indonesia smartphone market Archives

Indonesia Smartphone Shipments up 28% YoY in Q2 2021; Xiaomi Grabs Top Spot for First Time

Hong Kong, Boston, Toronto, London, New Delhi, Beijing, Taipei, Seoul – September 15, 2021

Smartphone shipments in Indonesia recorded solid growth of 28% YoY and 22% QoQ in Q2 2021, according to Counterpoint Research’s Monthly Indonesia Channel Share Tracker. This growth was driven by the Eid al-Fitr festive offers during the first half of the quarter, and new launches. A lower base in the same quarter last year, when the COVID-19 pandemic first hit the country, also helped.

Among the smartphone players in Indonesia, Xiaomi reached its highest ever share (26%) of total shipments to become the market leader for the first time. The brand’s top models in the country include the Redmi 9C, Redmi 9A and POCO M3, popular due to features related to battery, storage and camera. vivo took the second spot with a 21% share, driven by the Y12s, Y1s and Y20s models. OPPO stood third with a 20% share as its A54, A15 and Reno 5 5G models performed well. Samsung and realme achieved fourth and fifth ranks respectively.

Indonesia Smartphone Shipments Share by Brand, Q2 2021 vs Q2 2020

Source: Counterpoint Research Monthly Indonesia Channel Share Tracker, June 2021

Research Analyst Paula Ruth said, “The strong growth in smartphone shipments in Q2 was driven by an early recovery in consumer spending, thanks to the pent-up demand and Eid al-Fitr celebrations, combined with faster adoption of smartphones. We also observed smartphone brands in Indonesia becoming more active in the online channel to support health protocols related to the pandemic. According to Counterpoint data, the online channel accounted for around 19% of the smartphone market in Q2 2021, higher than the pre-pandemic level of 13% in Q1 2020.

During Q2, the country’s top telecommunication operators Telkomsel and Indosat Ooredoo started to launch 5G commercial services, gradually expanding the coverage. We think the consumers’ preference for 5G phones would grow with the launch of 5G services or in anticipation of getting such connectivity. Based on our Indonesia Channel Share Tracker, 5G smartphones’ share in total smartphone shipments rose from 4% in Q1 2021 to 7% in Q2 2021.

Going forward, we are slightly cautious on the smartphone market performance in Q3, given the COVID-19 resurgence around mid-June. But we see potentially more signs of recovery afterward. Current daily infections have already dropped significantly compared to the peak in July. However, the ongoing component shortages continue to pose a risk.”

Commenting on Xiaomi’s leadership in Q2, Senior Analyst Glen Cardoza said, “Xiaomi’s success in the quarter was due to its popularity for ‘good value for money’ products, strong online presence, relatively lean inventory management, and global component shortages, which forced a competitor like Samsung to prioritize certain markets. The consumers’ preference in Indonesia has shifted more toward affordable smartphones and online purchases due to the pandemic. These preferences align well with Xiaomi’s strong points. Xiaomi not only led the overall smartphone shipments in Indonesia but also topped in online sales, grabbing around 30% share during the quarter.”

Background

Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media, and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.

Counterpoint Research
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Counterpoint Technology Market Research All Rights Reserved. Reproduction of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. However, we disclaim all warranties as to the accuracy, completeness of this report. Counterpoint shall have no liability for errors, omissions or inadequacies in the information contained and any direct/indirect damages. All opinions and estimates herein are subject to change without notice.

Feel free to contact us at press(at)counterpointresearch.com for questions regarding our latest research and insights, or for press enquiries.

Smartphone Shipments Grow 12% YoY in Key Southeast Asian Countries in Q1 2021

Hong Kong, London, Boston, Toronto, New Delhi, Beijing, Taipei, Seoul – June 10, 2021

The smartphone market in the four major Southeast Asian countries of Indonesia, Thailand, Vietnam, and the Philippines recorded a 12% YoY growth in Q1 2021, according to Counterpoint’s Global Smartphone Channel Share Tracker. Online sales grew 45% compared to the same period last year, accounting for 16% of the total market.

Looking at the growth rate of these markets, Indonesia (the biggest economy) saw YoY growth of 4%. Though relatively smaller, Thailand, Philippines and Vietnam markets saw high YoY growth rates of 13%, 19% and 26% respectively.

Top brands and their performance

OPPO led the brand share with 22% while Samsung and vivo ranked second and third with 19% and 16% shares respectively. OPPO, which has recently achieved good results in China, managed to maintain its No. 1 position in the Southeast Asian markets in the first quarter. OPPO’s A series and Reno series have proved to be successful in these markets.

Apple registered good results due to the popularity of the iPhone 12. The brand ranked sixth with a 6% market share in Q1 2021. Transsion Group brands, especially Infinix and TECNO, have been doing well in these Southeast Asian markets.

The competition in this region is getting fiercer thanks to a maturing ecosystem, increasingly tech-savvy and young population, and growing online dependence over the last year.

Along with the growth in online sales, there is an increased cohesiveness between OEMs and telecom operators as well. In addition, 5G infrastructure and 5G commercialization are moving ahead at a brisk pace. The proportion of 5G compatible smartphones will increase in 2021. Even with the recent COVID-19 resurgence, we remain optimistically cautious about this region and its potential.

Note: There have been some revisions in the overall and country-level YoY growth percentages for Q1 2021. Brand market shares remain the same.

Background:

Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.

Analyst Contacts:

Glen Cardoza

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Podcast: Chinese Brands Catalyzing SEA Smartphone Market

The adverse economic effects brought by the COVID-19 pandemic caused a decline in smartphone sales across several regions. The SEA (South East Asian) market, which includes countries like Indonesia, Vietnam, Thailand and the Philippines, was no different. But as the lockdown restrictions are now easing, this market is seeing good recovery. There is not one, but several factors responsible for the growth, and we are going to talk about these in our latest podcast.

The lockdown period brought upon the pent-up demand, and smartphone makers are coming up with aggressive marketing strategies to cater to the users. Competitive pricing and innovative marketing strategies such as shopping through WhatsApp have helped smartphone makers bounce back. E-commerce platforms are also running promotional sales with discounts and more, which has further helped the growth. With users concerned about exchanging currency notes that could spread the COVID-19 virus, digital payments are slowly replacing cash.

In the latest episode of ‘The Counterpoint Podcast’, host Maurice Klaehne is joined by research associate Tanvi Sharma to talk about the SEA smartphone market. The discussion revolves around the impact of coronavirus on the smartphone market, brand strategies, and the shift from offline to online sales. The episode also highlights how brands are recalibrating and diversifying production to ensure minimal disruption if such a situation arises again.

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Indonesia Smartphone Market Sales Register 20% YoY Decline in Q2 2020, Online Market Share Hits All-time High of 19%

The smartphone market in Indonesia declined 9% QoQ in Q2 2020.
Vivo led the market with 21.2% share, followed by OPPO (20.6%) and Samsung (19.6%).
Xiaomi led the online market with 40% share.

New Delhi, Hong Kong, Seoul, London, Beijing, San Diego, Buenos Aires – September 4, 2020

Indonesia smartphone market sales declined 20% YoY and 9% QoQ in Q2 2020 mainly due to the adverse economic effect of the COVID-19 pandemic, according to the latest research by Counterpoint Research Model Sales Tracker. Top five smartphone brands — Vivo, OPPO, Samsung, Xiaomi and Realme — accounted for more than 90% of the total smartphone sales during this quarter.

Vivo continues to lead the smartphone market with 21.2% share in Q2 2020, followed by OPPO (20.6%) and Samsung (19.6%). Leaving behind local brands, Chinese players continue to dominate the Indonesian smartphone market, grabbing four slots in the top five brands with their aggressive marketing strategies.

The major catalyst in Vivo’s success is its aggressive pricing strategy and big demand from the low mid-end segment and Tier 2. Vivo’s smartphone models such as the Y12, Y91C and Y50 were among the top contributors to its market share. Vivo is strong in the offline segment. OPPO is not much behind Vivo, having stimulated the market with its A series smartphones.

Exhibit 1: Indonesia Smartphone Market Share by Sales Q2 2020

Source: Counterpoint Research Channel Share Tracker June 2020

Commenting on the online market, Research Associate Tanvi Sharma said: “Online smartphone sales in Indonesia grew 70% YoY and 7% QoQ during Q2 2020. The total online smartphone market share reached an all-time high of 19% during Q2 2020, compared to 9% in Q2 2019. This spurt was mainly due to the COVID-19-triggered need for social distancing and innovative marketing strategies such as shopping through WhatsApp. E-commerce platform Lazada topped the chart with 50% share, leaving behind Shopee (24%) and Tokopedia (15%).”

Sharma added: “This online shopping trend is expected to continue to grow as e-commerce platforms are going big on promotional activities. Recently, Shopee launched a three-week shopping event called 9.9 Super Shopping Day, offering free delivery and late-night discounts.”

Commenting on brand performance, Associate Director Tarun Pathak said: “Xiaomi emerged as the leader in online channel sales with 40% share. Its Redmi 8A was the top model for online channel sales, followed by Realme 5i and Redmi Note 8 series. Realme took second place in online channel sales with 33% share. Samsung took third place with 10% market share, its Galaxy A10s, A10 and A50 being among the top contributors.”

Exhibit 2: Indonesia Top E-commerce players by Smartphone Sales Q2 2020

Source: Counterpoint Research Channel Share Tracker June 2020

Pathak added: “The e-commerce industry has seen a big growth in these three months, thanks to COVID-19. E-wallets such as Ovo and GoPay are becoming more common as digital payments replace cash. Also, discounts and promotional offers are particularly important to lure consumers to e-commerce platforms.”

Background:

Counterpoint Technology Market Research is a global research firm specializing in Technology products in the TMT industry. It services major technology firms and financial firms with a mix of monthly reports, customized projects and detailed analysis of the mobile and technology markets. Its key analysts are experts in the industry with an average tenure of 13 years in the high-tech industry.

Analyst Contacts:

Tanvi Sharma

Tarun Pathak

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press(at)counterpointresearch.com

Indonesian Smartphone Market Grew 6% annually in Q2 2019

Realme becomes a Top 5 smartphone brand.

Refreshed A series helps Samsung retain top spot.

New Delhi, Hong Kong, Seoul, London, Beijing, San Diego, Buenos Aires –

Aug 7^th, 2019

Smartphone sales in Indonesia grew 6% year-on-year (YoY) during Q2 2019 driven by the promotions during the festive season of Ramadan both in the online and offline segment, according to the latest research from Counterpoint’s Market Monitor service.

Commenting on the results, Research Analyst, Parv Sharma, said, “Chinese brands are the reason for the growth of the smartphone market in Indonesia. Four out of the top five brands are now Chinese. Their combined market share is more than 55%. Realme, launched in Q4 2018, showed impressive growth with an aggressive pricing strategy. In three quarters, it has captured an 8% market share, thereby becoming the number five brand by volume. Realme’s leaner portfolio with aggressive online focus and value for money proposition has helped it gain market share. However, it is also looking to expand in the offline segment to grow further.”

On the distribution landscape, Associate Director, Tarun Pathak said, “Samsung continues to lead the smartphone market with a 27% share. The Refreshed A series has driven sales for the brand with key models like Galaxy A50 and A10. Further, the strong offline presence has helped it maintain a dominant position in the market. Local brands are continuously losing share to global and Chinese brands. This has led to the market being concentrated at the top with the top five brands now capturing 82% of the market. Advan was the only local smartphone brand in the top 10 list by market share, coming in at the seventh position.”

Exhibit 1: Indonesia Smartphone Sales Market Share – Q2 2019

Source: Counterpoint Research Market Pulse Q2 2019

Market Summary:

Xiaomi grew at 18% YoY driven by the Redmi 6A and Redmi 7 series. It is expanding its retail strategy with strong offline presence and official stores on portals of online partners like Lazada, Blibli, Shoppee, etc.
OPPO A5s, A3s were the best-selling models and grew at 6% YoY. OPPO has a leaner portfolio and is diversifying with the Reno series aimed at the high-to-mid segments.
Vivo grew at a healthy rate of 50% YoY, holding on to the fourth position in the market. Vivo is launching similar models that it has launched in China but with lower-end specs to keep the competitive price in the market.
Asus is another global brand that registered YoY growth but was pushed down to the sixth position by Realme. Asus Max, Max Pro is performing well in the market.
Advan, Nokia HMD, and Huawei also maintained their position among the top ten smartphone brands.

The comprehensive and in-depth Q2 2019 Market Pulse is available for subscribing clients. Please feel free to contact us at press(at)counterpointresearch.com for further questions regarding our latest research or insights. The Counterpoint Market Pulse is based on sell-through estimates based on retail surveys, vendor polling triangulated supply chain checks and secondary research.

Analyst Contacts:

Tarun Pathak

Parv Sharma

Follow Counterpoint Research
press(at)counterpointresearch.com

You can also visit our Data Section (updated quarterly) to view smartphone market share Globally and from the USA, China and India

Market Share of Top Five Smartphone OEMs in Indonesia Reached Highest-Ever Level During Q1 2019

The Indonesian smartphone market is increasingly concentrated at the top with the market share of the top five smartphone OEMs reaching the highest-ever level of 80% in Q1 2019, according to the latest research from Counterpoint’s Market Monitor service. Samsung, Xiaomi, OPPO, Vivo, and Asus, the top five smartphone OEMs by market share, are more than four years old in the market and have a strong offline reach now, as compared to previous years. This enabled them to reach users even in the least populated provinces in the eastern region of Indonesia.

Meanwhile, overall smartphone shipments in the country fell 4% year-on-year (YoY) during the quarter. This is due to a dip in demand post strong fourth quarter. Some of the key brands were sitting on inventory post-Q4 2018.

Commenting on the results, Research Analyst, Parv Sharma, said, “Indonesia is one of the key South East Asian markets which OEMs are keeping a close eye on. Almost two-fifths of the population lives in rural areas, which is much higher than more developed countries in the Asia Pacific (APAC) region. Further, 4G penetration, as well as coverage, is growing rapidly. This offers a big opportunity for smartphone OEMs to target feature phone and entry-level smartphone users looking to upgrade to 4G devices. This trend of upgrading will drive Indonesia’s smartphone market to grow by 7% YoY in 2019 as per our estimates.”

Entry-level devices in the sub-US$200 price bands dominate Indonesia’s smartphone market, occupying close to 75% of the shares by volume. However, going forward, we estimate the mid-tier segment to gain more traction as more Chinese brands to expand their product portfolio in the mid to high tier segment.

Commenting on the distribution landscape, Associate Director, Tarun Pathak said, “Offline still remains the dominant channel strategy for OEMs. Leading retailers like Erajaya have been successful in forging partnerships with key OEMs, and this is one of the reasons why we have seen that share of the top five brands expanding in the country. Additionally, the government will introduce a new rule in August, which aims to curb the distribution of illegal handsets. We believe this is a step in the right direction and will positively impact the leading retailers in the country.”

Exhibit 1: Indonesia Smartphone Sales Market Share – Q1 2019

Source: Counterpoint Research Market Pulse Q1 2019

Market Summary:

Samsung led the smartphone market with a 27% share. It has managed to hold on to its market share amid intense competition from Chinese brands.
For Samsung, the J series (J2 prime and J4 plus) was driving the volumes but is likely to be replaced by A series, which is doing well in other countries. Samsung still has a robust distribution structure and reach.
Xiaomi’s share has hit the highest-ever level in Indonesia, driven by strong sales of Redmi 6A. Xiaomi has a strong retail strategy in Indonesia, in partnership with Erajaya. It is also expanding its Mi Stores to 40 by the end of Q1 2019. It has also partnered with Lazada, Blibli, Shopee, JD, and Akulaku apart from selling through its own online store.
A3S was the best-selling model for OPPO followed by F series. OPPO’s portfolio still remains leaner in Indonesia, and the brand is estimated to launch new products faster in the country.
Local players are now playing only in the sub-US$100 segment with their share reaching the lowest-ever level of 9% during the quarter due to the onslaught by Chinese players.

LTE capable smartphones contributed to 97% of total smartphone shipments.

Qualcomm led the SoC segment a reaching its highest-ever market share of 44%, followed by MediaTek, and Samsung, with 38% and 14% share respectively.
Other brands which did well during the quarter were Realme, Nokia HMD, and HONOR. Realme recently entered the market and managed to get good traction for its new devices like the Realme 3.
With the ongoing trade war between China and the US, Indonesia is one of the countries which is looking to position itself as an attractive destination for some component players to reduce dependency on China.

The comprehensive and in-depth Q1 2019 Market Pulse is available for subscribing clients. Please feel free to contact us at press(at)counterpointresearch.com for further questions regarding our latest research or insights. The Counterpoint Market Pulse is based on sell-through estimates based on retail surveys, vendor polling triangulated supply chain checks and secondary research.

Analyst Contacts:

Tarun Pathak

Parv Sharma

Follow Counterpoint Research
press(at)counterpointresearch.com

Indonesia Handset Market Q2 2015: LTE crosses One Million shipments for the first time

According to the latest research from Counterpoint Research’s Market Monitor service for Q2 2015 (Apr-June), overall mobile phone market (smartphones + feature phones) in Indonesia increased 1% Y/Y but declined 5% Q/Q. However the smartphone market registered a Y/Y increase of 30% and QoQ increase of 7%.

Vendor Highlights

The overall Indonesia handset market remained flat annually but the smartphone segment grew a healthy 30% annually.
Smartphones now account for slightly under 58% of the total handset shipments in the country during 2Q 2015.
Samsungled the smartphone segment during the quarter with 24.2% marketshare. However, its market share has plummeted due to weaker in mid-tier smartphone segment due to rise of Asus, Vivo, Oppo and Xiaomi.
Evercosssurpassed Samsung to be the top handset vendor in the quarter capturing 18.2% market share. It is also the second largest smartphone brand in the country capturing 14.3% market share. Most of Evercoss’s growth came from the entry level smartphones during the quarter, though presence in higher profit high- to premium tier remains weak.
Microsoft on account of strong feature phone sales is still among top three brands in the overall market with a market share of 9.6%; feature phone models such as 105,130 and 225 were among the best sellers. However its smartphone shipments remained flat sequentially
Advan surpasses Smartfren to be third largest smartphone player in the country by capturing 11% market share due to strong demand for its smartphones in the entry level segment with best sellers like S3FD,S35F, S4A Plus and others. It also captured fifth place for the first time in overall handset market rankings by capturing 7.3% market share. The marketing campaigns like sponsoring FC Barcelona and promotional strategies on products helped it to grab share from competitors.
Smartfren, another local (operator) brand, captured fourth spot in the smartphone segment with a market share of 10.4% during the quarter but the highlight of the quarter for the operator was launch of its Cyanogen based Andromax Q and LTE devices which have started off on a positive note.
Asus surpassed Oppo to find its position among the top five smartphone players in the country by capturing 8.8% market share during the quarter. The refreshed Zenfone series is expected to provide momentum further in coming quarters.

Market Highlights

LTE ecosystem in Indonesia started picking-up during the quarter. The LTE device shipments increased by 300% sequentially and crossed 1 million units for the first time in a single quarter.
During the quarter Indonesia government has also officially released the regulation on Local contents sourcing for LTE devices (TDD+FDD) in the country thereby making it standpoint clear to the device vendors.
E-commerce contribution in smartphones sales increased during the quarter but is still low compared to that of India and now contributing close to 8% of all the smartphone shipments during the quarter
The share of Chinese Handset vendors in the smartphone segment continues to increase while capturing 16% of the total smartphone market. Most of the share was captured by brands like Oppo, Lenovo, Xiaomi with Vivo registering the highest sequential growth.
Key smaller brands to watch out in coming quarters are Infocus, Wiko, Infinix, Meizu among others which can grab market share from local and other international players with aggressive pricing and attractive device lineup.

The comprehensive and in-depth Q2 2015 Market Monitor for Indonesia and other countries globally is available for subscribing clients. Please feel free to reach out to us at analyst@counterpointresearch.com for further questions regarding our in-depth latest research, insights or press enquiries.

The Market Monitor research is based on sell-in (shipments) estimates based on vendor’s quarterly results, vendor-polling triangulated with sell-through (sales), supply chain checks and secondary research.

Market Monitor Q4 2014 : Big Three Mobile Phone Markets Beyond China

India, Indonesia and Bangladesh Mobile phone shipments approaching 100 Million units per quarter run rate as smartphone demand continue to climb in Asia beyond China.

According to our latest research from Market Monitor program for Q4 2014 (Oct-Dec), India, Indonesia and Bangladesh total mobile phone shipments stood at 89 Mn as smartphone demand skyrocketed and the total smartphone shipments contributed to more than a third of all mobile phones shipped during the quarter. These three markets combined offers an opportunity for mobile phone industry players looking to grow beyond the saturating China mobile phone market.

“Smartphone growth in these regions touches almost all the price segments with regional brands being prominent in the entry level smartphone segment. Apart from this we have seen Chinese vendors entering these geographies for the first time in CY 2014 and enjoyed a significant success rate. However it will be important to keep an eye on Online only players on how they capture the smartphone growth in rural areas in these regions” says Tina Lu Sr. Consultant at Counterpoint research

“While the vendors looking to expand their smartphone strategy beyond China, it is interesting to note that domestic brands occupy strong position in these three markets by capturing a share of 62%, 52% and 50% in Bangladesh, India and Indonesia respectively. In such a scenario a new vendor entering these geographies must play on the strength of regional brands which primarily is their distribution reach and price competitiveness” says Tarun Pathak Sr. Analyst at Counterpoint research

Following are the key findings of the competitive environment in these markets:

India Handset Market 4Q 2014

India mobile phone market grew by 6% Y-o-Y but declined sequentially on account of a mixed seasonality during the quarter.
Smartphone shipments stood close to 22 Million during Q4 2014 reaching to a record level crossing 80 Million units for the first time and contributing close to 32% of the overall shipments in CY 2014.
India is the third largest smartphone market in the world and shipping almost twice as many smartphones shipped in Japan in 2014.
Samsung led the overall mobile phone and smartphone market during the quarter with a market share of 16.1% and 27.4% respectively.
Micromax maintained the second position in both overall and smartphone market closely following Samsung. Micromax smartphone shipments grew 75% Y-o-Y but declined sequentially.
Intex entered the top 5 smartphone vendor rankings for the first time in a quarter capturing slightly under 7% of the market share during the quarter. Intex smartphones enjoyed a strong demand in sub-$100 smartphone segment especially for its Aqua 3G and Y Pro models.
Lenovo raced to number fifth position primarily due to acquisition of Motorola capturing almost 5% of the Indian smartphone market during the quarter
Xiaomi smartphone shipments grew almost 250% Q-o-Q but the vendor failed to make it to the Top five smartphone vendors during the quarter
For the full year, the online only brands, Xiaomi and Motorola crossed 1Mn and 3Mn mark (cumulative shipments) respectively since launch signifying growing trend of consumers purchasing phones online.
Meanwhile, Apple’s iPhone shipment touched half a million units for the first time in a quarter with strong demand for iPhone 6 and 6 Plus.
The competition for the third – fifth spots in India smartphone market will be a close race between the fast growing smartphone brands such as Intex, Lava, Lenovo (Including Motorola), Karbonn, Xiaomi,Sony and others.

Exhibit 1: India Mobile Phone and Smartphone Shipments

Source: Counterpoint Research Market Monitor Q4 2014 Report

Indonesia Handset Market 4Q 2014:

Indonesia Handset and smartphone market grew by 12% and 100% respectively Y-o-Y as rise in smartphone shipments, declining ASP of smartphones and growing smartphone portfolio of local brands contributed to the growth.
Smartphone shipments stood at slightly under ten million units during the quarter contributing close to 50% of the overall shipments during the quarter.
Samsung leads the overall and Smartphone market during the quarter with a market share of 19% and 26.4% market share respectively.
Evercoss continues to be among the Top 3 brands both in the Overall and smartphone market .However its overall and smartphone shipments declined sequentially.
Smartfren, another local brand (operator), captured second spot in Smartphone segment space primarily due to its leaner product portfolio and increase in shipments for sub-$75 smartphones like Andromax C3,C2 and G2.
Oppo smartphone shipments continue to rise with vendor registering a sequential growth of 60% on account of its aggressive marketing campaign in the country
Xiaomi which entered the market in Sept 2014 crossed 0.1 Milion units in during the quarter. Apart from online only flash sales it also started selling smartphones through the offline route as well.
Domestic manufacturing of mobile phones in Indonesia is on the rise with new policies from the government making the cost of importing handsets into the country much costlier than earlier

Exhibit 2: Indonesia Mobile Phone and Smartphone Shipments

Source: Counterpoint Research Market Monitor Q4 2014 Report

Bangladesh Handset Market 4Q 2014:

Bangladesh Handset and Smartphone Market grew by 2% and 83% Y-o-Y respectively but declined sequentially.
Smartphone shipments crossed more than a million units during the quarter contributing over 16% of the overall mobile phone shipments, signaling that vendors have ample opportunity to target the first time smartphone users in the nation.
Symphony mobile leads by a distance in both Overall and smartphone mobile phone segment with a market share of 46.3% and 40% respectively. It enjoys the maximum brand share on account of its strong distribution and brand presence along with the customized mobile phone offerings relevant to local needs and preferences.
Google’s Android one debuted in Bangladesh during the end of quarter with Symphony partnering with Banglalink to launch Symphony Roar A50.
However brands like Walton and Samsung looking to target the growing smartphone segment by aligning their mobile handset portfolio entirely towards smartphones.

Exhibit 3: Bangladesh Mobile Phone and Smartphone Shipments

Source: Counterpoint Research Market Monitor Q4 2014 Report

The comprehensive and in-depth Q4 2014 Market Monitor is available for subscribing clients. Please feel free to reach out to us at analyst@counterpointresearch.com for further questions regarding our in-depth latest research, insights or press enquiries.

The Market Monitor research is based on sell-in (shipments) estimates based on vendor’s IR results, vendor polling triangulated with sell-through (sales), supply chain checks and secondary research.

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Insights Tag: indonesia smartphone market

Indonesia Smartphone Shipments up 28% YoY in Q2 2021; Xiaomi Grabs Top Spot for First Time

Podcast: Chinese Brands Catalyzing SEA Smartphone Market

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Market Monitor Q4 2014 : Big Three Mobile Phone Markets Beyond China

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