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Insights Tag: South Korea

Connected Car Sales Grew 12% YoY in 2022 With Volkswagen Group in Lead

  • Volkswagen Group led in connected car sales, closely followed by Toyota Group.
  • 4G cars captured more than 95% of connected car sales in 2022.
  • Tesla broke into the top-10 connected car sales rankings for the first time.

New Delhi, London, San Diego, Buenos Aires, Hong Kong, Beijing, Seoul – April 24, 2023

Global connected car sales* grew 12% YoY in 2022 with the share of connected cars in the overall car sales exceeding 50%, according to the latest research from Counterpoint’s Smart Automotive Service. The US remained the strongest market for connected cars followed by China and Europe. These three markets accounted for nearly 80% of the total connected car sales globally in 2022. Despite having a relatively small share of connected car sales, Japan experienced the highest growth in connected car penetration.

Commenting on the market dynamics, Research Analyst Abhilash Gupta said, “The penetration of connectivity in cars improved during 2022 after struggling in 2020 and 2021. In 2022, new facelift versions of older models like the Honda Civic, Toyota Corolla, Ford Escape and Chevrolet Equinox were introduced with upgraded 4G connectivity and new features. Some prominent features include remote lock/unlock, remote engine start/stop, climate control, vehicle status, location tracking, geofencing, emergency assistance, in-cabin music, video streaming, and over-the-air updates. Next-generation vehicles are being introduced with various connected and autonomous features that require high-speed internet access available through 5G. However, as of now, 5G remains a niche, available only in premium cars like the Ford F-150 Lightning, Cadillac LYRIQ, Mercedes-Benz EQS, Audi e-tron GT, BMW iX and GWM Haval HG.”

CC Penetration by regions_2022_Counterpoint

Gupta added, “With consumers’ focus shifting to connectivity in the car, non-connected car shipments are steadily declining. The top five automotive groups accounted for nearly half of the connected cars sold in 2022. Volkswagen Group led the charts in terms of connected car sales volume, closely followed by Toyota Group. Tesla broke into the top 10 for the first time.”CC Sales Share by group_2022_Counterpoint

Commenting on the market outlook, Senior Analyst Soumen Mandal said, “The shift towards digitization in cars is increasing at a rapid pace and is visible in the consistent rise of connected car penetration globally. Currently, 4G dominates the connected car market with almost 95% share. But as the automotive market is transitioning towards electrification, software-defined vehicles and autonomy, the need for seamless and faster in-vehicle connectivity will be fulfilled through 5G. By 2030, more than 90% of connected cars sold will have embedded 5G connectivity. Connected car sales are expected to grow at a CAGR of 13% between 2022 and 2030.”

* Sales here refer to wholesale figures, i.e. deliveries out of factories by respective brands, and consider only passenger cars with embedded connectivity.

The comprehensive and in-depth ‘Global Connected Car Tracker, Q1 2019-Q4 2022’ and ‘Global Connected Car Forecast, 2019-2030F’ are now available for purchase at report.counterpointresearch.com.

Feel free to reach us at press@counterpointresearch.com for questions regarding our latest research and insights.

Counterpoint automotive quarterly

Background

Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media, and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects, and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.

Analyst Contacts

Abhilash Gupta

 

Soumen Mandal

 

Peter Richardson

 

Counterpoint Research

press@counterpointresearch.com

 

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$1.1-billion Opportunity Opens up in South Korea with LG’s Exit

Boston, Toronto, London, Hong Kong, New Delhi, Beijing, Taipei, Seoul – September 6, 2021

A $1.1-billion opportunity has been created in South Korea with the exit of LG from the smartphone market, according to Counterpoint’s latest Korea Smartphone Tracker. This calculation is based on LG’s smartphone revenue in 2019, when business was stable. LG was once the second-largest player in the market.

Counterpoint Research South Korea Smartphone Market Share by OEM

Samsung is trying to benefit from LG’s exit as it has a wide range of low- to mid-priced Android models. The company will strengthen its Galaxy A line-up further in the second half, along with the recently released Galaxy Z Fold/Flip series. Recently, Samsung included the LG V50 in its buyback program for the first time. Earlier, the program used to target only Samsung and Apple models.

Apple is also upping its game to increase share, although the absence of feature-enabling credit card payments via iPhones in South Korea may act as a barrier in addition to the general tendency of Android-based mobile users to stick to Android models. Apple has recently started to sell iPhones at LG’s electronics retailer LG Best Shop, thus adding offline sales channels across the country. In addition, it reportedly plans to open South Korea’s third and fourth Apple stores after opening the second one at the end of last year. It is also aiming to expand consumer services in the country.

Xiaomi started to get aggressive in South Korea’s low- to mid-end segments with the Redmi Note 10 launch. However, it does not seem easy for the company to take a significant share here as the consumers have a low preference for Chinese brands.

The South Korean smartphone market itself contracted 8% YoY and 17% QoQ in Q2 2021, lacking momentum from the top two dominant players – Samsung and Apple. Both did not have any new flagships during the period. The Galaxy A52 and A72 were not released due to chip shortages, contrary to the company’s original plan. Further, unlike last year, Apple did not release the iPhone SE series either, while the new product effect of the iPhone 12 diminished with the approaching launch of the iPhone 13.

Senior Analyst Liz Lee said, “A strong recovery of the South Korean smartphone market is expected on the back of new launches in the second half. Samsung will likely take the majority of LG’s domestic market share, but it is worth paying attention to overseas brands’ entry, such as Google and Motorola. Their brand awareness is good among Korean consumers, but the key is whether they fully understand the country’s smartphone market and consumer preferences. It will be important for them to benchmark the past effective strategies of LG, including its target price segments and sales channels, to absorb LG’s smartphone users. With this potential competition, we could expect a more diversified competitive landscape of the South Korean smartphone market than before.”

Some of the many questions that prospective entrants to the South Korean smartphone market need to ask themselves are:

  • How big will the South Korean market be in the coming years?
  • What was LG’s product positioning?
  • Which price segments saw LG competing in the most?
  • What key features do consumers consider when buying?

Our detailed report ‘South Korea Smartphone Tracker’ answers these questions. 

Feel free to contact us at press(at)counterpointresearch.com for questions regarding our latest research and insights, and for press enquiries.

Background:

Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.

Analyst Contacts:

Liz Lee

Counterpoint Research
press(at)counterpointresearch.com

Related Posts

  1. Apple iPhone Market Share: 2007 to 2023
  2. Foldable Smartphone Shipments to Grow 10x by 2023
  3. LG Exits Smartphone Business: What Does it Mean for the North American Market?
  4. LG’s Smartphone Biz Exit: Opportunity for Samsung, Motorola, HMD and Xiaomi
  5. Q2 2021: Apple Achieves Record June Quarter Shipments, Xiaomi Becomes the Second-Largest Smartphone Brand Globally
  6. Q2 2021: Apple Updates
  7. Right Intentions, Failed Experiments Mark LG’s Smartphone Story
  8. Samsung Galaxy Z Fold 3, Z Flip 3: Unfolding Advanced Foldable Experiences at More Affordable Price Points

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