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Smartphone Brands’ Associated Value among Indonesia’s Young Consumers

Overview:

Smartphone OEMs target young consumers to market their smartphones as this segment leads digital transformation and has a tech-savvy lifestyle.

Counterpoint Research has conducted a consumer study to ascertain how young consumers (age 18-30) perceive smartphone brands. This study highlights consumer perceptions of realme among other major smartphone brands in Indonesia.

This report summarizes young Indonesians’ brand association, purchasing, and consumer behavior towards smartphone brands.

The research was conducted in Tier 1 and Tier 2 cities in Indonesia, involving 1,000 respondents in January-February 2024. Qualitative in-depth interviews and quantitative surveys were the methods used.

Table of Contents:

  • Research Methodology
  • Key Takeaways
  • Associated Values
  • Source of Information
  • Purchasing Channel
  • Consideration Factors
  • Usage and Most-used Apps
  • Satisfaction Level and NPS
  • Brand Ambassador
  • Indonesia Smartphone Shipments Market Share

Number of pages: 31

Published date: May, 2024

[Theme 1] India Smartphone Consumer Study 2024_Brand Switching Preference

Overview:

This report aims to explore Apple, OnePlus, Samsung, vivo, realme, OPPO, and Xiaomi users’ preferences when switching smartphones. It also examines demographic factors to understand brand-switching preferences across different regions (North, South, East, and West), age groups (16-20, 21-30, 31-40, and over 40), and personal monthly incomes. A part of Counterpoint Research’s Market Lens segment, this report is based on a survey that was performed recently across 26 cities in India. The survey gathered over 7,000 responses from the users of the above-mentioned brands.

Table of Contents:

  • Introduction
  • Overall smartphone brand switching preference
  • Smartphone brand switching preference for top OEMs across demographic factors
  • Overall smartphone consumer satisfaction
  • Research design
    • Demographic details
    • Methodology

No of Pages: 14

Published Date: April 2024

[Theme 2] India Smartphone Consumer Study 2024_Smartphone Budget Preference

Overview:

This report aims to explore top smartphone users’ budget preferences when switching smartphones. It also examines demographic factors to understand brand-switching preferences across different regions (North, South, East and West), age groups (16-20, 21-30, 31-40, and over 40) and personal monthly incomes. A part of Counterpoint Research’s Market Lens segment, this report is based on a survey that was performed recently across tier 1, 2 and tier 3 cities in India. The survey gathered over 7,000 responses from the users of the above-mentioned brands.

Table of Contents:

  • Introduction
  • New smartphone budget preference
  • New smartphone budget preference by brand across demographic factors
  • Brand preference of current smartphone users belonging to different price bands
  • Preference of current premium users
  • Research design
    • Demographic details
    • Methodology

No of Pages: 17

Published Date: April 2024

[Theme 3] India Smartphone After Sales Service Consumer Study

Overview:

Counterpoint Research conducted a series of quantitative consumer surveys on the smartphone brand-authorized service center in February 2024 across 26 cities via offline channels. The survey is designed to gather insights into people’s smartphone issues and their journey to the after-sales service center. The reports delve into understanding consumer experience and expectations around turnaround time, cost, and overall consumer experience. Further, the survey also tries to understand consumer experience with infrastructural amenities provided along with the attitude and knowledge/skills of the staff at the service center.

Table of Contents:

  • Key Takeaways
  • Brand benchmarking
  • Smartphone issues/concerns
  • First point experience upon entering the service center
  • Solution/feedback provided by the service center
  • Frequency of visits to the service center for the same problem
  • Issue resolution
    • Expected vs Actual
    • For those, whose issue was resolved today
    • For those, whose issue was not resolved today
  • Cost of smartphone issue resolution by brand
  • Infrastructure facilities provided at service centers
  • Consumer experience
  • Scope of improvement
  • Research design
    • Demographic details
    • Methodology
  • Appendix

Number of Pages: 32

Publishing Date: March 2024

[Theme 2] India Smartphone After Sales Service Consumer Study

Overview:

Counterpoint Research conducted a series of quantitative consumer surveys on the smartphone brand-authorized service center in February 2024 across 26 cities via offline channels. The survey is designed to gather insights into people’s smartphone issues and their journey to the after-sales service center. The reports delve into understanding consumer experience and expectations around turnaround time, cost, and overall consumer experience. Further, the survey also tries to understand consumer experience with infrastructural amenities provided along with the attitude and knowledge/skills of the staff at the service center.

Table of Contents:

  • Key Takeaways
  • Brand benchmarking
  • Smartphone issues/concerns
  • First point experience upon entering the service center
  • Solution/feedback provided by the service center
  • Frequency of visits to the service center for the same problem
  • Issue resolution
    • Expected vs Actual
    • For those, whose issue was resolved today
    • For those, whose issue was not resolved today
  • Cost of smartphone issue resolution by brand
  • Infrastructure facilities provided at service centers
  • Consumer experience
  • Scope of improvement
  • Research design
    • Demographic details
    • Methodology
  • Appendix

Number of Pages: 35

Publishing Date: March 2024

[Theme 1] India Smartphone After Sales Service Consumer Study

Overview:

Counterpoint Research conducted a series of quantitative consumer surveys on the smartphone brand-authorized service center in February 2024 across 26 cities via offline channels. The survey is designed to gather insights into people’s smartphone issues and their journey to the after-sales service center. The reports delve into understanding consumer experience and expectations around turnaround time, cost, and overall consumer experience. Further, the survey also tries to understand consumer experience with infrastructural amenities provided along with the attitude and knowledge/skills of the staff at the service center.

Table of Contents:

  • Key Takeaways
  • Brand benchmarking
  • Smartphone issues/concerns
  • First point experience upon entering the service center
  • Solution/feedback provided by the service center
  • Frequency of visits to the service center for the same problem
  • Issue resolution
    • Expected vs Actual
    • For those, whose issue was resolved today
    • For those, whose issue was not resolved today
  • Cost of smartphone issue resolution by brand
  • Infrastructure facilities provided at service centers
  • Consumer experience
  • Scope of improvement
  • Research design
    • Demographic details
    • Methodology
  • Appendix

Number of Pages: 18

Publishing Date: March 2024

Importance of Fast and Smooth – Consumer Survey (IND & US)

Overview:

Counterpoint Research conducted an online quantitative consumer study in January 2024 to gauge opinions on premium smartphones (defined as smartphones priced at $400 and above) with a focus on fast and smooth performance. This study targeted smartphone users in both India and the US, capturing insights from over 1,500 participants in each country and setting quotas across various price bands to ensure proper representation.

Key findings from the study include insights into the importance of fast and smooth smartphone performance to consumers, expected replacement rate of premium smartphones, usage patterns across different apps and activities, and overall satisfaction levels with current smartphones. Furthermore, the report explores how factors such as ownership duration and brand reputation influence consumer perceptions of smartphone performance. Overall, the study offers valuable insights into consumer preferences and behaviors within the premium smartphone segment.

Table of Contents:

  • Executive summary
  • Current smartphone ownership
  • Time of purchase
  • Smartphone usage
  • Current smartphone experience
  • Current smartphone experience by brand
  • Current smartphone experience across factors
  • Current smartphone experience across factors by brand
  • Difference in smartphone performance across factors since time of purchase
  • Difference in smartphone performance across factors since the time of purchase
  • Impact of sluggish smartphone performance on daily routine
  • Sluggish smartphone performance vs duration of ownership
  • Performance as key buying factor and brand reputation as performance indicator
  • Most suited brand for different parameters
  • Importance of fast and smooth smartphone performance
  • Consumer opinion around assessing smartphone performance
  • Factors responsible for smartphone lag
  • Trade-off factors for extreme powerful performance
  • Source of information
  • Area of improvement in current smartphone
  • Research methodology

No. of pages: 27

Publishing Date: January 2024

[Theme 1] Understanding the Purchase Journey of Smart TV Buyers

Overview:

The report delves into the Smart TV purchasing journey of recent buyers through in-depth interviews conducted across PAN India. It comprehensively addresses aspects such as the rationale for purchase, brand considerations, preferred purchase channels, payment modes, and sources of information relied upon by buyers. Additionally, the report sheds light on the overall purchasing experience of these recent buyers and their usage experiences thus far.

Table of Contents:

  • Reason to purchase
  • Brand consideration
  • Source of information
  • Channel of purchase
  • Payment type
  • Purchase experience & Challenges
  • NPS
  • Key takeaways
  • Demographic details
  • Research design

Number of Pages: 14

Publishing Date: December 2023

 

[Theme 5] Understanding the Purchase Journey of Smartphone Buyers

Overview:

The report delves into the smartphone purchasing journey of recent buyers through in-depth interviews conducted across PAN India. It comprehensively addresses aspects such as the rationale for purchase, brand considerations, preferred purchase channels, payment modes, and sources of information relied upon by buyers. Additionally, the report sheds light on the overall purchasing experience of these recent buyers and their usage experiences thus far.

Table of Contents:

  • Reason to purchase
  • Brand consideration
  • Source of information
  • Channel of purchase
  • Payment type
  • Purchase experience & Challenges
  • NPS
  • Key takeaways
  • Demographic details
  • Research design

Number of Pages: 21

Publishing Date: December 2023

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