands (INR) and Market Share
  • Forecast by ASP and Revenue by Price Band

Published Date: May 2024

Global Smartwatch Market Analysis Q1 2024

Overview:

Global smartwatch shipments fell by 2% YoY to reach 32.2 million units. This decline seemed to be due to a slowdown in the growth of the basic smartwatch market, which had been growing steadily thanks to the rise of local Indian brands. Besides, the HLOS smartwatch market, represented by the Apple Watch and Samsung Galaxy Watch, also contributed to this trend.

Table of Contents:

  • Smartwatch Shipments Trends
    • By Device Type
    • By OEM
    • By Region
    • By Price Band
  • Smartwatch Spec Analysis
    • Operating System
    • Chipset
    • Display Type
  • Major OEM Trends
    • Apple
    • Huawei
  • Market Intelligence Tracker

Number of Pages: 26

Published Date: May 2024

Global Smartwatch Shipments by Model Quarterly Tracker, Q1 2018-Q1 2024

Comments:

The global smartwatch market declined 2% YoY. The reduction was driven by a decline in global brands like Apple and Samsung and low shipment volumes by Indian brands including Fire Boltt and boAt due to high inventory levels. However, Chinese brands including Huawei, Xiaomi, BBK (Imoo) and Honor observed growth.  By region, India, MEA, and China region shipments grew by 3%, 3%, and 15% respectively. North America observed the largest YoY decline of 19% among all the regions, followed by LATAM, EU and Rest of AP. By type, Basic Smartwatches observed a 3% YoY.

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