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Global Foldable owner survey, Summary 2024

Overview:

We surveyed 3,575 foldable smartphone owners in the US, China, and France to understand their satisfaction/dissatisfaction with the foldable products they used, their intention to repurchase, and their expectations for future foldable product improvements. This report provides only overall results focusing on foldable product types (Book and Clamshell types). Survey results by country and detailed survey results will be provided separately.

Table of Contents;

  • Key Takeaways
  • Demographics
  • The Most Important Smartphone Features
  • Willingness to repurchase a foldable smartphone
  • Intention to repurchase the same type of foldable smartphone
  • Reasons for repurchasing the same type of foldable smartphone
  • Reasons to buy different types of foldable smartphones
  • The best thing about using foldable products (Book type/Clamshell type)
  • What to expect from foldable products in the future
  • What to expect from foldable product prices in 2024
  • Favourite Foldable Product Brands for Your Next Purchase

Number of Pages: 12

File Format: PDF

Indian Youth Centric Smartphone Consumer Study 2024

Overview:

Counterpoint Research conducted a consumer survey across India to explore how young people perceive smartphone brands. The study reached over 1,000 respondents through online channels, collecting opinions and insights in English from smartphone users aged 16 and above. The results are expected to have an accuracy of +/- 4%. The research focuses on understanding how respondents view smartphone brands, starting with the key factors they prioritize when buying a smartphone. It also examines which smartphone brands are most favored by youth in India and how they perceive the respective brands in relation to different criteria.

Table of Contents:

  • Executive summary
  • Keys factors for smartphone purchase: overall and by brands
  • Popular smartphone brand amongst youth
  • Smartphone brand offering the latest technology to youth
  • Smartphone brand offering stylish products to youth
  • Smartphone brand offering value for money to youth
  • Rating latest technology and brand popularity amongst youth across brand
  • Smartphone brand aligning best across age groups
  • Brand association
  • Brand personification: keywords linked with brands
  • Research design – demographic details and methodology

Number of Pages: 15

Published Date: June 2024

India Consumer Survey Report on Smartphone Accessories

Overview:

The report explores recent smartphone buyers’ preferences, patterns, and choices when purchasing accessories such as smartphone covers, screen guards, earphones, cables, adapters, power banks, and more. This is based on in-depth interviews and focus group discussions conducted across India. It covers reasons for purchase, brand preferences, where they prefer to buy, how often they buy, important factors influencing their decisions and where they gather information about smartphone accessories. Additionally, the report examines these buyers’ overall shopping and usage experiences.

Table of Contents:

  • Research design
  • Smartphone cases and covers
    • Factors that trigger purchase of smartphone accessories
    • Key reasons for purchasing smartphone covers/cases
    • Timing of first smartphone cover purchase
    • Reasons for choosing alternatives to Amazon/Flipkart for smartphone cases/covers
    • Consumer perception of smartphone cover/cases
  • Smartphone screen guard
    • Key reasons for purchasing smartphone screen guard
    • Reasons for choosing alternatives of Amazon/Flipkart for smartphone screen guards
    • Consumer perception of screen guards
  • Power banks and hearables
    • Online vs offline for power bank & hearables
    • Consumer perception of power bank & hearables
  • Adapters, cables and gaming accessories
    • Consumer perception of adapters & cables
  • Conclusion

Numbers of Pages: 20

Published Date: June 2024

Understanding the Purchase Journey of Premium Smartphone Users

Overview:

The report delves into the smartphone purchasing journey of recent premium buyers through in-depth interviews (IDIs) and Focus Group Discussion (FGDs) conducted across PAN India. It comprehensively addresses aspects such as the rationale for purchase, brand considerations, preferred purchase channels, payment modes, and sources of information relied upon by buyers. Additionally, the report sheds light on the overall purchasing experience of these recent premium buyers and their usage experiences thus far.

Table of Contents:

  • Understanding the appeal of premium smartphones
  • Evaluating different brands: factors to consider
  • Exploring various purchase channels: factors to consider
  • Setting budgets and choosing payment methods
  • Identifying key sources of awareness in the market
  • Key insights and conclusions
  • Additional resources (appendix)

Number of Pages: 38

Published Date: May 2024

Smartphone Brands’ Associated Value among Indonesia’s Young Consumers

Overview:

Smartphone OEMs target young consumers to market their smartphones as this segment leads digital transformation and has a tech-savvy lifestyle.

Counterpoint Research has conducted a consumer study to ascertain how young consumers (age 18-30) perceive smartphone brands. This study highlights consumer perceptions of realme among other major smartphone brands in Indonesia.

This report summarizes young Indonesians’ brand association, purchasing, and consumer behavior towards smartphone brands.

The research was conducted in Tier 1 and Tier 2 cities in Indonesia, involving 1,000 respondents in January-February 2024. Qualitative in-depth interviews and quantitative surveys were the methods used.

Table of Contents:

  • Research Methodology
  • Key Takeaways
  • Associated Values
  • Source of Information
  • Purchasing Channel
  • Consideration Factors
  • Usage and Most-used Apps
  • Satisfaction Level and NPS
  • Brand Ambassador
  • Indonesia Smartphone Shipments Market Share

Number of pages: 31

Published date: May, 2024

[Theme 1] India Smartphone Consumer Study 2024_Brand Switching Preference

Overview:

This report aims to explore Apple, OnePlus, Samsung, vivo, realme, OPPO, and Xiaomi users’ preferences when switching smartphones. It also examines demographic factors to understand brand-switching preferences across different regions (North, South, East, and West), age groups (16-20, 21-30, 31-40, and over 40), and personal monthly incomes. A part of Counterpoint Research’s Market Lens segment, this report is based on a survey that was performed recently across 26 cities in India. The survey gathered over 7,000 responses from the users of the above-mentioned brands.

Table of Contents:

  • Introduction
  • Overall smartphone brand switching preference
  • Smartphone brand switching preference for top OEMs across demographic factors
  • Overall smartphone consumer satisfaction
  • Research design
    • Demographic details
    • Methodology

No of Pages: 14

Published Date: April 2024

[Theme 2] India Smartphone Consumer Study 2024_Smartphone Budget Preference

Overview:

This report aims to explore top smartphone users’ budget preferences when switching smartphones. It also examines demographic factors to understand brand-switching preferences across different regions (North, South, East and West), age groups (16-20, 21-30, 31-40, and over 40) and personal monthly incomes. A part of Counterpoint Research’s Market Lens segment, this report is based on a survey that was performed recently across tier 1, 2 and tier 3 cities in India. The survey gathered over 7,000 responses from the users of the above-mentioned brands.

Table of Contents:

  • Introduction
  • New smartphone budget preference
  • New smartphone budget preference by brand across demographic factors
  • Brand preference of current smartphone users belonging to different price bands
  • Preference of current premium users
  • Research design
    • Demographic details
    • Methodology

No of Pages: 17

Published Date: April 2024

[Theme 3] India Smartphone After Sales Service Consumer Study

Overview:

Counterpoint Research conducted a series of quantitative consumer surveys on the smartphone brand-authorized service center in February 2024 across 26 cities via offline channels. The survey is designed to gather insights into people’s smartphone issues and their journey to the after-sales service center. The reports delve into understanding consumer experience and expectations around turnaround time, cost, and overall consumer experience. Further, the survey also tries to understand consumer experience with infrastructural amenities provided along with the attitude and knowledge/skills of the staff at the service center.

Table of Contents:

  • Key Takeaways
  • Brand benchmarking
  • Smartphone issues/concerns
  • First point experience upon entering the service center
  • Solution/feedback provided by the service center
  • Frequency of visits to the service center for the same problem
  • Issue resolution
    • Expected vs Actual
    • For those, whose issue was resolved today
    • For those, whose issue was not resolved today
  • Cost of smartphone issue resolution by brand
  • Infrastructure facilities provided at service centers
  • Consumer experience
  • Scope of improvement
  • Research design
    • Demographic details
    • Methodology
  • Appendix

Number of Pages: 32

Publishing Date: March 2024

[Theme 2] India Smartphone After Sales Service Consumer Study

Overview:

Counterpoint Research conducted a series of quantitative consumer surveys on the smartphone brand-authorized service center in February 2024 across 26 cities via offline channels. The survey is designed to gather insights into people’s smartphone issues and their journey to the after-sales service center. The reports delve into understanding consumer experience and expectations around turnaround time, cost, and overall consumer experience. Further, the survey also tries to understand consumer experience with infrastructural amenities provided along with the attitude and knowledge/skills of the staff at the service center.

Table of Contents:

  • Key Takeaways
  • Brand benchmarking
  • Smartphone issues/concerns
  • First point experience upon entering the service center
  • Solution/feedback provided by the service center
  • Frequency of visits to the service center for the same problem
  • Issue resolution
    • Expected vs Actual
    • For those, whose issue was resolved today
    • For those, whose issue was not resolved today
  • Cost of smartphone issue resolution by brand
  • Infrastructure facilities provided at service centers
  • Consumer experience
  • Scope of improvement
  • Research design
    • Demographic details
    • Methodology
  • Appendix

Number of Pages: 35

Publishing Date: March 2024

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