Overview:
In this report, we analyze in detail China smartphone market’s dynamics and brand performance during Week 21 to Week 24 of 2024. The period corresponds to the annual 618 shopping festival in China, which was held between May 20 and June 20 this year. Although most OEMs offered price discounts similar to last year’s festival, China’s smartphone sales still exhibited 6.8% YoY growth, indicating a recovery in market demand. Moreover, this year’s 618 festival lasted longer than usual which was another major reason for the YoY growth during the period.
Table of Contents:
- Overall Performance and Market Dynamics
- Brand-wise notes
Number of Pages: 5
Published Date: July 2024
Overview:
The report recapped China’s Q1 smartphone market in 2024 including OEM market share, price band deep dive and China macro-economy analysis.
Table of Contents:
- Market Overview
- Brand Overview
- Price Band Deep Dive
- Key Smartphone Topics
Number of Pages: 29
Published Date: June 2024
Overview:
Smartphone sales plummeted to a year-to-date low in Week 15, but began rising from Week 16 onwards. Remarkably, Week 18 saw a significant 30% WoW and 18% YoY growth driven by strong promotions during the Labor Day holiday. With the arrival of the mid-year 618 shopping festival, running from May 20 to June 20, Chinese OEMs are expected to launch several new phones prior to the official commencement of the festival to boost sales volume in addition to price-cut promotions. Apple also offered its largest-ever discount of up to RMB 2,300 on select iPhone models from May 20 to May 28. Therefore, we expect to see continued growth in the coming weeks.
Table of Contents:
- Overall Performance and Market Dynamics
- Brand-wise notes
Number of Pages: 5
Published Date: May 2024
Overview:
The Chinese Smartphone Sales witnessed the trough of the off-season between Week 12 and Week 16, with Week 15 capturing the lowest point, according to Counterpoint’s China Smartphone Weekly Model Sales Tracker. This report analyzes in detail the Chinese smartphone market’s dynamics and brand performance during the above-mentioned period.
Table of Contents:
- Overall Performance and Market Dynamics
- Brand-wise notes
- Outlook Post April
- Wrap-up notes
Number of Pages: 6
Publication Date: May 2024
Overview:
During the first 13 weeks of 2024, China’s smartphone sales saw a 1% increase from the same period in 2023, while non-iPhone sales rose 6.5%, according to Counterpoint’s China Smartphone Weekly Model Sales Tracker. This report analyzes in detail the Chinese smartphone market’s dynamics and brand performance during the above-mentioned period.
Table of Contents:
- Overall performance
- Brand-wise notes
- Wrap-up notes
Number of Pages: 6
Published Date: April 2024
Overview:
In this report, you will find China’s weekly smartphone sales
- By key brands and By Key Models
- Huawei
- OPPO
- vivo
- HONOR
- Xiaomi
- Others
- Key takeaways for the corresponding week
- Market share charts for key brands and weekly sales trends
Table of Contents:
- Weekly Update Takeaway
- Top Brand Sales & Market Share
- Pivot
- BaseFile
Published Date: February 2023
Overview:
In this report, you will find China’s weekly smartphone sales
- By key brands and By Key Models
- Huawei
- OPPO
- vivo
- HONOR
- Xiaomi
- Others
- Key takeaways for the corresponding week
- Market share charts for key brands and weekly sales trends
Table of Contents:
- Weekly Update Takeaway
- Top Brand Sales & Market Share
- Pivot
- BaseFile
Published Date: February 2023
Overview:
In this report, you will find China’s weekly smartphone sales
- By key brands and By Key Models
- Huawei
- OPPO
- vivo
- HONOR
- Xiaomi
- Others
- Key takeaways for the corresponding week
- Market share charts for key brands and weekly sales trends
Table of Contents:
- Weekly Update Takeaway
- Top Brand Sales & Market Share
- Pivot
- BaseFile
Published Date: April 2023
Overview:
In this report, you will find China’s weekly smartphone sales
- By key brands
- Apple
- OPPO
- Samsung
- vivo
- Honor
- Huawei
- Xiaomi
- By key models
- Apple – all key smartphone models
- Samsung – 4 foldable models
- Key takeaways for the corresponding week
- Market share charts for key brands and weekly sales trends
Table of Contents:
- Weekly Update Takeaway
- Top Brand Sales & Market Share
- Pivot
- BaseFile
Published Date: Feb 2024