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Oppo Find X2 Pro: Gorgeous Display and Versatile Cameras, at a Premium

The Oppo Find X2 Pro features a 6.7-inch QHD+ display with a 120Hz refresh rate.

The triple rear camera setup offers 10X hybrid zoom and 60X digital zoom.

Equipped with 5G connectivity, it supports both SA and NSA bands.

Back in 2018, when smartphone designs were getting boring and notched displays were becoming common, Oppo launched the Find X offering an immersive full-screen display. To achieve this, Oppo added a motorized sliding mechanism that would pop-up to reveal the cameras. It was a unique implementation that made the Oppo Find X stand apart from the rest. But the smartphone had its set of shortcomings, which the company has tried to address with its successor – the Oppo Find X2 Pro.

Oppo took two years between the launch of the Find X and the Find X2-series, but it has focused on some key areas to make the wait worthwhile. There are two models – the Find X2 and Find X2 Pro, with the difference between them being the camera setup and IPXX rating. I have been using the “Pro” model for over a week now, and I can clearly say that the Find X2 Pro is a contender to fight for the best Android smartphone title for 2020.

Ultra-Premium Segment Gets a Worthy Competitor

Oppo has been in the smartphone industry for close to a decade now, but it has mostly been focusing on affordable and mid-range smartphones. With the Reno-series and Find X, the company entered the premium segment. The Reno-series helped Oppo gain some market share in the premium segment. In Q1 2020, Oppo registered a growth of 67% YoY (from a low base), according to Counterpoint’s Monthly Pulse Service.

counterpoint oem share premium

With the Find X2-series, Oppo has debuted in the ultra-premium segment. The Find X2 Pro is offered in two SKUs – 256GB and 512GB models, both having 12GB of RAM. With a starting price of $1,200, the smartphone is even more expensive than the Galaxy S20 Ultra 5G. This clearly shows Oppo’s ambitions to compete with the best ones out there.

Commenting on the premium strategy, research analyst Varun Mishra said, “The premium segment is important for OEMs as it contributes to over half of the industry revenue. However, the segment remains consolidated. Over the last few quarters, we have seen Chinese OEMs trying to crack this segment through various strategies like introducing sub-brands, new product lines, or 5G devices. Oppo, with the Find X2 Pro, has launched a 5G-capable premium device with a unique design, stellar camera and a stunning display. With the increasing adoption of 5G and declining demand for Huawei outside China, there is a gap to be filled in the premium segment, especially in markets like Europe. Oppo can leverage this opportunity. The Find X2 Pro also shows Oppo’s prowess in the design and innovation stakes, which will also help in gaining mind share-across all markets.”

Steep pricing aside, Oppo has focused on display and camera tech, while also offering future-proof 5G connectivity. The spec sheet sounds good on paper, but does the smartphone deliver on its promise? Can Oppo command such high pricing? Here is what I think after putting it through the paces for over a week.

Beautiful Design with Ceramic Back

Over the past two years, we were increasingly seeing the trend of multi-color gradient back designs. But that seems to be dying down in 2020. Be it Samsung or OnePlus or Huawei, and now even Oppo, we are looking at simple elegant designs.

The Find X2 Pro sports a ceramic back with glossy finish and etched circular texture which has two advantages. First, the surface is non-slippery, which offers a good grip when holding the phone. Secondly, the usual smudging problem that we see with the glass back is not present here, and I appreciate this.

“The ceramic back offers a classy look and premium feel to the smartphone.”

There is also a Vegan Leather option that you could go for, and it is a refreshing change from the typical glass back designs. The Asus Zenfone Zoom and Samsung Galaxy Note 4 were some of the other popular phones featuring a leather back.

Stunning Display with Smooth 120Hz Refresh Rate

The display is an important component of a smartphone with which we interact the most. With COVID-19 lockdowns, work-from-home, content consumption and gaming on device, has increased. Having a high-quality display is the need of the hour to enjoy immersive entertainment, and the Oppo Find X2 Pro does not disappoint.

The front is dominated by a 6.7-inch QHD+ Super AMOLED panel with very thin bezels on the top and bottom. The screen is slightly curved on the edges, which gives a premium look and feel. It runs at a resolution of 3168×1440, with a pixel density of 513 PPI and a tall aspect ratio of 19.8:9. Be it text or videos, everything looks crisp and vivid. You can customize the experience by choosing between Vivid, Gentle, and Cinematic modes.

counterpoint oppo find x2 pro review lead

The screen offers a refresh rate of 120Hz and a touch sampling rate of 240Hz, which reduces latency and improves touch response when playing games. Unlike Samsung that locks 120Hz refresh rate at FHD+ resolution, Oppo is letting users experience the same at QHD+ resolution too.

What makes the Find X2 Pro’s display stand out is the Pixelworks Iris 5 chipset which enables HDR10+, HDR Boost, and color accuracy. There is also MEMC technology that upscales 24fps videos to 120fps to reduce motion blur and stuttering, especially when watching action-packed content. You will notice these smooth visuals when watching sports like football or basketball. You can also experience this when watching dance videos on YouTube and other apps. During my usage, I did not notice any choppiness or frame drops in video playback. But people who are not used to the faster frame rate may find it hyper-real, and it will take time getting used to it.

“The Find X2 Pro’s screen is a visual treat and the smooth graphics will encourage you to watch more content on the screen.”

A Versatile Triple Camera Setup

The Find X2 Pro comes with a total of four cameras – three at the back and one on the front. The rear camera setup includes a primary 48MP (Sony IMX689) sensor with f/1.7 aperture and all pixel omni-directional PDAF, which helps with faster focusing. It uses a Quad Pixel Quad Bayer set up to output 12MP photos by default. The camera app also has a mode that lets you capture photos in full 48MP resolution.

The second is a 48MP (Sony IMX586) sensor with an ultra-wide-angle lens (120-degree FoV), which also doubles as a macro lens. I like Oppo’s choice of sensor here, and I was impressed with the colors and sharpness offered by photos shot using the ultra-wide lens. There is also less distortion visible in the photos.

Oppo was the first smartphone maker to propose a periscope-style compact camera system. Though Huawei commercially pioneered it later with the P30 Pro. That brings us to the third sensor, which is of 13MP resolution and features a periscope style telephoto zoom lens. It enables you to take photos with 5X optical zoom, 10X hybrid zoom, and 60X digital zoom. Upfront, there is 32MP snapper for selfies and video calling embedded in hole-punch display cutout.

Camera Samples: Ultra-wide and regular

Below are a couple of shots taken using the ultra-wide and primary camera lens in default 12MP resolution. As you can see in the first ultra-wide photo, the camera has captured all the elements perfectly with fine details and accurate colors. Though the tone is slightly on the cooler side, which could be the AI at work to balance the overall frame.

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The second photo is shot using the primary lens, and you can instantly notice the clarity and how well the subjects have been captured. Here the tone is slightly on the warmer side, based on the scene, and I don’t have any complaints about it.

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Impressive Zooming Capabilities

Moving on, the next two photos were shot in 2X and 5X zoom levels. As you can see in the photos below, the periscope telephoto camera can capture crisp photos while retaining details. Notice the text on container trucks, the buildings, and the people walking there.

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IMG20200614141237

Finally, we come to the real test. The first photo is shot at 10X hybrid zoom level, and you can still clearly see the text on the trucks, the colors are retained and even the windows of the buildings in the back look sharp. The last photo is shot at 60X digital zoom. While not completely sharp, the text on the trucks is seen, and they were roughly 800 meters away from where I was standing.

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“The optical, hybrid, and digital zooming capabilities offered by the Find X2 Pro are impressive.”

Portrait and Macro Photography

Capturing photos of moving subjects, especially pets is challenging. The same goes for insects and flies as they quickly move or fly away as you go closer. The quick focusing and zero-shutter-lag help take blur-free shots.

In the first shot with the cat moving its head, I would barely look at the camera for two seconds. With the right timing, I was able to capture a perfect shot. In the second photo, it was a little windy, and the branches were moving, still, the camera managed to capture a good portrait shot. The edge detection is a little off due to windy conditions, but the overall photo has a good background blur with the subject in the focus.

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Moving to macros, you can capture close-up shots from a distance close to three centimeters. If shot correctly, the subjects are well in focus, with adequate background blur. The camera also retains colors and other details accurately.

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Clearer Photos Even in Low-Light

For the low-light photos, I was looking for a subject where I could test the camera’s capabilities. I found a small spot in the building’s secluded corner where the painting cans were kept. It was dark with very little street-light falling there. With normal mode, the photo looks dull, but the moment I turned on “Ultra Dark Mode” I was able to capture a good shot.

What the mode essentially does is that captures a burst of photos at multiple exposures in about six seconds and then stitches them together. The AI is also at work here to increase brightness, sharpness, and reduce noise. Do note to keep your hands steady to capture blur-free photos.

Selfies Look Bright and Detailed

The 32MP front camera captures photos in full resolution, and they are about 6MB in size. I took a couple of selfies where there was a little harsh sunlight. With HDR on, you can see the grass and trees look a little overexposed, and the colors are punchy too. But if you look at the face, the camera retains details, and the AI smoothens the skin. With AI turned off, and portrait mode on, you see a nice background blur and natural skin tone with details.

Smooth Video Recording and Playback

The Snapdragon 865 SoC allows for up to 8K video capture but, sadly, Oppo has kept the Find X2 Pro restricted to 4K (60fps) video capture. I shot three sets of sample footage to test the quality. At 4K (60fps) the footage was good, but it does not support OIS, which makes the video a little jerky.

There is Ultra Steady mode too, which enables OIS + AIS which reduces the shakiness. The mode works well, and the footage is smooth. Though, the resolution is reduced to 1080p. Oppo has also added Live HDR Video to capture rich footage, and I was impressed with the overall quality. There is also bokeh mode that keeps the subject in focus, while the background is blurred, but it only works when the human subject is present, not when shooting videos of objects, but that is not a deal-breaker for most users.

“You’ll love capturing videos on the Find X2 Pro, especially with Ultra Steady mode.”

Blazing Fast Performance to Keep You on Your Toes

On the performance side, the Oppo Find X2 Pro comes with Qualcomm’s 7nm Snapdragon 865 SoC under the hood. It is paired with 12GB of LPDDR5 RAM and UFS 3.0 storage (256GB/512GB). The hardware, a screen with a 120Hz refresh rate, combined with Android 10 and Color OS 7.1 skin, offers fast performance. You will notice how smooth the UI is, be it scrolling through the app drawer or settings, or running multiple apps in the background.

Gaming performance on the smartphone is good too. I played games like PUBG Mobile with Ultra Settings and HDR on and did not notice any lag or stutter. The experience was the same when playing Asphalt 9: Legends and COD: Mobile. Every evening I play PUBG Mobile for about two hours at a stretch, and even with 120Hz refresh rate and brightness at 50%, the phone barely gets warm. I just wish Oppo had added features like 4D vibrations to make the gaming experience more fun.

Battery drain with Wi-Fi during this time is 70% (went from 100% to 30%). Lowering refresh rate to 60Hz did reduce some battery consumption, and the drain this time was 58%. Personally, in favor of smooth experience, I do not mind keeping the refresh rate at 120Hz all the time.

Oppo has also optimized the software very well. Unlike the previous iterations, this one is more refined and, out of the box, I did not find any questionable apps or app recommendations. Though apps like Netflix, Trip.com, Webnovel, OfficeSuite, Opera, and Facebook are available out of the box, but you can uninstall them if so-inclined.

Another interesting development is where the Oppo Find X2 Pro is also a part of the Android 11 Beta program. This means you will be able to install the preview version of the next Android iteration to try out the upcoming features before its officially released. It is a good move in redefining the premium experience, at least from the software point of view.

Resilient Battery Life and 5G Support

The smartphone is armed with a 4,260mAh battery with Super VOOC 2.0 Flash Charge technology. Oppo has bundled a 65W fast charger in the box, which takes the battery from empty to 100% in about 43 minutes (as opposed to the 38 minutes mentioned in the ads). Though it misses out on wireless charging, which is now common on other flagship smartphones.

In terms of battery life, with regular usage, you could sail through the working day. Unfortunately, with the current work from home scenario, I could not test it fully. But I tried one-hour worth gaming, binge-watching TV shows for an hour, some 20 minutes phone calls, and casual social networking. With all this, I could get close to 4 hours and 42 minutes of screen time, with battery drain to 5% from full. Which is not bad considering 120Hz refresh rate is on all the time.

“The charging is crazy fast offering a quick top-up within minutes.”

In mature markets like China and Europe where 5G networks have been deployed, the Find X2 Pro supports the next-gen network on the Sub-6Ghz band (both SA and NSA). This makes it an ideal choice in European countries where Huawei’s latest flagships lack GMS support. As there is no 5G network here in India, I could not put it to the test.

Security and Extras

For security, the smartphone comes with an in-display fingerprint scanner which is quick in recognizing and unlocking the device. There is also face unlock, which is speedy, but I mostly prefer fingerprint unlock as it is more secure.

Talking about extras, I found an app called Oppo Relax, which offers beautiful nature sounds to lighten up your mood. There is breathing mode, which you can follow to inhale and exhale air, and thus relax. The app also has different sounds to quickly set the ambient mood. You can switch between temple to mountains, to nature, coffee shops, rain, or a seashore among others. It also supports Dolby Atmos, giving you a completely immersive experience.

Concluding Thoughts: Find X2 Pro is Oppo’s Best Smartphone So Far

The Find X2 Pro has a lot of merits going in its favor. It sports one of the best-looking displays on a smartphone, making it ideal for content consumption and gaming. The cameras are capable of taking great photos too. With an overall speedy performance, crazy-fast charging, and ceramic back design, the smartphone is definitely in my recommendation list.

But can Oppo command a high price tag of $1,200? Well, it has everything that you would expect from an ultra-premium smartphone, including IP68 water and dust resistance. The only missing feature is wireless charging. Oppo has done a fantastic job in designing the Find X2 Pro, and with a lot of innovations going inside, it is more like testing the waters in the ultra-premium smartphone segment to win some market share from dominant Android players such as Samsung and Huawei.

Also Read: Strategic Reviews and Insights on The Latest Smartphones

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OnePlus 8 Series: Aiming to Redefine Flagship Experience

The OnePlus 8 and 8 Pro smartphones are powered by Snapdragon 865 SoC.
Both smartphones include support for the 5G network by default.
OnePlus 8 Series brings display enhancements in collaboration with Pixelworks.

Amid the ongoing COVID-19 pandemic and lockdowns in several countries, OnePlus has announced its 2020 flagship smartphones. Just like last year, there are two smartphones this year too – the premium OnePlus 8 Pro, and a compact OnePlus 8. From 5G only portfolio to faster wireless charging and immersive audio and video, the OnePlus 8 Pro brings some of the biggest upgrades to redefine flagship experience. There is a lot to talk about the new OnePlus 8 Series, so let’s quickly dive in.

Improved Design, Better Aesthetics

Both the new OnePlus smartphones share identical design featuring a metal frame sandwiched between front and back glass. To address one of the most common problems with glass back design, the company has carefully chosen CMF (Color, Material, Finish) this time around. The new phones come with a frosted glass back with a soft matte finish, which means it won’t be a fingerprint magnet and slippery like other smartphones.

counterpoint oneplus 8 pro cmf

OnePlus is also offering a good choice of colors with a gradient finish. OnePlus 8 is available in Onyx Black, Glacial Green, and Interstellar Glow, whereas in the case of the Pro model, Interstellar Glow is replaced by Ultramarine Blue. The 7 and 7T featured a waterdrop notch display, whereas the 7 Pro and 7T Pro featured a pop-up selfie camera. With the new series, both smartphones feature a hole-punch camera cut out that houses the front camera.

Smooth Display with Pixelworks Inside

OnePlus 8 Pro

OnePlus introduced a 90Hz high refresh rate display with the 7 Pro, and now it is making the display even better with the new phones. The OnePlus 8 Pro flaunts a 6.78-inch QHD+ (3168×1440 pixels) Fluid AMOLED display with curved edges. It now comes with a 120Hz refresh rate to make scrolling smoother, and touch more responsive. This means things, like navigating through the UI, scrolling through the web page, Facebook and Instagram timeline among others, will be fluid. But the key difference will be noticeable when playing games. It will allow for lower latency and smoother graphics. There is also support for Dolby Atomos to make gaming more immersive.

At the launch event, OnePlus also announced support for Google Stadia. The game-streaming service will offer access to a collection of games to play instantly. This means you’ll no longer need to wait for game downloads, installation and updates before playing them. The company is looking to aim for different needs of the users.

OnePlus has worked with Pixelworks to include the Iris 5 chipset which enables HDR10+, HDR Boost and color accuracy. This will make the video content livelier and the MEMC technology will further upscale 24fps videos to 120fps to reduce motion blur and stuttering, especially when watching sports and action-packed content.

counterpoint oneplus 8 pro display

OnePlus 8

The OnePlus 8, on the other hand, gets a 6.55-inch FHD+ (1080x2400pixels) Fluid AMOLED display with curved edges, and a 90Hz screen refresh rate. It comes with Pixelworks Soft Iris software solution which enables color accuracy, HDR10+, and color accuracy. The solution also enhances the dynamic range of non-HDR content to offer a better viewing experience.

Here, the engineering efforts of OnePlus are commendable. The OnePlus 8 feels more compact compared to the iPhone 11 Pro Max which features a 6.5-inch display. This is because the OnePlus smartphone has a higher screen-to-body ratio. It is also worth mentioning that the device is more compact than the iPhone, despite having several antennas for 5G connectivity.

Key Specifications of OnePlus 8 and OnePlus 8 Pro

It’s not just the design, both smartphones share identical hardware too; well, in some departments. They are both powered by a 7nm Qualcomm Snapdragon 865 SoC, paired with a Snapdragon X55 5G modem with support for Sub-6GHz low and mid-band. Interestingly, in the US, Verizon will be getting a special OnePlus 8 5G UW (Ultra Wideband) device with support for mmWave. Sadly, the Pro model won’t support mmWave. But, it does come with faster Wi-Fi 6 support, which is missing on the compact model.

Both the OnePlus 8 and 8 Pro models will be offered in two SKUs – 8GB RAM with 128GB storage, and 12GB RAM with 256GB storage. Though, there is a small difference – the compact model comes with LPDDR4X RAM, whereas the Pro model gets the faster LPDDR5 RAM. Having the LPDDR5 RAM offers a 30% faster memory speed while reducing power consumption by 20%. In short, it will offer snappy performance while saving battery life.

The battery capacity also sees a jump, keeping the power-hungry SoC and 5G network in mind. OnePlus 8 is armed with a 4,300mAh battery, whereas the Pro model comes with a slightly larger 4,510mAh battery. Both support Warp Charge 30T wired charging that can quickly top up the smartphones from 1% to 50% in 23 minutes.

Wireless Charging, and More

OnePlus has left no stone unturned in ensuring the ‘Pro’ model gives you the true flagship features. You finally have a 30W fast wireless charging feature, which can charge be battery from 1% to 50% in 30 minutes. Similar to other wireless charging phones, this one too has reverse wireless charging to charge other devices. While you will be able to wirelessly charge the OnePlus 8 Pro using the standard Qi wireless charging pad, for faster speeds, you’ll need to buy the OnePlus charging stand that will be available for $80.

counterpoint oneplus 8 pro wireless charger

In comparison, the iPhone 11 Pro and iPhone 11 Pro Max which costs over $200 more than the OnePlus 8 Pro, only support wireless charging speeds up to 7.5W. At this speed, they take about one-and-a-half-hour to charge 50%. Similarly, the Galaxy S20 series which starts at $999, and goes to $1,399 for the base model of Galaxy S20 Ultra, offers wireless charging speeds up to 15W.

counterpoint oneplus 8 pro water resistance
Source – OnePlus

OnePlus has put a lot of effort into ensuring it lives up to the ‘fast and smooth’ tagline. The company just didn’t stop there, the OnePlus 8 Pro is also IP68 certified for water and dust resistance.

Camera Upgrades For The Shutterbugs

With every new device, OnePlus has focused on the camera performance, and the new devices are no exception. The Pro model now comes with a 48MP Sony IMX689 primary sensor (f/1.78) with a pixel size of 1.12µm. With 4-in-1 pixel binning, the camera clicks photos in 12MP resolution, but the option to click in full res is also available. The major upgrade comes in the form of a 48MP sensor with an ultra-wide-angle lens, up from 16MP on the 7T Pro model. This will allow users to capture ultra-wide photos in higher resolution, with more details. There is also an 8MP telephoto lens with 3X optical zoom and 5X hybrid zoom. One addition here is a dedicated 5MP color filter camera sensor. It let’s you add filters and artistic lighting effects to your photos right from the camera app using the mode.

counterpoint oneplus 8 pro camera setup
Source – OnePlus

The OnePlus 8, on the other hand, comes with identical triple camera setup as the 7T, but with some changes. The telephoto lens is now replaced with a 2MP macro sensor on the new phone. Besides you get a 48MP primary sensor (IMX586) and a 16MP ultra-wide-angle lens. For selfies and video calling, both smartphones come with a 16MP (Sony IMX471) front camera. It supports time-lapse and 1080p video recording capabilities. The front camera also supports the face unlock feature.

Both the 8 Series smartphones support slow-motion video recording up to 480fps, and 4K video recording at 60fps. Sadly, while the Snapdragon chipset supports 8K video recording, support for the same isn’t present here.

Talking more about videos, OnePlus has also partnered with Nokia for OZO Audio technology which brings Audio 3D, Audio Zoom and Audio Windscreen features. With Audio 3D, users can record videos with spatial sound, whereas the Audio Windscreen reduces the wind distortion in the audio. Lastly, Audio Zoom allows users to amplify sound in a video recording by zooming into a specific area.

OnePlus 8 Series Pricing: From Flagship Killer to a Flagship

As mentioned above, the new smartphones will be offered in two SKUs. The OnePlus 8 base model with 8GB RAM will be available for $699, whereas the 12GB RAM model will be available for $799. The OnePlus 8 Pro, on the other hand, will be available for $899 for the base model with 8GB RAM, whereas the 12GB RAM model will set you back by $999.

Counterpoint OnePlus smartphones Pricing Strategy

Sure, the OnePlus phones are expensive, and they are no longer the flagship killer that would cost 1/3 compared to the Apple and Samsung phones. But over the years, OnePlus has been gradually moving up in the premium category, and the price hike was justified with the addition of new features. In the current case, IP68 certification and Wireless Charging are the features that help OnePlus level the game with Samsung and others. Here is a graph showing how the prices of OnePlus phones scaled up over the years.

Challenges in India Amid COVID-19 lockdown

India is a major market for Chinese smartphone makers. In 2019, OnePlus took the lead position in the premium smartphone segment with a 33% market share. However, with the COVID-19 lockdown and its effect on the industry, we expect OnePlus shipments to see a decline of 11% YoY in 2020.

Commenting on lockdown and sales impact in India for OnePlus, Counterpoint research analyst Karn Chauhan said, “In the premium segment, price elasticity is least important as other factors like brand loyalty and status are more important. However, users shifting from low to mid-price tier are unlikely to take a bigger jump to the premium segment, especially with incomes negatively impacted by COVID-19.”

““However, for INR 30K – 40K price segment, we believe the demand will decline for this segment. The consumer demographics of this price segment mainly consists of students and aspirational middle class, who might delay their purchases for the near future,” he added.

With this lockdown, the high-class and upper-middle-class will be the least hit. Companies like Apple and Samsung will likely benefit from this trend. Though, OnePlus may also benefit from the price decline of its older generation 7T models.

Talking about the new OnePlus launch, Counterpoint Research Director, Tarun Pathak said, “From a sales perspective, the launch quarter will surely be impacted. For instance, in India, around one-third of the company’s annual sales happen during launch Q2 quarter. To offset this, OnePlus will need to aggressively scale up its efforts in Q3 and Q4 where we think demand will be shifted in India due to the ongoing COVID-19 crisis. Given the brand image and good exposure to online, OnePlus can look at different ways to push sales, especially those related to upgrades as it has a loyal userbase. This will also be the first time when OnePlus new launch sales will overlap the launch quarters of Samsung Note and Apple iPhone refresh too. We are expecting a strong competition in India’s premium market in Q3 and Q4 2020.”

Challenges in the US, and Globally

In the US, OnePlus was the third-largest 5G smartphone vendor in 2019 with a market share of 11%, with Samsung taking the top spot and LG taking the second spot. Currently, with the COVID-19 outbreak, roughly 60% of carrier stores are closed in the US. But as a lot of OnePlus users are tech-savvy, who can buy online, the sales may not see much of an impact. Also, having 5G smartphones on two of the largest carriers in the US – Verizon and T-Mobile, could help OnePlus gain some additional market share.

“Globally we believe that OnePlus has the right mix of products. Embracing the 5G trend earlier will turn out to be a good learning curve for the brand. The latest OnePlus 8 series with 5G only portfolio will make a strong point for OnePlus to expand into more channels within the EU and NAM. We have already seen this in its association with Verizon in the USA. Carriers/channel partners in the EU and NAM will see this as an opportunity to diversify their portfolio beyond Samsung and Apple. Sure COVID-19 will impact the sales as it overlaps its launch quarters. However, in the EU and NAM, the online channels are still open which will help the brand to push some of the sales, unlike India, where it is likely to be impacted more,” Pathak added.

Upping the Game to Redefine Flagship Experience

Until now, OnePlus had its focus on being the “Flagship Killer” but that changes now. There are three core areas where OnePlus 8 Pro is looking to challenge the competition. The 5G only portfolio, along with Wi-Fi 6 means users get the latest and fastest connectivity solution. Secondly, users consume a lot of content – from videos to movies, games and web surfing. A display with a faster refresh rate, along with SDR to HDR conversion opens gates for an immersive experience. And lastly, a wired and wireless charging solution 2x faster takes it ahead of the competition. The $900 entry price is where OnePlus triumphs in aiming to redefine the flagship experience.

BONUS! Podcast

My colleagues Karn Chauhan and Maurice Klaehne share their thoughts and insights on the OnePlus 8 Series potential and outlook.

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