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Service: TWS

Global TWS Hearables Market Tracker and Analysis: Q3 2023

Overview:

Global TWS sales decreased by 3% YoY in Q3 2023 to reach 81 million units, and revenue declined a lot YoY. Apple and Samsung will not release new models in H2 2023 due to which growth in the $100 and above TWS market will be sluggish in the absence of new features and models. The sub-$100 segment’s share increased by 8% YoY, and the segment occupies the highest share, accounting for the highest share since 2021. Growth in the Asia-Pacific region, especially the India TWS market, contributed in widening the gap between the sub-$100 segment and the $100 and above segment.

Excel report – Table of Contents:

  • Global TWS Hearables Market by Region
  • Global TWS Hearables Market by Brand
  • Global TWS Hearables Market by Model

PDF report – Table of Contents: 

  • Key Takeaways
  • Global TWS Hearables Market by Brand
  • Global TWS Hearables Market by Region
  • Global Top 10 Hit Models
  • Brand Share by Price Band
  • Major Region Landscape – North America/Europe/China/Asia Pacific
  • Q3 2023 Highlights

Number of Pages: 14

Published Date: November 2023

India’s Q2 2023 TWS Shipments Up 34%, Captures 15% Global Share

Overview:

India’s True Wireless Stereo (TWS) earbuds shipments grew 34% YoY in Q2 2023, according to the latest research from Counterpoint’s IoT Service. The growth was primarily driven by demand for low-priced models, increasingly affordable new launches, and seasonal sales events like Flipkart Big Saving Days, Amazon Prime Days, brand-owned celebrations and offline events. This research note also includes detailed insights about India’s position in global TWS market, analysis of top five TWS brands in Indian market and the overall 2023 TWS market outlook.

Number of Pages: 2

Published Date: September 2023

Global TWS Hearables Market Tracker and Analysis: Q1 2023

Overview:

Global TWS sales in Q1 2023 increased 3% YoY but decreased 12% QoQ to 71.5 million units, while their revenue decreased 1% YoY to $7.5 billion. The QoQ decline was mainly due to the seasonal effect. The Asia-Pacific region maintained the biggest share of the TWS market due to India’s growth. Apple’s sales decreased 3% YoY on the diminishing launch effect of the AirPods Pro 2. However, the brand continued to maintain its dominance in the TWS market with a 23% share. Xiaomi and Samsung’s shares decreased on fierce competition from second-tier brands.

Excel report – Table of Contents: 

  • Global TWS Hearables Market by Region
  • Global TWS Hearables Market by Brand
  • Global TWS Hearables Market by Model

PDF report – Table of Contents: 

  • Key Takeaways
  • Global TWS Hearables Market by Brand
  • Global TWS Hearables Market by Region
  • Global Top 10 Hit Models
  • Brand Share by Price Band
  • Major Region Landscape – North America/Europe/China/Asia Pacific
  • Q1 2023 Highlights

Number of Pages: 13

Published Date: May 2023

Global TWS Hearables Market Tracker and Analysis: Q4 2022

Overview:

Shipments in the global TWS market decreased 2% QoQ in Q4 2022 to 81.2 million units while revenue rose 5% QoQ to $9.0 billion. The Asia-Pacific region excluding China showed the biggest reduction in shipments in QoQ terms, while Europe showed the highest growth. Apple and Samsung posted QoQ growth in shipments due to new product launches AirPods Pro 2 and Galaxy Buds 2 Pro. The AirPods Pro 2, in particular, saw a good response, absorbing the demand for new AirPods with ANC.

Excel report – Table of Contents: 

  • Global TWS Hearables Market by Region
  • Global TWS Hearables Market by Brand
  • Global TWS Hearables Market by Model

PDF report – Table of Contents: 

  • Key Takeaways
  • Global TWS Hearables Market by Brand
  • Global TWS Hearables Market by Region
  • Global Top 10 Hit Models
  • Brand Share by Price Band
  • Major Region Landscape – North America/Europe/China/Asia Pacific
  • Q4 2022 Highlights

Number of Pages: 14

Published Date: February 2023

Global TWS Hearables Market Tracker and Analysis: Q3 2022

Overview:

The global TWS market expanded in Q3 2022 to reach 83.2 million sales units with 7% QoQ growth and a value of $8 billion The Asia Pacific region excluding China had the biggest QoQ increase in shipment volume, while North America had the biggest QoQ rise in revenue. Apple and Samsung posted QoQ growth in shipments due to new products, Apple AirPods Pro 2 and Galaxy Buds 2 Pro launch during the quarter. Both OEMs’ ASP increased QoQ in Q3 2022 as their popular new launches were all high-end models.

Excel report – Table of Contents: 

  • Global TWS Hearables Market by Region
  • Global TWS Hearables Market by Brand
  • Global TWS Hearables Market by Model

PDF report – Table of Contents: 

  • Key Takeaways
  • Global TWS Hearables Market by Brand
  • Global TWS Hearables Market by Region
  • Global Top 10 Hit Models
  • Brand Share by Price Band
  • Major Region Landscape – North America/Europe/China/Asia Pacific
  • Q3 2022 Highlights

Number of Pages: 14

Published Date: November 2022

Global TWS Hearables Market Tracker and Analysis: Q2 2022

Overview:

The global TWS market expanded in Q2 2022 12% QoQ growth while sales value increased only 1% QoQ. Emerging markets like India saw demand increasing for new devices, but it was mainly for low-end devices. Apple and Samsung’s unit sales decreased compared to the previous quarter due to a weak economic climate. Also, demand for old models decreased ahead of the launch of new models in H2. Xiaomi, however, saw its sales increase 5% QoQ and 9% YoY driven by new models.

Excel report – Table of Contents: 

  • Global TWS Hearables Market by Region
  • Global TWS Hearables Market by Brand
  • Global TWS Hearables Market by Model

PDF report – Table of Contents:

  • Key Takeaways
  • Global TWS Hearables Market by Brand
  • Global TWS Hearables Market by Region
  • Global Top 10 Hit Models
  • Brand Share by Price Band
  • Major Region Landscape – North America/Europe/China/Asia Pacific
  • Q2 2022 Highlights

Number of Pages: 14

Published Date: August 2022

Personal Audio Headset Market Forecast 2022-2025

Overview: 

The personal audio headset market is expected to become the dominant segment, shifting toward wireless devices from wired devices and creating more valuable opportunities. Continued content growth and rising mobile video consumption are helping drive the market demand. The rising disposable income is also expected to allow consumers to invest more in their personal audio headsets, with trends of conscious consumption leading to more emphasis on quality than design. With increasing advancements in wireless technologies combined with a continuous decrease in the BoM cost for wireless devices, wired devices are losing their competitive edge on both price and sound quality.

Table of Contents:  

  • Segmentation & Definition 
  • Key Assumptions
  • Personal Audio Headset Market Forecast by Device Type
  • Personal Audio Headset Market Forecast by Application
  • Wireless Personal Audio Headset Market Forecast by Brand

Published Date: June 2022

Global TWS Hearables Market Tracker and Analysis: Q1 2022

Overview:

Global TWS market saw a slight increase in YoY Q1 2022 – The Asia-Pacific region excluding China (AP ex CN) and Europe grew YoY. AP ex CN maintained its lead in terms of sales units. Apple showed a slight growth of 2% YoY, while Xiaomi and Samsung decreased 4% and 2% YoY, respectively. These reports provide the global TWS market data by region/brand/model and help understand the competitive landscape by region.

Table of Contents:

  • Key Takeaways
  • Global TWS Hearables Market by Brand
  • Global TWS Hearables Market by Region
  • Global Top 10 Hit Models
  • Brand Share by Price Band
  • Major Region Landscape – North America/Europe/China/Asia Pacific
  • Q1 2022 Highlights

Number of Pages: 14

Published Date: May 2022

Global TWS Hearables Market Tracker and Analysis: Q1 2022

Overview:

Global TWS market saw a slight increase in YoY Q1 2022 – The Asia-Pacific region excluding China (AP ex CN) and Europe grew YoY. AP ex CN maintained its lead in terms of sales units. Apple showed a slight growth of 2% YoY, while Xiaomi and Samsung decreased 4% and 2% YoY, respectively. These reports provide the global TWS market data by region/brand/model and help understand the competitive landscape by region.

Excel report – Table of Contents:

  • Global TWS Hearables Market by Region
  • Global TWS Hearables Market by Brand
  • Global TWS Hearables Market by Model

PDF report – Table of Contents:

  • Key Takeaways
  • Global TWS Hearables Market by Brand
  • Global TWS Hearables Market by Region
  • Global Top 10 Hit Models
  • Brand Share by Price Band
  • Major Region Landscape – North America/Europe/China/Asia Pacific
  • Q1 2022 Highlights

Number of Pages: 14

Published Date: May 2022

Global TWS Hearables Market Forecast 2022-2025

Overview:

The global TWS hearables market is expected to grow by 24% and 19% YoY in terms of sales volume and revenue, respectively, in 2022. We believe the pent-up demand for mid-to-high-end TWS will increase consumer spending sequentially in the long term. Most brands are expected to add advanced features and various functions to their new models and create more value in the long term. Meanwhile, low-end brands will further enhance their price competitiveness to grab market share.This report is a part of our TWS hearables service and provides market forecast by region and by brand from 2022 to 2025.

Table of Contents:

  • Key Assumptions
  • TWS Hearables Market Forecast 2022-2025 by Region
  • TWS Hearables Market Forecast 2022-2025 by Brand

Author: Liz Lee

Published Date: April 2022

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