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Top 10 CES 2023 Automotive Announcements

The annual Consumer Electronics Show (CES), held in Las Vegas from January 5 to 8 this year, focused primarily on the automotive, IoT, smart home, healthcare, metaverse and XR, AI and computing segments. Counterpoint’s automotive team analyzed over 150 automotive-related announcements during CES to identify key trends. The main focus of the automotive industry at this year’s CES was on electric vehicles (EV), followed by autonomous vehicles, infotainment, connectivity, components and maps. There was a lot of excitement surrounding autonomous vehicles at the event, but EVs accounted for the biggest share of news flow.

CES Automotive Announcement Trend Counterpoint

Here are the top 10 automotive announcements from this year’s CES, according to Counterpoint analysts:

1. Qualcomm unveils Snapdragon Ride Flex SoC to bring software-defined vehicles to reality

Qualcomm announced the Snapdragon Ride Flex SoC, a disruptive solution for expanding its low-power, advanced computing capabilities into the automotive space as part of its Snapdragon Digital Chassis initiative. This solution is built on a heterogenous compute architecture that addresses multiple workloads and is pre-integrated with the Snapdragon Ride Vision Stack. This gives automakers the flexibility to use the Ride Vision Stack across all vehicle tiers without sacrificing performance. In addition, its cloud-native architecture enables a smooth workflow for software development and deployment. The Snapdragon Ride Flex SoC is expected to go into production by 2024. Qualcomm is striving to maintain its leadership position in the software-defined vehicle era and make the transition easier for automakers and tier-1 suppliers.

SDV-Snapdragon-Ride-Flex-SoC

For a more detailed report on CES 2023’s automotive announcements, click here:

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2. Sony Honda Mobility introduces Afeela EV brand

Sony Honda Mobility finally announced its JV brand Afeela, which will bring its first EV model to North America in 2026 followed by Japan and Europe. Afeela’s first production model was teased at CES 2023. Sony and Honda announced their JV back in March 2022. Afeela will introduce a series of EV models that will carry Sony’s expertise in IVI systems, ADAS components and in-cabin electronics, while Honda will contribute to the brand’s performance with its e-powertrain system as well as battery sourcing and charging capabilities. According to the announcement, Afeela aims to offer better vehicles at a relatively lower cost. These EVs are expected to be positioned above Honda’s own EVs, but whether Afeela will share the same slot with Honda’s premium Acura brand is yet to be determined.

Afeela (Custom)

3. BMW previews next-gen color-changing concept with ‘digital emotional experience’

BWM previewed its next-gen 3 series concept model based on the Neue Klasse platform. The new i Vision Dee concept (Dee stands for ‘digital emotional experience’) showcased a monolithic exterior styling that can be divided into 240 different segments. The whole exterior can support different design styles like stripes, patterns and animation, and can curate up to 32 different colors. Though detailed specifications have not been shared, i Vision Dee features a new OS and a new fully controllable HUD with windscreen projection. Traditional infotainment has been removed. The dashboard conceals various touch sensors which can be used to display content on the HUD. The model will be powered by BMW’s sixth-generation EV powertrain and is expected to enter production in 2025 as a BMW i3 successor.

BMW i Vision Dee (Custom)

4. Volkswagen showcases new ID.7 wrapped in electroluminescent camouflage

Volkswagen showcased its sixth all-electric ID model, the VW ID.7, wrapped in special QR code-inspired camouflage to hide the final styling. The camouflage was inspired by electroluminescent technology which lights up 22 different sectors of the car. Volkswagen disclosed some technical details before the model’s final reveal during the second quarter of 2023. Initially, the ID.7 will have a 77kWh battery pack and a claimed 700-km range. The interior will feature a 15-inch touchscreen infotainment system, an AR-based HUD and a smart HVAC system that can automatically modify the cabin temperature when the key fob is close. Volkswagen expects its new model will compete with Hyundai’s Ioniq 6 and Tesla’s Model 3.

VW ID.7 (Custom)

5. LG, Magna form second JV for ‘executable’ autonomous driving, infotainment solutions

Two of the biggest tech companies LG and Magna have again joined hands to develop solutions for automated driving by leveraging their areas of expertise. LG and Magna already have a JV that manufactures e-powertrain and other hardware like inverters, motors and onboard chargers for EVs. The new JV will explore the ADAS and AV market to develop “executable” automated driving and infotainment solutions to enhance customer experience by addressing the toughest challenges. LG’s vehicle component arm has been eyeing new openings in the automotive market and believes the increased connectivity of cars of the future presents new opportunities.

LG and Magna Partnership (Custom)

6. Harman aims to make driving assistance more intuitive, safer

Harman is all set to deliver enhanced in-cabin safety and awareness through its AR-based HUD hardware and AR-based software products. Harman has been a trusted name for vehicle audio for decades but now as the automotive industry makes a transition towards software-based experiences, the company has developed its own technology that enhances the drivers’ experience by bridging the gap between physical and digital worlds in a non-intrusive manner through its AR-based HUDs. Harman’s Ready Vision uses ML-based 3D object detection and computer vision to deliver collision warnings, lane departure, low-speed zone notification, blind spot warnings and lane change assist with high precision without breaking the driver’s concentration. Harman claims Ready Vision works with precision even in the most unfamiliar driving scenarios, making driving safer.

Harman Ready Vision (Custom)

7. BlackBerry has a busy CES with launches, partnerships

BlackBerry’s IVY software platform, developed in collaboration with Amazon, won its first design contract with PATEO for the all-electric VOYAH H97 model’s digital cockpit. BlackBerry also launched QNX Accelerate, which supports the QNX RTOS and QNX OS for safety in the AWS marketplace. Leading tier-1 suppliers like Continental and Marelli are already testing it to create automotive metaverse environments for software-defined vehicles. BlackBerry is partnering with Elektrobit to develop automotive safety solutions using the Rust programming language. It has also formed partnerships with Texas Instruments for embedded software development and with Garmin for improving the in-car experience. These partnerships show that BlackBerry is attempting to regain market presence through its infotainment, security and OS products.

Blackberry_ partnerships (Custom)

8. Innoviz launches new LiDAR, forms multiple partnerships

Innoviz, a leading player in solid-state LiDAR sensors and perception software, unveiled the Innoviz360, a cost-effective and high-performance LiDAR that will support a range of non-automotive applications such as smart cities, logistics, maritime, heavy machinery, and construction, in addition to Level 4-5 (L4 and L5) autonomy applications. Loxo, a zero-emission autonomous vehicle provider for last-mile delivery, has partnered with Innoviz to use the InnovisOne LiDAR. Deep-tech company EXways, which works in 3D LiDAR processing, has also partnered with Innoviz to leverage the technology for multiple applications.

Innoviz has previously formed partnerships with major automakers such as BMW and Volkswagen, as well as tier-1 supplier Magna. At CES, Innoviz also showcased the InnovizTwo LiDAR, which it claims offers a 30x performance improvement over the InnovizOne and a 70% cost reduction. With the growing adoption of autonomous vehicles, LiDAR technology is expected to be high in demand as major auto OEMs including Mercedes-Benz, Nissan, BMW, Stellantis, Volkswagen and Volvo plan to use it.

Innoviz_L4&L5 Auto appl. (Custom)

9. NVIDIA introduces in-car cloud gaming experience

NVIDIA is partnering with Hyundai Motor, BYD and Polestar to offer a cloud gaming experience through its NVIDIA GeForce NOW service for cars. GeForce users will be able to access over 1,000 paid and free games through this service. While video games are not new in cars, the addition of GeForce will provide a more PC-like gaming experience. This will also drive the trend of cellular connectivity in the passenger vehicle market, as cloud gaming will require embedded 4G or 5G connectivity.

Nvidia_CloudGaming (Custom)

10. Google launches HD maps, partners with Volvo, Polestar

Google announced that it would make HD maps available for Level 2+ autonomous vehicles. The Volvo EX90 and Polestar 3 will use Google’s HD maps service in addition to Google’s Android Auto solution. While Google is gaining some traction in the automotive sector through its Android Auto offerings, it will face strong competition from existing players like HERE and TomTom whose offerings in HD maps and other related services are helping them maintain leadership in the location platform market. To compete with these leading players and local players like Amap, Navinfo, Naver, MapmyIndia and Zenrin, Google is seeking to enhance the user experience in this segment.

Google HD Maps_Volvo (Custom)

 

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In Automotive Connectivity, Rolling Wireless Tops Module Market, Qualcomm Dominates Chipset Market in H1 2022

  • Qualcomm dominates automotive connectivity chipset market with more than 80% share
  • Rolling Wireless leads the automotive connectivity module market, followed by LG and Quectel
  • One in two connected cars will have 5G connectivity by 2027

San Diego, Buenos Aires, London, New Delhi, Hong Kong, Beijing, Seoul – September 22, 2022

Global automotive connectivity module and chipset shipments grew by just 3% YoY in H1 2022, according to the latest research from Counterpoint’s Global Automotive NAD Module and Chipset Tracker.

China is the largest region as electric vehicle players, including new start-ups such as NIO, Xpeng Motor and Seres, are offering infotainment systems with large displays and smart cockpit solutions that have a wide array of features, and ADAS that requires embedded connectivity. But during H1 2022, automotive connectivity module shipments in China declined by almost 7% YoY due to slow car production caused by supply chain disruption and COVID-19 restrictions.

Automakers across Europe are trying to generate significant revenues from in-car software services via subscriptions. For this, they are now offering embedded connectivity, even in lower vehicle trims. The Ukraine crisis derailed the European automotive market’s post-COVID recovery. Automotive connectivity module shipments in Europe declined by more than 10% YoY as car production in Germany, France, UK, and other European nations suffered due to the lack of components caused by the Ukraine crisis.

While the two biggest markets could not avoid the effects of the geopolitical crisis and fresh COVID restrictions, North America remained more resilient with automotive connectivity module shipments increasing by 27% YoY during H1 2022.

Commenting on the market dynamics, Senior Research Analyst Soumen Mandal said, “With the increasing adoption of digital features and ADAS, the requirement for embedded connectivity in passenger vehicles will increase. The sales penetration of connected cars surpassed those of non-connected cars for the first time H1 2022. Previously, embedded connectivity was prevalent in luxury models, but now mainstream players like Volkswagen, Toyota and Stellantis are offering connectivity for their mass-market cars.

Qualcomm has a dominant position in the chipset market with more than 80% market share. The strong product portfolio and partnerships with major tier-1 suppliers and automakers are all helping Qualcomm. And now, Qualcomm is offering complete solutions for automotive digital transformation starting with hardware and extending to cloud services with the Snapdragon Digital Chassis. This one-stop solution is helping ecosystem players reduce time to market and be more competitive.

MediaTek and Samsung launched 5G solutions last year. As the automotive sector is gradually adopting 5G connectivity, we expect MediaTek and Samsung to increase their market share in 5G automotive connectivity. However, they will likely require a more concerted effort to substantially grow their share and benefit from greater economies of scale.”

Automotive connectivity chipset market Counterpoint
Source: Counterpoint Global Automotive NAD Module and Chipset Tracker, Q2 2022

Automotive specialists lead, but IoT giants aiming for slice of module market

Commenting on the automotive connectivity module player dynamics, Research Vice President Neil Shah said, “Automotive connectivity modules must pass various quality and compliance tests and certifications, hence special expertise is an advantage. Consequently specialist automotive connectivity module players such as Rolling Wireless and LG are leading the market. Quectel, the largest IoT module player, has broken into the top three rankings due to strong performance in its domestic China market. We have seen Quectel gain certification for automotive-grade modules with North American and European telecom operators. This will give strong competition to traditional specialist players like Rolling Wireless, LG, Continental and Harman.

The entry barriers are relatively high for IoT module players but the revenue opportunity afforded by the automotive transformation is attractive. Nevertheless, geopolitical trade tensions and data security concerns will likely be a barrier to Chinese IoT module players penetrating international markets.

Automakers will aim to multisource modules to offset supply-chain risks while supporting the growing demand for connectivity. In addition, we expect some emerging countries like India, Indonesia, Thailand and Brazil will try to build their own manufacturing ecosystem to have better control over the supply chain.”

Automotive connectivity module market Counterpoint
Source: Counterpoint Global Automotive NAD Module and Chipset Tracker, Q2 2022

Discussing the market outlook, Research Vice President Peter Richardson commented, “Automotive connectivity module shipments are expected to grow annually by around 11% on average to reach 97 million units by 2030. The demand for 5G modules is increasing and we expect around a half of connected cars sold in 2027 will have 5G connectivity. The evolution of centralised architecture with digital cockpit, autonomous capability (ADAS L3+) and electrification will drive growth for 5G technology.

In terms of revenue, the automotive connectivity module market is projected to reach $5 billion by 2030. The multi-billion segment opportunity will ensure the segment remains vibrant and highly competitive.”

For detailed research, refer to the following reports available for subscribing clients and individual subscription:

Counterpoint tracks and forecasts on a quarterly basis 25+ NAD module vendors’ shipments, revenues and ASP performance across 10+ chipset players, and major geographies.

Background

Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.

Analyst Contacts:

Soumen Mandal

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Neil Shah

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Peter Richardson

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Global Telematics Control Unit Shipments Grew 13% YoY in 2021

  • LG led the global TCU market in 2021, followed by Continental and Harman.
  • US, China and Germany were the top three geographies in the global TCU market.
  • 5G is still a niche segment, capturing less than 1% of global TCU volumes.

San Diego, Buenos Aires, London, New Delhi, Hong Kong, Beijing, Seoul – April 7, 2022

Global telematics control unit (TCU) shipments grew 13% YoY in 2021, according to the latest research from Counterpoint’s Global Telematics Control Unit Tracker. This growth came despite the COVID-19 outbreak and supply chain shortages, and was driven by the rising penetration of connected cars and the consumer preference for digital features. Moreover, favourable government policies such as eCall mandates are also helping this market to grow. The global ASP (average selling price) of TCUs increased slightly in 2021 due to the rising cost of 4G chipsets. We expect the supply situation to remain constrained through much of 2022.

Commenting on the market dynamics, Senior Research Analyst Soumen Mandal said, “LG leads the global TCU market, followed by Continental and Harman. These top three players account for nearly three-quarters of the market.

LG’s TCU shipments grew 19% YoY in 2021. Its close relationships with GM and Volkswagen in the Chinese and US markets are helping LG maintain its leadership position. LG is leading across all major regions except Europe.

Continental, the second-largest TCU player, has a good hold on the European market, especially Germany, France and UK. However, it lost around 2% market share in 2021 compared to 2020. Continental launched 5G TCUs in early 2022 to target 5G opportunities in the automotive sector. We expect this to help Continental regain share in the coming quarters.

Harman, the third-largest player, is mainly focused on the luxury car market. It is already offering 5G TCUs with leading premium brands. Harman’s expertise in the automotive industry and its strong distribution channels via Samsung will likely help it to win more deals and improve its position.

Among other brands, Denso and Visteon made big improvements in the TCU brand ranking list for 2021. The partnerships between Denso and Toyota, and Visteon and Ford are proving beneficial for these brands.”

Global TCU Market Share by Brands Counterpoint
Source: Counterpoint Global Telematics Control Unit Tracker, Q4 2021

With technology transitions, 2G and 3G are unable to meet the data demands of cars. And with especially 3G being phased out, 4G and 5G are becoming the only viable options. Currently, more than 90% of connected cars are using 4G TCUs. However, 4G is reaching maturity. We have already seen a few 5G chipsets, NAD modules and TCU launches in 2021. We expect more cars will be equipped with 5G connectivity this year. Moreover, increasing penetration of autonomous vehicles and C-V2X deployment will help in 5G adoption as well.

Looking at connectivity trends, Research Analyst Mohit Sharma said, “As we move to higher levels of autonomy, the amount of data generated by ADAS sensors will surpass 400MB/s. To process all this data, high processing power will be required. In addition, more sophisticated AI algorithms will be required along with large volumes of data storage. The industry has to shift to 5G for cloud computing. 5G will provide more than 30 times faster data speeds and promises to reduce latency by 10 times.”

Autonomous vehicles, connected cars and electrification are the main trends shaping the future of mobility. Connectivity will be the backbone of these systems. OEMs are enhancing existing connectivity services like infotainment and OTA software updates while adding newer services like custom entertainment packages and insurance. Automakers are pushing connected services to diversify their revenue streams and more closely understand the overall customer behaviour to improve their car’s performance and services.

Global TCU Forecast Counterpoint
Source: Counterpoint Global Telematics Control Unit Tracker, Q4 2021

On future perspective, Associate Director Brady Wang said, “Global TCU shipments are expected to grow at a CAGR of 15% during 2020-2025. In terms of value, the TCU market will grow more than twofold to reach $7 billion by 2025. The rising penetration of higher-priced 5G TCUs is one of the major reasons for this huge growth. In terms of shipments, 5G will be the fastest (206%) growing technology during the forecast period.”

 For detailed research, refer to the following reports available for subscribing clients and also for individual subscription:

Counterpoint tracks and forecasts on a quarterly basis 10+ TCU brands’ shipments, revenues and ASP performance across 4 cellular technologies and 10 major geographies.

 Background

Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.

Analyst Contacts:

Soumen Mandal

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Brady Wang

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Mohit Sharma 

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press(at)counterpointresearch.com

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COVID Dents TCU Shipments but Recovery Looks Promising

  • Continental, LG, and Harman together account for a majority of global TCU shipments.
  • One in four TCUs shipped in 2025 will be 5G-enabled. Automakers will focus on future-proofing their cars, accelerating the adoption of 5G TCUs.

 San Diego, Buenos Aires, London, New Delhi, Hong Kong, Beijing, Seoul – January 28, 2021

The Telematics Control Unit (TCU) market is expected to grow at a compound annual growth rate (CAGR) of 14.4% during 2020-2025, with the market value surpassing $6.3 billion by 2025, according to the latest research from Counterpoint’s Smart Automotive service. The TCU data here refers to both passenger and commercial vehicles. Higher penetration of connected cars employing 4G-enabled TCUs will be visible till 2025. But with countries deploying 5G infrastructure rapidly, automakers will gradually shift to 5G-enabled TCUs having fallback compatibility to cover a wide range of connected car services with seamless network coverage.

In 2020, COVID-19 drastically impacted the already declining automotive sales in several ways:

  • Automotive factories operated irregularly for many weeks and also saw employee layoffs in H1 2020. This affected the final vehicle assembly.
  • Subdued consumer sentiments toward expenditure on non-essential items resulted in a decrease in new vehicle registrations. However, with vehicle purchase incentives in place, short-term recovery can be expected.

The implementation of E-call regulation in the EU initially led to a boom in TCU shipments while similar initiatives have been taken in other regions too, such as EVAK/ERA GLONASS (January 2017) in Kazakhstan and Russia, and K-ecall (2021 onwards). Other important factors driving TCU adoption include changing consumer preferences towards safety/entertainment features and the recent increase in interest in electrical vehicles (EVs), which employ upgraded TCUs for battery management and vehicle performance. For instance, GM has increased its budget for electric and automated vehicles from $20 billion to $27 billion and plans to launch 30 new EVs globally in the next five years (over 20 of them are planned for North America alone). The telematics industry is poised for growth in the coming years as automakers promote connected services to attract buyers and earn additional revenue through subscriptions.

Commenting on the TCU market, Senior Analyst Aman Madhok said, “Continental, LG, and Harman accounted for more than 50% shipments in 2020. Continental has been supplying to a variety of automakers, both luxury and non-luxury, besides having a presence in major markets worldwide. During the last few years, Continental has overtaken LG in terms of market share due to new contracts and the increasing penetration of TCUs in mass-produced vehicles. Harman bagged a contract from BMW to supply its latest 5G-enabled TCUs in 2021. Furthermore, it managed to associate with the likes of VW and Maruti Suzuki in recent years.”

Counterpoint Research Global TCU Shipments- by Supplier (in %, 2020E)

Madhok added, “On the other hand, LG’s market share is declining due to its heavy dependence on GM, which has reached a saturation point in terms of TCU penetration.”

The Smart Automotive report also differentiates the embedded TCUs based on cellular connectivity. Looking from the connectivity perspective, Research Vice-President Peter Richardson said, “5G penetration is on the rise and TCU suppliers have already started to sign contracts with their respective customers (automakers) to supply 5G-enabled TCUs. Continental will lead here too. It has already won contracts to supply 5G TCUs to two European car manufactures. Continental will be followed by LG and Harman. GM’s recent bullish sentiment towards complete electrification of its vehicles and aggressive plans for employing 5G technology will benefit LG to expand its 5G portfolio. Falling prices of 5G TCUs will enable their adoption in mid-price cars, with automakers like GM, Ford, and VW leading 5G connectivity by 2025.”

The comprehensive and in-depth ‘Global Telematics Control Unit Market Tracker, 2021’ from our Smart Automotive service is available for purchase at report.counterpointresearch.com. Feel free to contact us at press(at)counterpointresearch.com for questions regarding our latest research and insights.

Background

Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media, and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects, and detailed analyses of the mobile and technology markets. Its key analysts are experts in the high-tech industry with an average tenure of 13 years.

Analyst Contacts:

Peter Richardson

Aman Madhok

Fahad Siddiqui

Counterpoint Research

 

India Hearables (TWS) Shipments Posted 700% YoY Growth, Led by Apple, Noise, JBL, Samsung & realme

The top three brands contributed almost half of the total shipments in 2019

realme emerged among top 5 brands within initial month of launch.

Increasing content consumption by smartphone users and features like smart assistants, portability, etc. drove the demand for TWS.

New Delhi, Hong Kong, Seoul, London, Beijing, San Diego, Buenos Aires

April 23rd, 2020

The India TWS market posted a massive 700% growth in 2019, becoming the fastest growing market in Wearables, according to the latest research from Counterpoint’s ETO service.

Commenting on the growth of TWS market, Research Analyst Shilpi Jain, noted, “The availability of many affordable devices by players like realme, Xiaomi and Noise immediately caught consumers’ attention with their audio quality and ease of use. As the India market remains largely untapped for TWS, the segment holds huge growth potential and opportunities for new players.”

Discussing the use cases for TWS, Ms. Jain adds, “The increasing audio content consumption, portability, and advancements like health and fitness tracking, smart assistants are making TWS popular among smartphone users and driving the demand.”

Counterpoint India Hearables (TWS) Market Share by Top Five Brands 2019

Exhibit: India Hearables (TWS) Market Share by Top Five Brands- 2019

Key Takeaways for the TWS Market in India:

  • Apple dominated the India TWS market throughout 2019 driven by strong sales of second-generation AirPods. Though it is now facing stiff competition as many OEMs are entering into the segment, factors like its reputation as a pioneer, noise-cancelling feature, easy integration with Apple devices and quick charging have helped it maintain its leadership position. Though, in terms of revenue share, Apple will continue to command lion share moving forward.
  • Noise an upstart brand focusing on smart wearables grabbed the second spot with a double-digit market share in 2019. With a portfolio of well-designed TWS devices with long battery life, good audio quality, and affordable pricing, it succeeded in attracting masses. Noise’s Shots X1 Air and X5 also among the top-five best-selling TWS models in 2019
  • JBL captured 3rd position with an 8% market share in 2019. The launch of its C100TWS in December with an amazing introductory offer of  INR 4000 discount together with good bass reproduction, fast charging and one-click access to Siri and Google made it popular among consumers and made JBL 3rd best-selling brand in India.

Counterpoint Top Five Selling Models in India Hearables (TWS) Market in 2019

Exhibit: Top Five Selling Models in India Hearables (TWS) Market in 2019

Talking about smartphone OEMs’ IoT strategy, Research Analyst, Satyajit Sinha, added, “An all-round connected devices IoT strategy, is prompting entry of many smartphone OEMs in this fast-growing segment. Some brands are using an affordable pricing strategy and strong growth momentum while some are leveraging cutting edge features to command a premium. In all, TWS is becoming an important part of smartphone OEMs’ connected devices strategy and drive ecosystem stickiness. Expect more OEMs to jump in and follow Apple, Samsung, and realme in the India market where the attach rate for wireless buds is still quite low. Further, the current lockdown situation due to COVID-19 will accelerate the demand for TWS as many people are working from home and connecting through voice and video calls.”

Apart from the top three, Samsung and realme are the two other major players in the Indian TWS market.

  • Samsung held the 4th position in the market share in the India TWS Market in 2019. Brand popularity, stylish design, comfortable fit of its Galaxy Buds attracted consumers’ attention and helped the brand to 7% market share in total TWS shipments in 2019. Targeting a larger installed base of Samsung smartphones and attractive bundling offers with flagship handsets has helped Samsung grow its share in this fastest-growing consumer electronics segment.
  • The growing potential of the TWS segment in India has attracted multiple smartphone OEMs’ attention to complement its smartphone offerings. realme, one of the fastest-growing brands in India, launched its first TWS- Buds Air in December 2019 and immediately jumped to the fifth-largest brand within the initial month of launch. Similar form-factor to Apple’s AirPods, good-enough sound quality and features such as low-latency gaming mode, at an affordable price point, raised the overall value proposition.

The comprehensive and in-depth report on “India Hearables (TWS) Shipments and Revenue by Model Tracker 2019 is a part of our ETO service. This report is available for download here.

Please feel free to contact us at press(at)counterpointresearch.com for further questions regarding our in-depth latest research, insights or press inquiries.

Analyst Contacts:

Shilpi Jain

Satyajit Sinha

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