Overview:
- In Q1 2024, the global smartphone market grew by 6% year-over-year (YoY), reaching 296.9 million unit shipments.
- Samsung dethroned Apple to become the top global smartphone player, accounting for a 20% shipment share.
- Apple’s shipments declined by 13% YoY respectively. However, the brand’s ASP reached a record high for the first quarter, driven by the improved performance of the Pro models.
- Among the top five Original Equipment Manufacturers (OEMs), Xiaomi registered the fastest growth, with a 34% YoY shipment increase.
- With an annual growth of 22%, CALA (Caribbean and Latin America) became the fastest-growing smartphone market globally, ending the quarter with 34.5 million shipments.
Counterpoint’s Market Monitor – Market Analysis and Insights is a quarterly insightful report providing detailed analysis of the vendor activity and performance, measuring both volume and revenue by sell-in by major region and key countries (70+) and top (140+) vendors covering close to 96% of the global handset shipments. It is one of the detailed industrywide services providing an analysis of the key market drivers broken out by volume and value – which OEMs, brands, and models are performing well, in which markets and why. Based on the in-depth analysis and primary knowledge, the report also gives the smartphone industry shipments forecast.
This robust quarterly report with fact-based deep analysis covering multiple dimensions and the robust forecast will help players across the handset value chain to holistically analyze the current state of the global handset market and plan ahead of the competition.
The report is Relevant to:
- Smartphone OEMs
- Feature Phone OEMs
- Component players
- Smartphone Industry Investors
Table of Contents:
- Introduction
- Key Takeaways
- Global Market Analysis
- Overview
- Revenue by Device Type and Revenue Share by Key OEMs
- Smartphone and Feature Phone Shipment Share by Price Band
- Smartphone and Feature Phone Market Share by Region
- Smartphone and Feature Phone Market Growth by Region
- Smartphone and Feature Phone Share by Key OEMs
- Smartphone Market and Feature Phone OEM Share
- Smartphone and Feature Phone Market Key OEM Growth
- Smartphone and Feature Phone Market – Country Share
- Smartphone Market Share by Brand Category
- Global Top 10 Best-Selling Smartphone Models
- Market Analysis by Air Interface: LTE, WCDMA, GSM
- Handset Shipment by Tech – Growth of 5G
- Penetration of Air Interface by Region
- Smartphone – Regional-Deep Dive
- North America, Europe, Central, and Latin America, Asia Pacific, MEA – Handset Shipment, smartphone share by country and OEMs
- Top Selling Smartphones by Region
- Smartphone ASP by Region
- Smartphone – Market Analysis by Key OEMs
- Top 5 Smartphone OEMs by Region
- Chinese Brands: Top 5 Smartphones OEMs by Region
- Local Brands: Top 5 Smartphones OEMs by Region
- Top 5 Smartphone OEMs Analysis by Price Band
- Top 5 Smartphone OEMs Analysis by ASP
- Key Smartphone OEM Analysis
- Apple, Samsung, Huawei, Xiaomi, vivo – Regional and country analysis, top 10 models by shipments
- Growth Arenas
- Smartphone – Specification Analysis – Camera setup, Megapixels, Battery Capacity, DRAM, NAND, OS, and SoC
- Featured Report: Global Secondary Smartphone Market
- Contacts
Number of Pages: 87
Published Date: June 2024
Overview:
Counterpoint Research tracks the mobile phone market for over 140 brands across 50+ countries. We track model-level sell-in for top brands which account for over 75% of the total global market. This report gives a perspective of the global level model-wise quarterly shipments for major mobile phone brands.
Table of Contents:
- Global Mobile Phone Shipment Volume by Brand by Model
- Global Mobile Phone Shipment Revenue by Brand by Model
- Drill Down Analysis View
Date Published: June 2024
Overview:
This report from Counterpoint’s Market Monitor service highlights the regional revenues and ASPs for 42 brands in the smartphone segment. These 42 brands together capture close to 95% of the total market by revenues.
Summary:
- Global smartphone market wholesale revenue grew 5% YoY to clock a little above $107 billion in Q1 2024.
- The top five smartphone brands contributed around 81% of the total revenue.
- Among regions, China led the market, although with a sequentially growing revenue share which crossed 29% in Q1 2024.
- The smartphone revenue share of Latin America grew by 25%, making it the fastest growing region by revenue on YoY.
Published Date: May 2024
Overview:
Counterpoint Research tracks the mobile phone market for over 140 brands across 50+ countries. This report gives a perspective of regional smartphone and feature phone shipments by price band for the top brands.
Table of Contents:
- Pivot table
- Flatfile
Publication Date: May 2024
Overview:
This report is part of a series of reports that track the mobile handset market: Smartphone and Feature Phone shipments, ASPs, and revenues every quarter for more than 40 brands covering more than 95% of the total device revenues in the industry.
Table of Contents:
- Pivot
- Pivot Table for Volume (Shipments)
- Pivot Table for Value (ASP, Revenues)
- Pivot Chart for Value (ASP, Revenues)
- Global Handset Volumes, ASP and Revenues
- Global Smartphone Volumes, ASP and Revenues
- Global Feature Phone Volumes, ASP and Revenues
Publication Date: May 2024
Overview:
This report covers the global mobile phone shipment by air interface technology including market share and rankings by regions and key countries.
The deliverable includes:
- Single pivot format giving an in-depth analysis of global markets
- 140+ brands now in comparison to 95 brands earlier
- Break out of Three Key Countries in each region to give a further granular view of the regions.
- 18 countries view as compared to six earlier
- More Visuals and Analysis by Country and by regions
To quickly summarize:
- The global smartphone market grew by 6% YoY to reach 296.9 million units in Q1 2024.
- The global handset market also grew by 6% YoY in the same period to reach 353.5 million units Q1 2024.
- 5G smartphone shipments continued to see YoY growth, with annual growth coming at 14%.
- The top 5 brands contribute almost 78% of total 5G shipments in Q1 2024.
- QoQ shipments of 5G-enabled smartphones declined by 7% driven by shipment fall in Apple’s 5G enabled Smartphones by 32%.
- 5G penetration, however, remained strong at 52%, up from 49% in the same quarter of last year.
- China accounted for close to 32% of all 5G phones shipped followed by the USA at almost 13% in Q1 2024.
Table of Contents:
- Introduction
- Key Takeaways
- Pivot Chart
- Global
- Global Market by Geography
- Asia Pacific
- China
- India
- Japan
- Korea
- Key Asian Countries
- North America
- US
- Canada
- Europe
- Western Europe
- Central & Eastern Europe
- Key European Countries
- Caribbean & Latin America
- Key Caribbean & Latin America Countries
- Middle East & Africa
- Key Middle East & Africa Countries
- Flatfile
- Definitions
Publication Date: May 2024
Overview:
This report is part of a series of reports which track the mobile handset market: Smartphone and Feature Phone shipments every quarter for more than 140 brands covering more than 97% of the total device shipments in the industry.
The deliverable includes:
- Single pivot format giving in-depth analysis of global markets
- 140+ brands now in comparison to 95 brands earlier
- Break out of three key countries in each region to give a further granular view of the regions
- 18 countries view as compared to six earlier
- More visuals and analysis by country and by regions
To quickly summarise:
- The global smartphone market grew by 6% YoY to reach 296.9 million unit shipments in Q1 2024.
- Samsung dethroned Apple to become the top smartphone player globally, accounting for 20% shipment share.
- Apple’s shipments declined 13% YoY, however, the brand’s ASP grew to a record first quarter high driven by improved performance of the Pro models.
- Among the top five OEMs, Xiaomi grew the fastest, registering 34% YoY shipment growth.
- Global smartphone revenues also grew 7% YoY and reached highest-ever for a first quarter.
Table of Contents:
- Introduction
- Updates
- Key Takeaways
- Pivot Chart by Brand
- Pivot Chart by Geography
- Global Market by Geography
- Global
- Asia Pacific
- China
- India
- Japan
- Korea
- Key Asian Countries
- North America
- US
- Canada
- Europe
- Western Europe
- Central and Eastern Europe
- Key European Countries
- Central and Latin America
- Key Central and Latin America Countries
- Middle East and Africa
- Key Middle East and Africa Countries
- Flatfile
- Definitions
- Contacts
Published Date: May 2024
Overview:
- The global smartphone market grew by 7% YoY to reach 323.2 million units in Q4 2023.
- Apple grew by 2% YoY, overtaking Samsung for the top spot in Q4 2023.
- Samsung, meanwhile, declined by 9% YoY losing share to Apple in the premium segment, to Chinese OEMs such as Xiaomi in the mid-tier segment and to Transsion brands in the entry-level.
- Samsung, nevertheless, retained the spot as the world’s top smartphone player annually.
- Among the top five smartphone brands, Xiaomi grew the most by 23% YoY to 40.7 million units in Q4 2023.
- HONOR experienced a healthy double-digit growth of 27% YoY whereas Huawei grew by triple-digits, the only top 10 smartphone to do so.
- In terms of regional performance, the Middle East and Africa (MEA) exhibited the highest annual shipment growth while Europe experienced the highest decline.
Counterpoint’s Market Monitor – Quarterly Market Detailed Overview is an insightful report providing detailed analysis of the vendor activity and performance, measuring both volume and revenue by sell-in by major region and key countries (70+) and top (140+) vendors covering close to 96% of the global handset shipments. It is one of the detailed industrywide services providing an analysis of the key market drivers broken out by volume and value – which OEMs, brands and models are performing well, in which markets and why. Based on the in-depth analysis and primary knowledge, the report also gives the smartphone industry shipments forecast.
This robust quarterly report with fact-based deep analysis covering multiple dimensions and the robust forecast will help players across the handset value chain to holistically analyze the current state of the global handset market and plan ahead of the competition.
The report is Relevant to:
- Smartphone OEMs
- Feature Phone OEMs
- Component players
- Smartphone Industry Investors
Table of Content:
- Introduction
- Key Takeaways
- Global Market Analysis
- Overview
- Revenue by Device Type and Revenue Share by Key OEMs
- Smartphone and Feature Phone Shipment Share by Price band
- Smartphone and Feature Phone Market Share by Region
- Smartphone and Feature Phone Market Growth by Region
- Smartphone and Feature Phone Share by Key OEMs
- Smartphone Market and Feature Phone OEM Share
- Smartphone and Feature Phone Market Key OEM Growth
- Smartphone and Feature Phone Market – Country Share
- Smartphone Market Share by Brand Category
- Global Top 10 Best Selling Smartphone Models
- Market Analysis by Air Interface: LTE, WCDMA, GSM
- Handset Shipment by Tech – Growth of 5G
- Penetration of Air Interface by Region
- Smartphone – Regional-Deep Dive
- North America, Europe, Central, and Latin America, Asia Pacific, MEA – Handset Shipment, smartphone share by country and OEMs
- Top Selling Smartphones by Region
- Smartphone ASP by Region
- Smartphone – Market Analysis by Key OEMs
- Top 5 Smartphone OEMs by Region
- Chinese Brands: Top 5 Smartphones OEMs by Region
- Local Brands: Top 5 Smartphones OEMs by Region
- Top 5 Smartphone OEMs Analysis by Price Band
- Top 5 Smartphone OEMs Analysis by ASP
- Key Smartphone OEM Analysis
- Apple, Samsung, Huawei, Xiaomi, vivo – Regional and country analysis, top 10 models by shipments
- Growth Arenas
- Smartphone – Specification Analysis – Camera setup, Megapixels, Battery Capacity, DRAM, NAND, OS, and SoC
- Featured Report: Assessing Oppo’s Current Status
- Contacts
Number of Pages: 106
Published Date: April 2024
Overview:
Counterpoint Research tracks the mobile phone market for over 140 brands across 50+ countries. We track model-level sell-in for top brands which account for over 75% of the total global market. This report gives a perspective of the global level model-wise quarterly shipments for major mobile phone brands.
Table of Contents:
- Global Mobile Phone Shipment Volume by Brand by Model
- Global Mobile Phone Shipment Revenue by Brand by Model
- Drill Down Analysis View
Date Published: March 2024
